Streaming TV advertising is evolving fast, and it’s changing how automotive marketers reach buyers. Tara Rego, our Director of Strategic Partnerships, explains why understanding OTT and Connected TV is essential for dealerships today. Learn how precise targeting, first-party data, and transparent reporting can make your campaigns more effective. Plus, find out why partnering with a data-driven media expert matters. Don’t miss these essential tips for automotive marketers. Click to watch and learn: https://lnkd.in/erAAMWRe #AutomotiveMarketing #FirstPartyData #MarketingTips #SpectrumReach #OTT
About us
From coast to coast. From the Great Lakes to the gulf. There are 3,000 of us in 100 offices across 36 states. We’re the regulars at your restaurants, parents in your PTA, and volunteers in your community. We know your neighborhoods because they are our neighborhoods, too. We are advertising experts with access to every tool that any business needs to grow. Thousands of hours of premium video programming across the world’s best networks and streaming services. Over a hundred million consumer impressions available every day on every screen and device. Billions of data points translated into insights and ideas that turn consumers into your customers. And we offer it all under one roof. We know three things better than anyone: how to harness the power of multiscreen advertising for any business, how to offer a simplified one-stop-shop destination for marketing solutions, and what makes our towns and cities tick. At Spectrum Reach, we make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors. Your Privacy Rights: www.spectrum.com/policies/your-privacy-rights
- Website
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https://www.spectrumreach.com/
External link for Spectrum Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Cable Television Advertising, Marketing, Healthcare Marketing, Digital Marketing, Video Production, Automotive Marketing, Video Marketing, Sports Marketing, Addressable Advertising, Advanced Advertising, Demographic Targeting, Multi-Screen Advertising, Advertising, Online Marketing, Commercial Production, Television Advertising, Custom Advertising Solutions, and Advertising Products
Locations
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Primary
Get directions
1633 Broadway
New York, NY 10019, US
Employees at Spectrum Reach
Updates
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The right audience is out there; you just need the right approach. Dan Callahan, our SVP and Chief Revenue Officer, and Adam Arnegger, Executive Investment Director at WPP Media, reveal how data-driven strategies simplify audience discovery. Watch now for actionable insights. 👉 https://lnkd.in/duJzdXDi #MarketingTrends #MarketingInsights #SpectrumReach #ViewsBySpectrum
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Spectrum Reach reposted this
On #VeteransDay, we honor all those who have served in the U.S. military and extend special thanks to the veterans on our team who now serve our communities. As a military-friendly employer, we support veterans at every stage of their careers—from our Military Office Hours program and dedicated #hiring pathways to our Spectrum Veterans Business Resource Group that fosters connection and community. At Spectrum, we're helping #veterans make the transition to civilian life. Learn more: https://ow.ly/A3OK50XpZkK #WeAreSpectrum
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Spectrum Reach reposted this
Big energy, new ideas, and lots of fun! It's always great to have the opportunity to celebrate with our amazing clients and partners. Thank you to all of our customers in the Tampa Bay area for your partnership and trust -- you're the reason we do what we do! 🙌
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From innovation to impact, hear what Alexander Groysman, VP, Ad Product Development had to say about the evolution of Ad Tech in a recent AdTechGod ®️ podcast episode “The Reach Effect: Inside the Business of Smarter TV.” 👉 Listen now: https://www.adtechgod.com/ #SpectrumReach #Podcasting #AdTech #SmarterTV #Innovation #AdTechGod
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Step inside the future of TV advertising with our Views by Spectrum Reach series! 🎬 Michael Guth, our SVP of Growth, and Alex Persky-Stern, CEO of Waymark , share insights on making brand-building more accessible for every business through cutting-edge tools and easy-to-use platforms. Their conversation explores how technology continues to democratize the creative process, turning innovation and growth into a reality for all. This is just the beginning of how fresh ideas are transforming the future of advertising. The conversation does not stop here. Join in and see how these insights keep driving the industry forward. 👉 Tune in on YouTube to be part of the ongoing story!: https://lnkd.in/eRnJ9CDY #TVAdvertising #DigitalMarketing #SpectrumReach #MarketingInsights
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🏈 Get ready for the ultimate college football showdown! 📅 The 2025-26 College Football Bowl Calendar is here, packed with all the dates and matchups you need to mark on your calendar. From thrilling first-round games to the championship showdown, don’t miss a moment of the action! 👉 Check out the full schedule! : https://lnkd.in/ed-bfZ3D #CollegeFootball #BowlSeason #FootballFans #GameDay #SportsSchedule
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Here’s to the #AddressableEra! ✨ We’re back from an incredible day at the 2025 Go Addressable Summit! It was an inspiring event that featured panels and thought-provoking conversations on how addressable and deterministic identity are shaping the next era of advertising. Our SVP and Chief Revenue Officer, Dan Callahan joined peers from TransUnion® and Horizon Media for a panel “Reach, Revenue, Results: Why Identity is the Engine of Addressable Growth”, exploring how identity fuels smarter workstreams to drive real results across the industry. Our VP, National Advanced TV Sales, Michael Kuntz delivered the closing remarks, bringing together all the fantastic insights that were shared throughout the day. #SpectrumReach #GoAddressable #SmarterAdvertising #Addressable #AddressableGrowth #AddressableFirst
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Small businesses are the heart of every community, driving growth and creating connections that last. The Pay It Forward program is all about supporting these local entrepreneurs-offering free advertising, expert marketing guidance, and resources to help them thrive. Together, we can make a real difference and help small businesses shine, one success story at a time. To learn more about the program and how you can get involved, visit: https://lnkd.in/gYJShEcm #SmallBusinessSupport #PayItForwardProgram #BusinessNetworking #SupportLocal #SpectrumReach
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Spectrum Reach reposted this
Standing on the field at the Carolina Ascent FC game this past Sunday, with the Charlotte skyline in the background, holding a check from Spectrum’s Pay It Forward program, our hearts were full. Alma HVAC was nominated by the amazing Lissette Velez, and being recognized in this way is a milestone that reminds us of every challenge we’ve faced and every small victory along the way. As a family-owned Charlotte business, every home, local business, or community organization we serve is more than a job. It’s a relationship we deeply care about. That’s why being part of Spectrum’s Pay It Forward program is so meaningful to us. By providing small businesses with local advertising, on-air commercials, and the opportunity for a $15,000 grant, the program helps us expand our reach, grow our team, and continue delivering high-quality HVAC services to the community we are proud to serve. Thank you to the Spectrum Reach team (Dianna Hughes and LaTasha Brown) and Lissette Velez for believing in our vision. This recognition is for every small business dreaming big, working hard, and striving to make a difference in Charlotte.
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