🎉 Big news! Nielsen is now the FIRST MRC-accredited solution for live-streaming measurement! The Media Rating Council approved integrating live-streaming data into our National TV service and renewed our National Panel accreditation. More details: http://nlsn.co/6045SVJBh
Nielsen
Software Development
New York, NY 1,185,353 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
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Updates
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Excited to share how Nielsen’s daily optimization helped Samsonite in reaching a 141 million digital audience for their #TESTEDLIKESAMSONITE advertising campaign in India at a 25% reduction in campaign costs. Want to ensure your campaign performance? Learn more about the strategies that drove this success here: https://bit.ly/3YIkGQm
Optimizing in-flight digital ad campaigns
nielsen.com
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🥤For soft drink brands, understanding how shoppers spend time across the total television landscape can unlock key advanced audience insights. Download Nielsen’s new On-Target report, to enhance your strategy with cross-media insight http://nlsn.co/6043Schjc
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Looking ahead to 2025, prioritizing the right ad formats is crucial for success. Let us know your focus area and explore trends to inform your strategy in Nielsen’s Advertising Media Spend Report. Read the Report here: http://nlsn.co/6046quhpM
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NEW 📺: Over 42 million people watched televised coverage of the 2024 Presidential Election results. Viewers tuned in across 18 different networks that aired coverage. Read more http://nlsn.co/6044So2p6
Over 42 Million Viewers Tune In to Watch 2024 Presidential Election Coverage | Nielsen
nielsen.com
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“The industry is moving beyond basic demographics to more sophisticated targeting.” Mainak Mazumdar, Chief Research and Analytics Officer at Fox Corporation, emphasizes the importance of advanced audience targeting in today’s media environment. Learn how Nielsen’s Big Data + Panel approach is driving this evolution. Full conversation here: http://nlsn.co/6041qRx0D
Advanced audience targeting to unlock granular viewer insights | Nielsen
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Brands today can use synthetic audience segmentation and augmentation to maximize their first-party customer insights and overall customer lifetime value (CLV), all while being privacy-compliant. Read the full article by Mi3 and learn how Nielsen is driving more intelligent first-party marketing: https://bit.ly/3UFed7w ➡️ Hear how marketers have successfully approached approaches data management, personalisation and privacy in our upcoming webinar – Register now: https://bit.ly/48cvuuG
Advanced Audiences: Nielsen makes synthetic, first-party data play as CMOs prioritise customer lifetime value, optimise marketing technology investments, and navigate changes in privacy laws | Mi3
mi-3.com.au
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The #GilmoreGirls hype is real! Thanks for the shoutout, TODAY show. ✨ You can find more Nielsen streaming data with the latest shows, movies and stars by visiting http://nlsn.co/6041SceXv
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Understanding how your 🛍️ shoppers’ TV habits differ from the competition is key. Nielsen’s On-Target report provides advanced audience insights beyond age and gender, helping advertisers refine their strategies. Download the report now http://nlsn.co/6040Scpny
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Nielsen reposted this
Proud of Sandra Sims-Williams, Nielsen’s Chief Business Inclusion, Impact & Belonging Officer, for receiving ADWEEEK’s lifetime achievement award for her leadership in diversity, equity, and inclusion! From your team at Nielsen. #sponsored
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