Shopware

Your business is growing fast. But your ecommerce platform… isn’t? This is where many B2B companies hit a wall. Not because of the market, but because their architecture can’t keep up. What once felt like speed and simplicity with SaaS can quickly turn into frustration: ⚠️ More tools, more integrations, more complexity ⚠️ Workarounds instead of real solutions ⚠️ Innovation slowed down by platform limits And suddenly, your platform isn’t enabling growth anymore — it’s controlling it. Together with our partner elio GmbH we dive into this tipping point in our latest whitepaper: 👉 Why standard SaaS models reach structural limits in B2B 👉 The hidden costs behind “quick & easy” setups 👉 6 warning signs your platform is holding you back 👉 How to evaluate if your architecture is still built for growth If any of this sounds familiar, it's time to take a closer look. 📥 Download the full whitepaper here: https://okt.to/2ZgNV9

Most AI projects do not fail because of the tech. They fail because of the data. With the Shopware Community Day just four weeks away, here is one session to put on your list. On the Commerce Stage at 14:00, Alexander Pohlers (Project Manager Online, Pöppelmann GmbH & Co. KG) and Luisa Gröninger (Director Business Unit Data, basecom) share an honest reality check from mid-sized industry and what it takes to connect middleware, PIM, and ERP so AI agents can actually perform. Expect practical insights and concrete next steps you can take back to your own stack. Get your ticket here: https://okt.to/FZI1Vb

K5 - Future Retail is coming 🇩🇪 In a few weeks, Berlin will bring together the people and ideas shaping modern commerce. Real conversations. Real challenges. Real solutions. And one thing is clear: ecommerce is not getting simpler. More systems. More processes. More expectations. That is exactly why we will be there. Let’s talk about how to handle complexity and turn it into something scalable. See you at K5 2026 in Berlin. Book a meeting with us: https://okt.to/qbShWC

Who’s joining #SCD26? Let’s take a closer look at the brands attending 👀 The Shopware Community Day is where you step out of your own bubble and into conversations with teams who are building, scaling, and improving commerce every day. This year’s audience brings a strong mix of brands across retail, manufacturing, and fast-moving consumer goods, from global names to category leaders. We’re excited to welcome brands like Toyota Deutschland GmbH, Dr. Oetker, Conrad Electronic Group, Redcare Pharmacy, POCO Einrichtungsmärkte GmbH, BabyOne Franchise- und Systemzentrale GmbH, KoRo, Alois Dallmayr KG and Deiters. A big thank you to the partners helping make SCD26 happen: ➕ PayPal as Platinum Sponsor ➕ idealo internet GmbH, Klaviyo and Mollie as Gold Sponsors And thanks to our partners supporting the event and the ecosystem: ➕ Event partners: Webwinkel Vakdagen, DMEXCO - Digital Marketing Expo & Conference & FemTechConf® ➕ Agency Marketplace Partners: innochange GmbH, 8mylez GmbH, creoline GmbH & Custobar ➕ Media partners: Becom, Ecommerce Italia, ECC KÖLN, HANDELSVERBAND.swiss & OnlinehändlerNews Which conversations are you most looking forward to in Cologne? Tickets: https://okt.to/kMdmXY

B2B commerce in the Netherlands is hitting a turning point. The market is digitally advanced, with 92% ecommerce penetration and 90% of B2B buyers purchasing online. Yet most still run into friction across the customer journey. In this Expert Insights interview, Michel Doens, CTO at Strix NL, explains why digital maturity alone is no longer enough and why agentic commerce could become a three to five trillion dollar shift by 2030, according to McKinsey. What he covers: ➕ Why processes are digital but not automated ➕ How autonomous AI agents could reshape B2B buying and selling ➕ Why Strix co-founded the Agentic Commerce Alliance with Shopware and other commerce companies ➕ The risk of being reduced to a data point in big tech ecosystems Read the full interview: https://okt.to/tVReBr #B2BCommerce #AgenticCommerce #AI #DigitalCommerce

