Starcom

At today's The Athena Project Agency CEO Roundtable, Shelby Saville, Starcom US CEO, shared invaluable insights on navigating the unprecedented challenges of today's landscape. Question: When will the dust settle on AI?  Shelby: We live in dusty times. The dust won't settle. The conversation highlighted the need for CEOs and their multi-generational teams to embrace challenges and seize opportunities as they come together to shape a bold future.

This week, we hosted an Early Careers Networking Mixer, where our junior talent had the opportunity to hear valuable insights from our Interim Chief Marketing Officer, Scott Hess. He shared practical career guidance to help them build a strong foundation for their professional journeys. We also spotlighted our amazing BRGs and ERGs: Black Association for Starcom Employees, Écologique, The Pan Asian Alliance and Sequence. It was a wonderful opportunity for employees to connect and collaborate across the agency. A big thank you to everyone who participated and supported this event! We can’t wait for more sessions like this in the future. Interested in joining our amazing team? Check out our open roles here: http://bit.ly/4o3dd9Z

In celebration of National Coming Out Day, Publicis Egalité, Chicago chapter, hosted an incredible show featuring many employees performing in drag for the first time!    Our very own Diego Hernandez took the stage as “DiDi” and wowed the crowd. Attendees enjoyed a fabulous evening while raising funds for The GenderCool Project. A big thank you to OpenX for sponsoring and to our fellow Starcommers who came out to show their support!    #NationalComingOutDay 

Last week, Pati Magaña, Associate Director, Content and Brand Partnerships and Gordon Bach, SVP, Culture Investment, and participated in a Publicis Media panel, in partnership with Relevant+, in celebration of Hispanic Heritage Month.    The panel titled "At the Intersection: Celebrating Hispanic Heritage Month & the Impact of Gen Z Audiences" focused on the importance of unpacking the intersections of Latino culture and Gen Z. They discussed the complexities of language, Gen Z audiences’ desire for authenticity and how creators can bridge the gap to connect people with our clients effectively.

Congratulations to Tanya Bevins, EVP, for being honored by The ADVERTISING Club of New York for Hispanic Heritage Month. "With more than 25 years of experience, Tanya Bevins has built a distinguished career driving measurable business impact, cultivating long-standing client partnerships, and leading cross-functional teams to sustained success. She is recognized for her expertise in developing full-funnel strategies informed by data-driven insights, advancing the democratization of analytics to accelerate performance planning and unlocking innovative activation opportunities that fuel brand purpose." Read more here: https://lnkd.in/gipUdR9Z

Dr. Babs Faseesin, SVP, Strategy, kicked off Advertising Week New York today with The Female Quotient. They discussed how the age of AI is rewriting the rules of discovery and explored how brands can design for visibility, relevance and trust when machines, not just humans, are curating the future of choice. "Never in the history of advertising has an understanding of the audience been more important. Especially when it comes to navigating artificial intelligence. We want to be close to consumers and understand how they utilize technology and their behavior."

Attending Advertising Week New York today? Don’t miss our CEO, Shelby Saville, on the DIRECTV Advertising panel! She’ll be joining an insightful conversation on how brands can stay relevant, build deeper connections and how DIRECTV is evolving into a future-ready digital platform. Full details here: https://inkd.in/epmagj5i #AWNewYork #AWNY2025

Heading to Advertising Week New York next week? Check out The Retail Media Revolution: Driving Outcomes Beyond the Cart panel featuring SVP, Head of Retail Media, Lee Dunbar. Learn how leading brands are leveraging next-gen retail partnerships and data-driven media activations to influence key mid-funnel metrics such as ad engagement, brand consideration, purchase intent and consumer actions. Discover what’s working now, what’s next and how to harness the full potential of commerce media in an increasingly outcome-focused world. Learn more here: https://lnkd.in/g9tYVGzB

Last night, Shelby Saville, Starcom CEO, was honored with the 42nd Annual Frank Stanton Award for Excellence in Communication from the Center for Communication. The Stanton Award recognizes individuals who are shaping the future of our industry and are dedicated to mentoring the next generation of media leaders.   Thank you to Chris Boothe, Rita Ferro, J. Max Robins, Shane Peros and the entire board for an amazing event filled with inspiring colleagues.   In her speech, Shelby shared, "I set a personal KPI to ensure that Starcom continues to thrive long after my leadership ends. This means investing in the future leaders of our organization."    Congratulations, Shelby, on this well-deserved recognition! Photo credit: April Renae

We are so proud to have been a part of the incredible #FinishYourDiploma campaign and its work in helping more than 2 million adults pursue their dreams. Here’s to many more years of changing lives for the better!