SideChef

✨ Sneak Peek: MySubstitution AI Demo✨ --> We’ve got an exciting new widget coming soon! This tool enables intelligent ingredient swaps for any recipe, allowing users to enjoy their favorite dishes tailored to their unique dietary preferences and needs. You can seamlessly integrate MySubstitution AI into your recipe platform with just a single line of code. We’ve prepared an exclusive demo video to showcase its capabilities. Reach out to the SideChef team to be one of our launching partners for this widget! https://lnkd.in/ePFYv3hd

👋 Meet Our New Head of Product: Mike Hall. His experience spans industries, including eLearning, Serious Games, Retail, Smart Cities, and 3D Digital Twins. He has led productization in areas like internet communication, machine learning, smart devices and wearables, 3D and AI 🤖 for more than 20 years. Mike’s deep understanding of the changing digital landscape will drive the next phase of AI product development, ensuring we stay at the forefront of technological advancement. Mike Hall, welcome to the team!

✨ Celebrating 2024: Milestones Achieved and Exciting Plans Ahead ✨ As we wrap up another remarkable year, we want to express our heartfelt gratitude to all of you—our clients, partners, and supporters. 2024 has been a year of exciting opportunities and meaningful collaborations. Your trust and partnership have been at the heart of everything we do. Together, we’ve achieved some incredible milestones, including: ✨The launch of RecipeGen AI: A first-to-market feature that transforms food photos into recipes with shoppable ingredient lists. 📸 A new service for step-by-step visuals: Automatically generating AI-powered instructional images to enhance recipe libraries. 🥫 Collaborations with 24 new CPG brands: Running Cost-Per-Order campaigns, complete with incrementality studies to demonstrate both online and offline sales impact. 🖥️ The beta launch of a big new recipe platform: Featuring exclusive content from cooking shows—more details to come soon! Thank you for being an essential part of our journey. We wish you a joyous holiday season and a prosperous, inspiring New Year! Looking ahead to 2025, we continue building on these achievements. Here’s a small preview of what’s coming: 🎯 Re-targeting capabilities for Cost-Per-Order campaigns. 🔄 The launch of MySubstitution AI: A web and app widget that personalizes recipe ingredients to fit your dietary preferences. Here’s to deepening our connections, exploring new possibilities, and achieving even greater success—together. Warm wishes, The SideChef Team https://lnkd.in/gFJx7CU5

📖 🆕 New Article! CPM, CPC vs CPO, The Future of Performance Marketing Our team has published a must-read for CPG marketers who face this daily challenge: how to spend their ad budgets effectively while exploring new advertising models without losing the value of their existing ad strategies? Performance marketing is evolving as brands explore innovative advertising models to maximize ROI. While CPM (Cost-per-Mille) and CPC (Cost-per-Click) have long been industry standards, CPO (Cost-per-Order) emerges as a transformative approach, directly linking campaigns to tangible orders. This SideChef article explores how CPO campaigns—particularly in-recipe placements—deliver measurable results, combining audience intent with advanced performance tracking. By bridging awareness and purchase, CPO is shaping the future of performance marketing for consumer brands. Read the full article here (5 min read): https://lnkd.in/eqyXYXQn #brandmarketing #foodmarketing #performancemarketing #food #marketing #campaigns #recipecampaign #recipes

Kevin Yu is heading to CES, the tech event of the year for many of us, from January 9-12 in Las Vegas. This is a fantastic opportunity to connect in person and discuss the latest innovations shaping the future of technology. Don’t miss out—book a meeting slot now to secure your spot for a one-on-one conversation with Kevin! Book a meeting here: https://lnkd.in/ew97mdqu Consumer Technology Association

🌟 We're in the running to speak at SXSW London 2025, and we need your support to make it happen! 🌟 The talk is about "Cooking & Shopping in a Screen-reliant, AI-forward Future". Our Founder Kevin Yu will explore how AI and emerging technologies are transforming the way we shop for groceries and prepare meals. Expect inspiration, insights and practical ways technology is reshaping our daily lives, from personalized nutrition and AI meal planning to smart appliances and immersive shopping experiences. Click here to cast your vote: https://lnkd.in/dZw2nZun SXSW London is all about innovative ideas, and we're eager to bring this forward-thinking topic to such a prestigious stage. Thank you for helping us make it a reality! 🙌

✨A Festive Strategy: Show Off Your Products in Holiday Recipes 🎄💥 Did you know that 81% of Americans plan to cook homemade meals for both Thanksgiving and Christmas? This presents a major opportunity for brands and retailers to engage with consumers, driving sales and boosting presence at the holiday table. Curious about how your audience interacts with recipes over the festive season? SideChef’s data, drawn from millions of interactions, offers actionable insights for your holiday planning and execution. With our 2024 Audience Insights for Thanksgiving & Christmas, you can discover: - The core needs and motivations of holiday consumers - Key similarities and differences between Thanksgiving and Christmas - Popular recipes among home cooks, including preferred cuisines, skill levels, health focus, and serving sizes - Stay ahead of holiday trends and meet your audience where it matters most! Link the Insights Guide here: https://lnkd.in/eNTp3mKK

 🎄✨ We’re feeling festive! SideChef has been named by The Mac Observer as one of the 10 Best Recipe Apps on iPhone to Impress Your Guests this Christmas! The article showcases SideChef’s latest innovation, RecipeGen AI, allowing users to turn any food photo into a recipe. It also mentions our meal planner providing personalized recommendations from our library of over 16,000 step-by-step recipes. Read the full article here: https://lnkd.in/e2_qQmyU The holiday season is the ideal moment for brands to leave a lasting impression, and SideChef helps make that happen with personalized and engaging experiences that enhance every moment. Reach out to us to learn more about our partnership opportunities.

📈 🛒 Check out our latest campaign case study with Bob Evans Farms, Inc., where we achieved a $5.86 ROAS, showcasing impressive ad performance. Bob Evans®, a trusted name in comfort food, set out to engage a nationwide audience with two of their flagship products: Macaroni & Cheese and Mashed Potatoes, with a primary objective of boosting sales and maximizing conversions at two major retailers, across both online and in-store channels. Here's what the team has to say: “SideChef’s campaign far exceeded our expectations, delivering substantial growth in both product orders and brand visibility. With a 25% increase in orders. This partnership has clearly demonstrated the power of precision-targeted marketing." Our fully shoppable in-recipe ad campaigns combine the best of both worlds: measuring online and in-store sales impact. Download the Bob Evans case study: https://lnkd.in/eRWT3jEX Learn more about SideChef's Cost-Per-Order campaigns: https://lnkd.in/ewS4tiGN

🤷🏾♀️ Struggling to choose your Thanksgiving menu? 🥘 You’re not alone! Research shows that over 70% of Americans feel some level of stress or indecision when planning Thanksgiving meals. Challenges typically include balancing traditional dishes with unique flavors, meeting dietary preferences, and sorting through endless options. To make this easier, SideChef offers an interactive, streamlined tool to build your Thanksgiving menu. With just 32 curated top recipes, this tool helps you mix and match dishes to create the perfect Thanksgiving spread, cutting down on decision fatigue and simplifying holiday prep. All ingredients are instantly shoppable, ánd we build a printable menu for your guests. 👨🍳 Ready to give it a try? Follow the link below. Interested in integration such recipe experiences into your platform, or partnering for seasonal sponsorships? Let’s make it happen together. https://lnkd.in/ePUQ5jQN #recipeinsights #recipetool #thanksgiving #whatsfordinner #productsponsorships