Sparks EMEA

Looking forward to Sparks SVP Strategy Erica Spoor sharing her insights and thoughts at the The Female Quotient AI Summit in NYC on 12th Nov.

Important conversations and connections at Advertising Week New York.

Sparks and WIRED Consulting are partnering to explore how creativity, technology, and human experience can bring people closer together, through a series of global events and collaborative content. Taking place across three cities, the series will decode what genuine connection means today, how it’s built, felt, and sustained through experiences that move people and shape culture. The first event will be held at Lisbon’s iconic MAAT (Museum of Art, Architecture and Technology), hosted by Amit Katwala (WIRED) and Jason Megson (Sparks EMEA). Join us for an exclusive private view and discussion with leaders from across brand, culture, and technology. Wednesday, November 12th | 7:30–9:30pm MAAT, Lisboa RSVP required – limited places available RSVP HERE: https://bit.ly/4qnjC1w

The wait is over - The Authenticity Edge podcast with Adam Charles is live! In this episode of #AW360, Adam Charles, Chief Growth Officer at Sparks, explores why face-to-face experiences are entering a renaissance, how AI is reshaping audience expectations, and what CMOs should be considering as they plan for 2026 and beyond. 🎧 Listen here: https://bit.ly/4n2bSyZ Advertising Week #AWNewYork25 #PoweredBySparks #AuthenticityEdge #ExperientialMarketing #BrandExperience #MarketingStrategy

Our Director of International Marketing ✨Caroline Sparkes discusses cultural fluency for brand experiences and how brands can feel meaningful everywhere in Creativebrief Bite. "The strength of a brand is felt when it belongs rather than when it disrupts." https://lnkd.in/eX-mNMUb

Yesterday at the Festival of Marketing we hosted a full house for our 'The Conscious Advantage' masterclass. Jason Megson was joined by Cat Botibol and Ali Jones for a lively and practical conversation on how CMOs can embed sustainability, inclusivity and cultural fluency into brand experiences. The room was buzzing with an engaged audience leaning into discussion and sharing perspectives on the conscious advantage for marketeers today. As part of the session we launched the Conscious Experiences Playbook, a collection of insights and case studies designed to help brands make more deliberate choices in how they design experiences. To download the playbook - link in the comments. Thanks to everyone who joined us and to our brilliant speakers for sparking new ways of thinking. Sparks

Sparks is taking the stage at Advertising Week New York! We’re joining the conversation on how creativity, technology, and experience design are shaping the future of marketing and work. 🎤 Innovation Stage | Building World-Class Brand Experiences Sparks’ Chief Growth Officer Adam Charles shares how immersive experiences are helping brands build deeper, more meaningful connections with their audiences. 💡 Special Events | Building Trust and Protecting Integrity in Advertising After AI Michael Ellery, Sparks’ Chief Creative Officer, participates in an exclusive lunch discussion hosted by Advertising Week and SonicOrigin: Building Trust and Protecting Integrity in Advertising After AI. The conversation will explore how brands verify authenticity and safeguard creative integrity in digital advertising. 🔥 B2BMX Lounge | Built to Belong: Reimagining Work, Identity and Intelligence Marc H. and Robin Lickliter of Sparks join Jesse Harrington of Autodesk to explore how AI and experience design can help rebuild systems to be smarter—and more human. 🎧 AW360 Podcast Adam Charles, Sparks’ Chief Growth Officer, discusses The Authenticity Edge and why live experiences are marketing’s most valuable currency. #AWNewYork25 #PoweredBySparks #ExperientialMarketing #AW360 #B2BMX

We’re honored to be recognized in the Eventex Awards’ Top 100 Agencies & Event Organizers! This recognition reflects our team’s ongoing commitment to creativity, excellence, and impact in the events and experience marketing industry. Thank you to Eventex for this acknowledgment, and congratulations to all the agencies recognized this year! 🔗 Read the article: https://bit.ly/42PumLJ