✨ May Release News are here! Shopware 6.7.10.0 brings fresh updates for AI commerce, analytics, storefront experiences, and daily admin work. In this month’s release highlights: ➕ A new Agentic Commerce sales channel for AI-driven product feeds ➕ First agentic capabilities for Copilot (coming soon) ➕ New Shopware Analytics metrics (coming soon) ➕ More control over social previews with Open Graph data ➕ Smarter storefront experiences with better variant display, closeout purchase limits and animated 3D models ➕ Internal order comments directly visible in the order list Explore the latest improvements and see what’s new in May. 👉 Read the full Release News: https://okt.to/zhaCDu #Ecommerce #AgenticCommerce #AI #DigitalCommerce #ProductUpdate

Team Shopware had a fantastic week with B2B sellers, distributors and partners at events—baseball, bowling, beaches, golf, fiestas...oh my! Definitely über fun experiences and meaningful conversations. 💥 B2B Online Chicago with HawkSearch SiteVibes Americaneagle.com Balance Impaqx Web Solutions NYC The B2B eCommerce Agency Human Element Webscale Networks BlueSnap TradeCentric JetRails Codal 💥 Fastener Fair - Fastener & Fixing Technology Exhibition with Acro Commerce Arizon Digital USA - Digital Commerce Experts Nexcess Distributor Data Solutions (DDS) 💥 Sphere 1, Inc. Annual Conference with Distributor Data Solutions (DDS) #b2bonlinechicago #fastenerfair #sphere1 #shopware #B2B #ecommerce

Agentic Commerce Spotlight: The realities of AI Imagine your procurement system placing routine orders while your team focuses on strategy. A recent study by Ketchum on agentic commerce and AI in purchasing highlights three clear realities: AI is shifting from advisor to actor, enabling autonomous buying decisions and faster execution. Expected gains are efficiency, better supplier selection, and personalized procurement. Adoption barriers remain data governance, interoperability, and trust. 🔒 Success depends on platform readiness: flexible APIs, real-time data, and a strong partner ecosystem. Our view at Shopware: agentic commerce is an opportunity for pragmatic automation, not a magic switch. Start with bounded use cases, set clear governance, and build on an extensible platform. How is your organization preparing for agentic commerce? Share one action you’ve taken or plan to take. Find out more about the study here: https://okt.to/dUWf1n #Ecommerce #AI #B2B #AgenticCommerce

What does it take to deliver fresh, refrigerated, and frozen food to 200+ healthcare organizations across the Netherlands — on time, every time? Zorgboodschap, part of Boon Food Group B.V., manages 30,000 products and 6,000 delivery addresses with customer-specific assortments, meal cycles, and individual pricing per institution. With Shopware, they rebuilt their commerce foundation for scale, reliability, and a smoother ordering experience for healthcare professionals who don't have time to spare. The results speak for themselves: ➕ +193% higher product discoverability ➕ 93% faster customer onboarding ➕ 70% fewer complaints Behind the scenes, Shopware integrates seamlessly with Microsoft Dynamics (ERP), InRiver (PIM), Wise (WMS), and Algolia — keeping perishable goods, strict cut-off times, and precise delivery schedules under control. Read the full case study Synetic, een wereld vol digitale pioniers., XSARUS | Digital Commerce, 9altitudes and Henry Handsome: https://okt.to/i39cte

🌍 One team. Many voices. One big day in Cologne: #SCD26 SCD brings the Shopware ecosystem together in one place. This year, colleagues from across Europe will be on site to connect with merchants, partners, agencies, and developers. Meet a few of the Shopwarians you will see on site: ➕ Rob Zuiderhoek, Director International Sales, Netherlands ➕ Alexandre Antoniotti, Director Technology Partnerships, France ➕ Silvia Ravanelli, Account Executive, Italy ➕ Koen Overeem, Senior Account Executive, Netherlands ➕ Sophie Kingfelt, Senior Partner Marketing Manager, Sweden ➕ Terezia Stancik, Senior Analyst Relations Manager, Slovakia What are you most looking forward to at SCD26? 💬 #ShopwareCommunityDay #DigitalCommerce