The world’s biggest sporting event is underway, and the travel industry is watching closely. CNBC's Contessa Brewer spoke with our President and GM, Corporate, Jay Wardle, about what we’re seeing in the data ahead of the 2026 FIFA World Cup—from rising demand in some host cities to the growing number of travelers still finalizing their plans. For travel marketers, the weeks ahead could be just as important as the matches themselves. Read the full CNBC story: https://sojern.cc/3PVOybV #TravelData #WorldCup2026 #TravelMarketing #HospitalityMarketing
Sojern
Hospitality
San Francisco, California 36,216 followers
Born for Travel. Built for Performance.
About us
Sojern is a Travel Marketing Platform that helps you find, attract, convert, and engage your customers throughout the travel buying journey. We deliver your marketing messages directly to travelers and provide you with the insights, expertise, and technology needed to drive growth and maximize revenue for your travel business. We deliver unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience for hotels – all in one place.
- Website
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https://sojern.cc/3QRzUfX
External link for Sojern
- Industry
- Hospitality
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Online Advertising, Travel Marketing, Facebook Marketing, hotel marketing, Travel Advertising, Ad Tech, hotel advertising, Tourism Marketing, Co-Op Marketing, Attraction Marketing, Tourism Advertising, Display Advertising, Digital Marketing, SEM, Social Media Advertising, Metasearch, Programmatic Display, Programmatic Video, CTV, Dynamic Ads, Search Engine Marketing, Connected TV, programmatic media, curated audiences, audience segmentation, and travel data
Locations
Employees at Sojern
Updates
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The hospitality tech conversation is happening in San Antonio next week, and we will be there for all of it. Find our team at HITEC June 15–18 to talk first-party data strategy, traveler intent, and how travel brands are building marketing programs that perform. We have a lot of opinions on where this industry is heading, and we want to hear yours too. Let's meet: https://sojern.cc/4fmCnPz #TravelTech #TravelMarketing #HITEC
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Congratulations to Brenda Armstrong, CDME, on earning the Certified Destination Management Executive (CDME) designation from Destinations International—the highest executive credential in the DMO industry. Brenda joined Sojern with 15 years of destination marketing experience from VisitPITTSBURGH, and this milestone reflects exactly the kind of career-long commitment to leadership and strategy she brings to our team every day. We're proud to have her expertise driving our work forward. #CDME #DestinationMarketing #TravelMarketing
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We are headed to HSMAI June 16–17, and if hotel marketing is on your mind, we want to talk. Whether you're rethinking how to reduce OTA dependency, making the case for brand awareness spend, or trying to prove the ROI of your media mix, our team is there and ready to dig in. Find us at the conference, and let's make it a real conversation. Book a meeting: https://sojern.cc/4fmCnPz #HotelMarketing #TravelMarketing #HSMAI
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We are proud to sponsor Skift's latest report, The AI Rebuild of Travel. AI is moving fast in travel, but speed without governance isn't a strategy. Our own John Bryant weighs in on where human judgment still matters most in AI-driven marketing. Check out the full report below 👇 #TravelMarketing #TravelTech
AI is accelerating personalization, automation, and real-time marketing decisions — but trust and governance still matter. Learn how travel leaders are balancing autonomy with oversight in our latest report. Get the free report here: https://hubs.li/Q04jDdVj0 Where do you still believe human judgment matters most in AI-driven customer experiences? Sponsored by ASAPP Aven Hospitality, Sabre, and Sojern
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Sojern's World Cup travel data just aired live on CNBC International's Squawk Box with Monica Pitrelli — and the numbers tell a clear story. With 76% of international travelers planning stays of six nights or more, this tournament isn't just about match days. It's about extended itineraries, solo fans exploring—and spending in—host cities, and demand that's still building as teams advance past the group stage. Watch the full segment featuring Sylvia Weiler: https://lnkd.in/epgkeZjH #WorldCup2026 #TravelIntelligence #TravelTrends #Sojern
World Cup bookings should spike as tournament progresses, says Sojern's President
https://www.youtube.com/
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When geopolitical uncertainty reshapes travel plans overnight, traveler intent doesn't disappear—it redirects. The brands and destinations ready to capture that demand as it shifts are the ones with real-time behavioral data on their side. #TravelMarketing #TravelTech #DigitalMarketing
🗺️ Tourists are reshaping summer holiday plans and shifting to shorter, more flexible trips as the Iran war drives up jet-fuel costs and disrupts popular travel routes. Demand overall remains strong, airlines and officials say, but travel is shifting to "safer" destinations. Full story ➡️ https://reut.rs/4dftqF2 ✍️ Joanna Plucinska, Elissa Darwish, Corina Rodriguez Pons
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Your next prospective visitor might not be a human. It might be an algorithm deciding whether your destination makes the list at all. Luca Romozzi, our Commercial Director for Destinations Europe, breaks down what this shift means for DMOs: why static campaigns and legacy funnel models are losing ground, how to structure content AI platforms can actually trust, and why the emotional side of destination marketing matters more than ever in an algorithmic world. Read the blog: https://sojern.cc/4fsYMe3 #DestinationMarketing #TravelMarketing #TravelTrends
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What gets missed when marketing leans too hard on dashboards? Quite a lot, it turns out. At the Brand Innovators #BISummit during SXSW London, our own Jay Wardle moderated a conversation with Expedia Group's Sarah Firmston-Williams and Suntory Global Spirits' Sean Moakley on understanding consumers beyond the data—how cultural insight and on-the-ground travel patterns fill the gaps that metrics can't. A grounded, practical discussion in a week full of AI hype. Exactly the kind of conversation we're here for.
Heading into lunch at our Marketing Leadership #BISummit during SXSW London, hosted at All Star Lanes in London, Expedia Group's Sarah Firmston-Williams and Suntory Global Spirits' Sean Moakley joined Sojern's Jay Wardle for a discussion on understanding consumers beyond the data. The panel worked through what gets missed when international marketing leans only on dashboards, and how cultural insight, on-the-ground travel patterns and the messier human signals around a category get folded back into a strategy that actually translates across markets. Two brands operating across borders compared notes on where data is sharp, where it is blind and where the most interesting consumer truth lives in between. A grounded counterweight to the AI-heavy conversations elsewhere in the week. 📢 Join us at one of our upcoming events! Check out our schedule here: https://lnkd.in/gQkdFDw
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In the age of AI-driven discovery, destination marketers need to move beyond static demographics and focus on real-time intent, behavioural insights, and measurable impact. In this blog, Luca Romozzi explores why the future of destination marketing is shifting from broad audience profiles to understanding what travelers are actively doing, and how AI is changing the way destinations are discovered and recommended. Read the blog: https://sojern.cc/4wVB2Fw #DestinationMarketing #TravelTech #AI