Sprout Social, Inc.

The Big Game isn’t just about what happens on the field—it’s a masterclass in real-time social strategy. 🏈 From standout brand moments to cultural shifts that dominated the conversation, social media was the true MVP. But what can marketers take away from it? That’s where Sami Lambert, Director of Social at ADWEEK, comes in. She was on the ground all weekend, covering the social buzz, the ad spots and everything in between. Now, she’s bringing her expert POV to #EnterTheChat for a post-game breakdown you won’t want to miss. Here’s what to expect: ✅ Brand moments that got people talking—and why they worked ✅ The trends shaping social marketing—from influencer impact to real-time engagement ✅ Lessons for 2025—what social pros can take from the biggest night in advertising RSVP now to join us live on Tuesday, Feb. 20 at 11 a.m. ET. P.S. Want even more insights? Check out our real-time social data from #TheBigGame—link in the comments!

Were you tuned in to the BAFTAs yesterday? 🎬 Adrien Brody and Mikey Madison shined as Leading Actor and Leading Actress, but the real highlight was the social buzz. According to our listening data, the conversations surrounding the nominees and winners generated over 548 million impressions, making it clear that the social chatter was just as captivating as the ceremony itself. Got any hot takes on the winners? Drop them in the comments 👇

Enter the Chat—let’s talk social strategy. 💬 Join Sami Lambert, Director of Social at ADWEEK, as she breaks down the biggest brand moments and trends from the Big Game, bringing her expert POV on what marketers need to know for 2025. Live on Feb. 20 at 11 a.m. ET—RSVP now for the inside scoop: https://bit.ly/4gKLKpp

94% of social media pros say they have to be online 24/7— but is it worth the price? 😅 The pressure to keep up is intense. Trends emerge overnight, creators shape the conversation, and audiences are constantly evolving. But maintaining relevance shouldn’t come at the expense of your creativity or well-being. That’s why we unpacked it all in the UK 2025 Sprout Social Index. From managing screen fatigue to building cultural fluency across markets, this report is built for social pros navigating today’s fast-moving landscape. Get the insights and find the balance: https://lnkd.in/eirmEg_n

Make your next influencer collab a *snap* hit 🤌 Join our webinar on Feb. 25 at 10 a.m. CT with experts from Snap Inc., Movement Strategy and The Fitting Room, as they help you filter out the noise and find YOUR brand’s perfect path forward. Ready to launch a stronger influencer marketing strategy? We thought so. Here's what you'll takeaway: ✅ The future of influencer marketing (spoiler: it’s huge) ✅ Why Snap’s owning the creator economy (and why your audience is obsessed) ✅ Building influencer relationships that stick (no ghosting, promise) ✅ Tips for crafting collabs that are unforgettable RSVP today: https://bit.ly/4aVWLmo

Pack your bags—we’re hitting the road, and we want you in the front seat. 🚗 The Sprout Social Vantage Tour is pulling up to 10 cities worldwide, from London to NYC and beyond. This isn’t just another industry event—it’s where social pros come to trade playbooks, swap stories, and actually get ahead. Get ready for expert insights, unfiltered strategies, and conversations that will completely transform your approach to social (in the best way possible). Oh, and did we mention it's free? 👀 We’ve got a seat saved just for you—grab yours before they’re gone: https://bit.ly/4hypv7f

Some love notes are written in ink—others are tracked with UTMs. Beyond social metrics, UTM tracking helps you understand your entire traffic journey. Here’s how we use Sprout to turn every click into real results.

Another NYFW, another week of the internet eating it up! Our listening data shows Carolina Herrera, Coach and Christian Siriano as the most talked-about brands this week, amassing a combined 56.4 million impressions across social. Which was your favorite runway? Drop it in the comments 👇

Ad rankings from The Big Game have been rolling out all day, but here are the moments that had people *really* talking during football's biggest night: https://bit.ly/3CJFj7X

Still guessing with influencer marketing? You’re not alone. Too many brands focus on big followings and short-term posts, instead of building real impact and long-term partnerships. But the smartest brands? They’re co-creating with creators, not just sponsoring them. At #CreatorEconomyLive, we got some killer insights—on stage and at dinner with Jayde I. Powell. Brendan Gahan put it best: “If brands don’t partner with creators now, they risk them becoming the competition later.” 👀 Check out the video for key takeaways, and join us this Thursday, Feb. 13, for a special edition of Breaking Ground as we explore the future of Influencer Marketing. We’ll dive into how Sprout Social’s latest tools help you find the right influencers, build authentic partnerships, and stay ahead of the curve. Plus, you'll hear success stories from YouTube, Kroger and Soberish Mom. See you there: https://bit.ly/4jnefMa