Showpad

🙋 Here’s a question worth asking anyone pitching you an AI agent: Can it tell you which deck closes deals — or just which decks exist? A general-purpose AI configured by IT can surface a document. It doesn’t know which pitch structure correlates with higher win rates, or which learning module best prepared a rep for a competitive objection. That data lives in your enablement platform — in the engagement signals, the meeting outcomes, the deal patterns. On September 29, Vanessa Metcalf and Justin Hill are breaking down why the revenue team needs an AI specialist, not a generalist — and what the real five-year cost looks like when you try to build that specialist yourself. Save your seat: https://lnkd.in/ePnaJZhn

This is what Excellence in the Field looks like 👇 Revenue leaders going off-script, swapping playbooks, and leaving with ideas they’ll put to work on Monday. The kind of candid, peer-driven discussions you can’t get at a 1,000-person conference. AI use cases that are driving revenue. Pipeline strategies that hold up in the field. Conversations about what's separating top-performing teams from the rest. #EITF Workshops by day. Cocktails and DJs by night. Four cities, starting this fall: 🗽 New York - Oct 8 🐻 Chicago - Oct 15 💂 London - Nov 12 🇩🇪 Düsseldorf - Jan 21 Request to join: https://lnkd.in/eNUyDUHx

A global leader in fragrances and flavors for 130 years, IFF manages one of the world’s most expansive chemical catalogs. But IFF marketers Pedro Correia and Daniel Ruiz saw what many revenue leaders see: sellers overwhelmed by technical info, defaulting to the product lines they know best, and leaving cross-sell opportunities on the table. Their answer? An interactive experience built in Showpad that turned IFF’s complex content library into a guided buyer experience — and drove a 27% increase in deal value along the way. Learn how Showpad helped IFF forge centralized content management into cross-selling gold: https://lnkd.in/euiWpG6s

Most industry workshops give you a keynote and call it a day. Here’s what a half-day at our Excellence in the Field event looks like: 📊 Field Report — Our CEO Apratim Purakayastha kicks things off with proprietary research on how top companies are closing revenue gaps you didn't know you had. 🎤 Come with Receipts — Revenue leaders from manufacturing, healthcare, and CPG share their candid stories from running enablement programs and AI rollouts. The wins. The misses. What they’d do differently. 🔮 Ship Talk — Our CPO Potoula Chresomales lays out 15 predictions for how revenue orgs will work by 2030 — then shows you what we're building to make it real. 🏗️ The New AI Architects — How to build agents that scale your programs and connect your tech stack to drive real returns, by our VP of Revenue Effectiveness Vanessa Metcalf. 🎙️ Open Mic — Roundtables where you bring your toughest challenge and leave with a plan from peers who've already solved it. Request to join #EITF: https://lnkd.in/etsNr2tt

Your CRM importantly records a deal. But it can't help the relationship that underpins it: supporting the seller on follow-up emails, recommending content to share, or suggesting actions to keep the buying committee engaged after the meeting ends. That's where field-selling organizations need support. Justin Jelley and Vince Grant will be at Dreamforce 2026 to connect with revenue leaders on how AI-native enablement can help you get more value from your Salesforce ecosystem. Thinking about what revenue effectiveness looks like inside your Salesforce stack? Meet up with our team on-site: https://lnkd.in/ecBjgN7h

⏳ Community voting for the Excellence in Action Awards closes tomorrow, September 9. If you haven't cast your votes yet, now's the time. The top three in each category advance to executive judging, and winners are announced at Excellence in the Field NYC on October 8. 11 categories. One vote per category. Five minutes to make your picks. Vote on The Rev before it closes: https://lnkd.in/g2Shwq8r

When your product portfolio spans thousands of specialty ingredients across 65 countries, customer conversations can go anywhere. The question is: Can your sellers keep up? At biosciences giant IFF, marketers Pedro Correia and Daniel Ruiz, Digital Marketing at IFF used Showpad to turn that complexity into a competitive advantage. With interactive buying experiences and centralized content hubs, they gave sellers the confidence to learn and pitch the full portfolio — and the results among Showpad users followed: 📈 27% higher deal value 🤝 4x more buyer engagement 🚀 150% growth in opportunity pipeline See how they did it — and why they won Showpad’s 2025 Excellence in Action award for Innovation in Buyer Experience: https://lnkd.in/e42CpxJc

The Excellence in Action semi-finalists have been selected, and they need your support 🗳️ These Showpad customers and partners drove real business results this year. From revenue growth and AI-powered selling to field selling transformations and standout buyer experiences, their stories are worth reading. Your choices determine who advances to the final judging round. One vote per category. Voting closes September 9. Browse the semi-finalists and make your picks: https://lnkd.in/g2Shwq8r

We are proud to be named a Leader in the Aragon Research Globe™ for Enterprise Coaching. The recognition reflects what we’ve been building: AI-driven coaching with real depth and relevance. A mobile-first platform built for sellers in the field — in hospital hallways, on plant floors, heading into labs. Governed AI that regulated industries can trust: explainable, auditable, and reliable. Read the full report → https://lnkd.in/eivk35ae

40–60% of B2B pipeline ends in no decision. Not lost to a competitor. Not dropped because of price. Just sticking with the status quo. That's one of dozens of realities that revenue teams selling in the physical world deal with every day. Those are the kinds of conversations we dig into in The Field Report — the newsletter built for people responsible for what happens between strategy and the field. Revenue leaders, enablement heads, and the teams behind them. Every edition pulls at threads worth following — stats, patterns, questions nobody's asking out loud — and pairs it with insights from peers and resources worth your time. Read the past editions and subscribe to get the next one straight to your inbox 📩 https://lnkd.in/ecGdGRyp