Numinous®

New brand sprint case study! Between is a new AI platform with a big ambition: to make creating personal AI agents feel as simple as posting on social media. Designed to serve both experts and everyday users, Between turns PDFs and prompts into monetizable AI experiences — all without code. When the founding team came to Numinous, they had the tech and the vision. What they needed was an identity that could carry both: something instantly recognizable, but built with long-term character. It had to look trustworthy enough for consultants, elegant enough for investors, and human enough to feel like more than just “another AI tool.” The result is a brand that feels scalable and personal — just like the product. Between is built to serve the next generation of experts, creators, and consultants entering the AI era. Our job was to make sure the brand felt ready for them. Full project case study: https://lnkd.in/gbMQb35i

We have a new case study! Link: https://lnkd.in/eRXE6Fk7

We don’t believe in fear-based branding advice. You can build a business without a brand. But when you’re ready to grow with clarity, consistency, and meaning—a brand amplifies everything. This post from our founder says it best. Not just good-looking brands. Brands that feel honest, intentional, and alive.

Design tools are changing. And so are we. For years, our workflow at Numinous has lived inside the Adobe ecosystem. Illustrator. InDesign. Photoshop. Keynote. That’s how we built everything—from brand identities to presentations to campaign visuals. But the creative landscape is shifting. Tools like Figma are no longer just for UI—they’re becoming full creative platforms. Ones that bring collaboration, motion, prototyping, and even site-building into one place. So we’re evolving, too. Why? Because the future of design isn’t siloed—it’s connected. It’s about clarity, speed, and collaboration at every stage of the process. This isn’t just a software switch. It’s about rethinking how we create, how we share, and how we deliver work that actually works. The goal is simple: Fewer tools. Smoother process. More space for ideas to move. #Numinous #CreativeWorkflow #DesignOps #ModernBranding #Figma

Branding is all about vision coming to life. In our latest collaboration with Duya, getting on the same page visually was key. We love diving into moodboards because they turn early ideas into clear, exciting directions we can all get behind. Duya wanted to be more than just another player in the AI space—they aimed to stand out with a distinct charm. They imagined a mix of Swiss precision with a touch of rustic elegance, choosing a palette that includes orange, deep greens, beige, and a vibrant light green accent. Moodboards are vital in our process. They bridge what’s said in discovery sessions with what we eventually create, ensuring every detail feels intentional and aligned with our client’s goals. We’re really proud of what we’ve created together. How do you feel about this direction? For a deeper dive, check out our full case study: https://lnkd.in/eN78uGTE

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