Nielsen

Did you guess right? 80.1% of U.S. soccer fans use YouTube for sports news and content compared to 60.1% of the general population. That’s quite the significant over-index and it’s just one signal of how deeply engaged this fan base is heading into the 2026 FIFA World Cup. Knowing where fans are is just the beginning. Our data shows U.S. soccer fans over-index the general population across every major social platform. The World Cup is coming to U.S. soil this summer. Is your social strategy built for where the fans actually are? Explore the full Get Ready with Media Intelligence report 👉 https://lnkd.in/e2W9rjYs

The 2026 FIFA World Cup is just around the corner and U.S. soccer fans aren’t just watching. They’re talking, sharing, and following along everywhere. 🏆⚽ But where exactly are they going for sports news and content? Take a guess. 👇 #NielsenOne #MediaIntelligence #MediaInsights #FIFAWorldCup2026

The upfront marketplace is more complex than ever. So we built a guide for it. Audiences don’t live on one screen. This multi-device, multi-platform environment calls on brands to treat it as a single ecosystem. That’s the idea behind Nielsen’s 2026 Upfront Planning Series. Three guides. One focus. And a way for brands to win with quickly changing audiences. What’s inside: 📺 The new ad supported universe: Why linear + FAST + AVOD have to be planned together  🏟️ Precision in play: How the same sports event draws in different audiences on different platforms (and what that means for your buy)  📊 Planning for growth audiences: When diverse audience consumption and ad spend are out of sync and how to fix it Upfronts season is here. Go in with the right intelligence. Learn more and download the full series here 🔗  https://lnkd.in/eHzjYrRq

The WNBA isn’t just drawing a crowd. It’s building community. Total viewership for the WNBA Draft went up 19% year-over-year. The 2025 WNBA Season? A record of 220 million hours consumed. This fanbase has grown 31% in just two years. This isn’t another moment. It’s momentum. It’s an audience finding its community and believing in its teams. And whether it’s fans who have been showing up or those who are new to the party, brands investing in this season need to understand the unique audiences driving the league’s staying power. Swipe to see what the data reveals ⬇️ Learn more about the record sports engagement and opportunities for brands to win https://lnkd.in/eQ4nq7v6 #NielsenInsights #MediaIntelligence #Measurement #WNBA #WomensSports

45% of Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences have never had a cable subscription. Not cancelled their subscription, but never had one. Our 2026 AANHPI Diverse Intelligence Series just landed and the data is clear: • 61.4% of AANHPI ad-supported TV time is spent on streaming, more than any other demographic. • Mainstream categories like retail, QSR, and financial services are already following them there, investing heavily in Asian YouTube creators to capture this audience. This isn’t a niche audience. It’s the most digital forward consumer group in the U.S. and they pay more attention to the ads and content that reflect their culture. The brands already investing in this audience aren’t just being inclusive, they’re building the playbook for true data-driven media buying in 2026 and beyond. Go on. Check out the full series 👉 https://lnkd.in/ennb5eMF Proud to partner with Gold House to bring you our 2026 AANHPI Diverse Intelligence Series. #MediaIntelligence #MediaInsights #AANHPIHeritageMonth #DiverseIntelligence

The POSSIBLE 2026 conversations that push brands forward. Three days in Miami Beach. Advertisers showed up and walked away with the unique insights behind this summer’s biggest sporting moment, the FIFA World Cup 26™ ⚽ A few key takeaways: • The U.S. audience is primed. 64% of U.S. soccer fans expect their interest to keep climbing, and 56% say the World Cup is the reason. The momentum is already showing up in the data. The energy at #POSSIBLE2026 made one thing clear: brands are ready to connect with this massive audience in ways they never have before. • The "festival fan" is redefining the ROI of live sports. Today’s World Cup fans treat the tournament as a lifestyle event, over-indexing in culture, technology, and travel. We heard it directly from clients on the ground: in such a high-stakes environment, media intelligence isn't just a "nice to have," it’s critical to ensuring brand messages hit home. • We introduced Predictive Sales Lift. It gives advertisers a full-funnel view of campaign performance before the final whistle, so brands can optimize mid-campaign and prove ROI in real time. The message is clear – those that invest in reliable and real media intelligence now will be the ones that win when the world is watching. Scroll through for some of our favorite moments. #POSSIBLE2026 #MediaIntelligence #FIFAWorldCup2026

Nielsen is piloting a new co-viewing methodology designed to better capture audiences watching telecasts together in the same room. The pilot speaks to Nielsen's commitment to providing the most accurate measurement for our clients. We released the pilot results for February, which was jam-packed with some of the biggest live events of the year: Super Bowl LX, the Winter Olympics, the NBA All-Star game, Daytona 500, and even the State of the Union. Read more 👉: https://lnkd.in/eMMTUKpM #MediaIntelligence #MediaInsights #CoViewing

A long time ago, Star Wars was a film trilogy. Then it became a universe. Then it became a cultural institution. In 2025, U.S. viewers clocked over 33 billion minutes of Star Wars content across linear TV and streaming. Andor led all live-action series with 7.4 billion minutes viewed, landing in Nielsen's Original Top 10 for six straight weeks after its final season aired. Skeleton Crew and The Mandalorian rounded out the top three. And on May 4th alone? Nearly 637 million minutes streamed. Happy May the Fourth, Star Wars fans. 🌌 The force is still very much with you. Want to see the full breakdown? Read our article 🗞️  https://lnkd.in/ekyj7YVP #NielsenOne #MediaIntelligence #MediaInsights #AudienceMeasurement  #MayTheFourth

Racking up 1.16 billion viewing minutes during the first week of April, The Pitt has officially landed at #1 in our Streaming TV Top 10! Despite this being the show's 8th consecutive billion-minute week, this is its first time at the top of the chart. 🏥❤️ In just two seasons, the series has won audiences over with its medical accuracy, emotional storytelling, and a powerhouse ensemble featuring Amielynn Abellera, Irene Choi, Isa Briones, Ken Kirby, Kristin Villanueva, Shabana Azeez, and Supriya Ganesh. As we celebrate AANHPI Heritage Month, it's worth noting that Asian American audiences are among the most digitally engaged consumers in the U.S. media ecosystem, streaming more, cutting the cord earlier, and responding strongly to content that reflects their experiences. And content featuring Asian talent isn't just resonating with Asian audiences. It's driving engagement across every major demographic. Get the full Top 10 here: https://lnkd.in/gw7SPq4V And watch this space. We’re teaming up with Gold House for some exciting intelligence coming your way next week 👀 #AANHPIHeritageMonth #ThePitt #Top10 #AsianAmerican #AANHPI #NielsenOne #MediaIntelligence #MediaInsights #AudienceMeasurement

We’ve been named one of TIME’s 10 most influential media and communications companies in 2026, recognized on the TIME100 Companies: Industry Leaders list. We’re proud to be recognized among the companies shaping the future of media and communications, and to continue helping the industry better understand audiences in a rapidly evolving landscape. This recognition reflects our continued commitment to serving our clients. Read all about it 👉 https://lnkd.in/eY2D4__c #NielsenOne #TIME100CompaniesIndustryLeader #MediaIntelligence