Signifly

This week we launched "Canada Grows Here", a national campaign for Tree Canada / Arbres Canada. With colleagues from all over the world, the conversations in our Montréal office often turn to what it really means to be Canadian. The values, quirks, and quiet pride that make this country what it is. When Tree Canada asked us to raise awareness of their work planting and protecting trees across the country, we didn’t just look at the forests. We looked at the people growing alongside them. Our work celebrates the qualities that make Canadians uniquely suited to care for the environment. The apology as integrity. Modesty as wisdom. Growth as a shared national trait. The campaign runs across social, digital, and out-of-home in all major cities, and this week was featured as one of Ad Age's Ads of the Day. We're super proud to partner with Tree Canada / Arbres Canada on a message that reminds us this country doesn’t just grow trees. It grows the people who care for them.

Smart brands don’t just look consistent. They build tools that make consistency effortless 🤩 For multiple clients, we’ve built pattern generators. To us, they are the unsung heroes of dynamic branding. They create consistency and flexibility - empowering teams to build visually cohesive experiences without relying on design teams 24/7. And when done right, they scale beautifully across touchpoints, channels, and teams. For StormGeo, a global leader in weather intelligence, we built a custom pattern generator that brings their brand to life - storm by storm 🌪️ It’s a tool that lets any employee generate unique, on-brand visuals in seconds. From presentations and social posts to print and video, the visual identity adapts to the ever-changing nature of weather itself. 💬 “We wanted to create a visual system as dynamic as the weather,” says Martin Balle, one of our Senior Digital Designer. “The pattern generator isn’t just a design tool - it’s a visual storyteller. Every employee can generate graphics for any touchpoint. And you can make each pattern as unique as every storm.” Smart branding meets digital craftsmanship. That’s how we like it 🙌

When you hear “space”, you probably think of rockets, astronauts, and distant planets. 🛸 🌌 But Space Ventures Denmark – a partner to the European Space Agency (ESA) – is here to prove that space innovation can also happen right here on Earth. 🌍 Acting as a consultancy and incubator, they connect Danish startups, companies, and researchers with funding, education, and resources to turn space-inspired ideas into real-world solutions. However, many businesses didn’t realise they could access their support – or that their work even counted as “space-related”. We needed to make complex programmes simple, engaging, and human. Our solution was to create a brand and digital refresh that’s approachable, playful, and futuristic. ✨ A brand book that turns heads 🪐 A website with floating elements and zero-gravity cues 🎨 Conference-ready visuals and vibrant storytelling The result: a brand that makes space innovation feel accessible, exciting, and out of this world (we couldn’t resist the pun). 👽 Thanks to the team: Dzenita, Christopher, James and Sarah 🛰️

Out of 30,000+ submissions, our work made the cut for LogoLounge Book 15 🤩 (and not just one... twelve!) And when our lowkey Design Director and Co-founder, Alexander Spliid, gets excited, you know it’s a big one. Admire our winning entries below. 👇

Gain reach, lose control. OpenAI’s new in-ChatGPT shopping puts business in a dilemma. 🤔 One of our UX Leads, Morten Eskildsen, shares his perspective in Finans on OpenAI’s new “Agentic Commerce Protocol” - a feature that lets users research, find, and buy products directly inside ChatGPT. From a UX perspective, it’s brilliant: frictionless, intuitive, and seamless. But from a business perspective: It’s a battle for control, customer data, and brand experience. One thing’s certain: ChatGPT is reshaping the rules of e-commerce. 🔗 Read the full opinion piece right now in Finans. Links in the comments.

To reach new levels, you sometimes need to reconnect with the roots of your creativity. 🎨✨ So, our Danish designers packed their sketchbooks and headed to Forward Festival Vienna - a global gathering where design, tech, and storytelling collide. It was two days of pure creative recharge. They explored what drives them, shared ideas, and found new ways to bring that spark into their work. ⚡ Because it’s not just about creating something new - it’s about creating with meaning. 💡

Poetry Vodka is live. 🍸 What started with a strategy and positioning workshop has now unfolded into a full brand refresh, complete with an exciting flexible design system, a new slogan (The Spirit of Creativity), and a website built to empower regional sales while keeping artistic freedom intact. Its distinct visual and rhetorical identity makes every sip feel like an ode to creativity. 🖌️ This one was a true team effort. Big shout out to the team - Ben, Jamie, Sarah, and Kenan for bringing it all to life - from design and dev to copy and beyond. 🙌 The new site is ready for the world. You’ll find the link below. 🔗 And we’re not done yet… more exciting projects with Poetry are already in the shaker. 🥂

Scaling a brand isn’t just about bigger budgets - it’s about better bets. 📈 We sat down with Jamie Vaughan, our Managing Director of the LDN office, to unpack what really moves the needle when building brands that actually scale. “When you look across dozens of growth stories, the same patterns keep showing up,” Jamie says. “These aren’t just nice-to-haves - they’re the levers that separate the brands that stall from the ones that soar.” If you're interested, drop us a DM to chat more ✉️

✨ How do you modernise a law firm’s brand without losing its legacy? RW Blears has shaped the VC space for decades, advising on fund establishment, corporate finance, investments, and exits. But while their work was agile and forward-looking, their digital identity felt more traditional than innovative. We took an evolution, not revolution approach. The new brand is: 🔹 Approachable yet authoritative 🔹 Traditional yet tech-ready 🔹 Personal, flexible, and tailored - the legal equivalent of a bespoke suit From a refreshed wordmark and vibrant new palette, to dynamic photography and subtle animations, every detail was designed to reflect a firm that’s as nimble and future-ready as its clients. 👉 A business card for the digital age: unmistakably RW Blears. A big thank you to our team - Gabrielle, Matthew, Adam, James, Mustafa Kenan, and Leigh for your hard work 👏

Ready to scale your online retail game? 🛒 Our Head of Client Operations, Tore Heimann, and Head of Growth Marketing, Laura Herrera, have put together five powerful Shopify apps that can help your webshop grow smarter and faster. 💡 But here's the key: as Tore reminds us "there are always alternatives that may better fit your industry, budget, or company stage. Don't just copy-and-paste a solution - use these as inspiration for your business". Check out the list, explore the options, and get in touch if you're ready to start scaling with tools that really work. 🚀