shift ENGAGE

shift ENGAGE in the mix at the #Loeries2025. Representing Zimbabwe among Africa and the Middle East’s finest creative talent. Big congrats to all the winners!

The Loeries have started announcing the 2025 category shortlists and we’re thrilled to see shift ENGAGE among this year’s finalists! With the extremely high standards and fierce competition at the Loeries, being named a finalist is something we’re truly proud of. It’s proof that creativity with purpose and ideas that move industries forward always stand out. Here’s to bold thinking, brave brands and the power of great ideas. #Loeries2025 #shiftENGAGE #Creativity #Design #Innovation #Advertising #ProudlyZim

When did Zimbabwean advertising lose its spark? There was a time when ads weren’t just about selling, they entertained, they made you laugh, they stuck in your head long after the product was gone. Today, too many brands have fallen into the trap of the template flyer – quick, forgettable, and lifeless. Yes, brands need to sell and inform. But where’s the fun? Where’s the cheeky line that makes someone stop scrolling and smile? Great advertising has always been about more than a product – it’s about creating moments that people actually remember. Isn't it time we brought that energy back? More ideas that surprise. More storytelling that resonates. More campaigns that make people feel something, not just see something. *This print ad of ours that won Best Print Ad at the 2014 Ngomas. It ran in the Herald, but a smaller independent magazine refused to publish it. What fear or mindset is holding Zimbabwean creativity back? #Creative #Advertising #Zimbabwe #AdsOfTheWorld #PurposeBuiltCreative

Nothing says “remember me” like a little chemistry. We turned a basic Direct Marketing touchpoint, a simple business card, into a hands-on solution: a limescale-testing tool. A budget-friendly idea that delivered real value to both Scalex and its potential customers who were looking for clear results. Now that’s #PurposeBuiltCreative #WorldBrandDesignSociety #AdsOfTheWorld Read more about it here: https://lnkd.in/erFk2WDy

💸 "InnBucks, watching you being charged for every transaction by other wallets." And just like that, they nailed it with one image and one line. This isn’t just a meme. It’s a brilliant example of modern marketing: ✅ Emotionally relatable ✅ Visually engaging ✅ Clear brand positioning In an era of short attention spans, this kind of content hits the mark: funny, relevant, and instantly understandable. Key Lesson for Brands: You don’t always need a big campaign. Sometimes, a clever meme that speaks your audience’s language is all it takes to win the internet (and customers). 👏 Well played, InnBucks. #FintechMarketing #BrandStrategy #MemeMarketing #DigitalTrends #InnBucks #MarketingInAfrica #RelatableContent #NathanielMusauki InnBucks

#Newwork | Film Proud to unveil our latest creation for Zambezi Lager: A year in the making and a project we’re incredibly proud of. Big thanks to Obscura Films for bringing it to life. #ZambeziLager

Hokoyo neGonzo iro! 🐀 New work for InnBucks on Ads of the World 🌍 https://lnkd.in/eHjCsuTg

Turns out we can shape-#SHIFT into action figures. We tried to resist... but c’mon 😎 Here's our small, lean, mean creative machine – now in collectible form. Fun-sized and Fearless. They may be mini, but they’re packing major strategy, spicy ideas, and just the right amount of chaos. #actionfiguretrend #ShiftEngage #Crew

THE IDEA IS KING 👑 We’ve been dusting off some of our old print ads and giving them a fresh generative AI spin. Sure, we love shiny new tech (who doesn’t?) but here’s the real question – does it actually make the idea stronger? Of course its useful in a different channel, but without a great idea at its core, even the coolest innovation is just decoration. The truth is simple: if the idea isn’t there, it falls flat. Always. So yes, we’ll keep playing with every pixel, tool, and trend, but we’ll never forget what actually moves people. Long Live the King!