Studio-Unbound

It’s easy to fall in love with the shiny stuff. 🌟 Logos. Packaging. Visual identity. The parts of branding everyone sees. But the truth is, the most powerful brands aren’t built from the outside in, they’re built from within. Our latest blog explores the side of branding that often gets overlooked: your internal brand. The culture, values and shared purpose that turn employees into ambassadors, and Monday mornings into momentum. Discover why investing in your internal brand might just be the smartest external move you ever make here: https://lnkd.in/gpWdq8jz #StudioUnbound #BrandStrategy #InternalBranding #FMCG #BrandCulture #BrandDesign #EmployerBrand #ChallengerBrands

Project Throwback: MINIPOP! - Small kernel, loud entrance. 🍿 Sam and Laura from Popcorn Shed found an ancient grain that pops into the cutest mini kernels going. But in an aisle full of loudmouth snack packs, these tiny treasures needed a bold new look to hold their own. So we gave them a name with punch (yes, the exclamation mark matters), a pop-art palette, type that shouts, and more confidence per square millimetre than most snacks dream of. From underdog to Sainsbury’s shelf. Proof that little ideas, done right, go far. Read more on our full write up here: https://lnkd.in/eDcejhu5 #StudioUnbound #FMCGbranding #PackagingDesign #ChallengerBrand #SnackBranding #PopcornRebrand #BrandBigThinkSmall

New Project: Saluti - Design with a Twist 🍋🍸 What started as a sketch on paper has landed on shelf: Saluti, a new 1L limoncello made with real Amalfi lemons and rooted in the joy of shared moments. Studio Unbound brought this drinks brand to life from concept to execution, shaping every detail from the playful typography to the textured bottle silhouette that looks (and feels) like a lemon. No fluff, just flavour, fun, and thoughtful design that tells the whole story before you’ve even popped the lid. Working with specialists, we created custom bottle moulds, developed a retail-ready structure, and designed packaging that transforms from crate-style shipper to on-shelf display in seconds. Every touchpoint was built to create impact as soon as you lay eyes on it, rewarding curious sippers with a brand that delivers more than just a good drop. Read the full project overview here: https://lnkd.in/e9zT3QnG #StudioUnbound #PackagingDesign #BrandDesign #DrinkDesign #FMCG #LimoncelloDesign #CreativePackaging #ChallengerBrand #ShelfConfidence

✨ Branding Beyond the Shelf ✨ A striking logo and eye-catching packaging might grab attention on the outside, but what happens behind the scenes? Too often, brands crumble internally because they’ve overlooked the most important part, their people. Internal branding is about more than sticking your logo on a mug. It’s about creating a culture where your team connects with your values, understands the mission, and actually wants to make it happen. We’ve shared our take on why internal branding matters and how to get it right. Read the full article now via our website here https://lnkd.in/gpWdq8jz #StudioUnbound #Branding #InternalBranding #ChallengerBrands #BrandStrategy

Project Throwback: Surrey Honey 🍯 When life gave Sue and Kevin too much honey, they turned surplus into something golden. After championing British wildlife through their jam brand, Jam Packed, they stumbled into beekeeping and quickly found themselves with more honey than they could handle. Turns out, they weren’t the only ones. Local beekeepers across Surrey were also sitting on a sticky stockpile. Instead of letting it go to waste, they created Surrey Honey, a collective celebration of local apiaries and the natural beauty of small-batch honey. We created a brand that lets the honey speak for itself. Simple enough to work with every shade and texture, but distinct enough to feel like something special. Read more on our website https://lnkd.in/ergtZ9x4 #StudioUnbound #BrandDesign #ChallengerBrand #PackagingDesign #SurplusMadeSpecial #HoneyBranding #FMCGDesign

After an overwhelming response to our Studio Manager role, we’re excited to welcome Jasmine to the Studio Unbound crew. With a strong background in project management, marketing and communications, Jasmine knows how to keep the wheels turning and the chaos flowing smoothly. She’ll be making sure projects run seamlessly, clients are kept in the loop, and our creative team has the space to do what they do best: push boundaries. We’re absolutely delighted to have her on board. Welcome to the rebellion, Jasmine. #StudioUnbound #MeetTheTeam #BrandingWithBite #ChallengerBrands

New project from Studio Unbound: BiraBiro Coffee! ☕ BiraBiro is coffee with purpose, crafted from entirely African single origin beans. Every bag supports education and infrastructure in the communities that grow it. Our challenge: build a premium brand identity that matched the quality of the coffee while making its ethical mission impossible to miss. We turned to Amharic, the official language of Ethiopia, to find the name. 'BiraBiro' means butterfly – a symbol of transformation that captures the impact the brand is driving from cup to classroom. Using patterns inspired by traditional African clothing, the design blends cultural detail with confident simplicity. A cropped butterfly wing label hints at land terroirs, linking origin to output in both taste and impact. BiraBiro doesn't just look good. It does good. And now it looks as meaningful as it is. Read all the details on our website https://lnkd.in/eqku-xRS #StudioUnbound #BrandDesign #FMCGDesign #PackagingDesign #FoodAndDrink #ChallengerBrand #BrandWithPurpose

Brand engagement is all about turning up the noise 🗣️📣 Engagement is where your brand stops existing just on paper (or screen) and starts living in people’s minds. Our latest Academy guide shows you how to spark connection, build real community and create the kind of brand moments that actually stick. All without losing your voice along the way. Get the free download here and start turning passive scrollers into loud, proud advocates https://lnkd.in/eYfkARvx #StudioUnbound #ChallengerBrands #BrandEngagement #FMCGbranding #BrandStrategy #CreativeDirection #GrowDifferently

Turning sweets, sour. 🍉 The sweet aisle is built for speed: grab, scoff, forget. But what if sweets could slow you down? What if they could be bold and grown-up at the same time? Sour Puss flips the whole category on its head with a watermelon-flavoured sour that’s intense enough to knock you sideways, and smart enough to come in a tin you’ll actually want to keep. We dialled up the chaos with punchy illustrations, a custom typography and vivid colours throughout. Think trippy, punk-rock combined with a psychedelic Cheshire Cat. Take a look at the full project here: https://lnkd.in/eCJjxtdK #StudioUnbound #SourPuss #PsychedelicPackaging #DesignNarrative #ConfectioneryDesign #ChallengerBranding #PackagingWithPersonality

Eco Movement is all about the everyday stuff we throw away, so we gave them a fresh clean look. They wanted a compostable bag that actually breaks down quickly, not just the kind that hangs around claiming to be biodegradable. Strong enough for dog mess, food scraps and whatever else you’d rather wasn’t in your bin. We gave it a playful spin with bold colours, cheeky illustrations and a nod to circular thinking. A small brand with a big idea. #packagingdesign #circularthinking #sustainablebrands #fmcgdesign #compostablepackaging #studio_unbound