Our latest Frog Forum welcomed two remarkable guests: Morgan McAlister and Dana Nathanson - winners of the inaugural Titanium Young Lions Award (proudly sponsored by StrawberryFrog!). Morgan and Dana’s idea was recognized as the top creative concept across all categories in the Young Lions competition. The pair then went on the compete at the Cannes Lions International Festival of Creativity, where they brought home Silver in the Young Lions Media competition. Thank you both for joining us at the Pond to share your takeaways - and for embodying what fearless creativity is all about!
StrawberryFrog
Advertising Services
New York, NY 18,226 followers
Ad Age Small Agency of the Year: Purpose
About us
StrawberryFrog is the legendary strategic and creative advertising agency. We help clients OUTLEAP by doing what huge clients need and want, just doing it smarter, faster and more innovative than the huge establishment agencies. We focus on being a disrupter, thinking outside the box, being ahead of the curve on creativity, advertising, branded entertainment, AI, media and product innovation. We’re the nimble, agile organization. Our client and employee credentials speak volumes too.
- Website
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https://www.strawberryfrog.com
External link for StrawberryFrog
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Cultural Movements, Brand Building, Anthropological research, Digital presence, social media, Creative excellence on all platforms, Comms architecture/planning, NPD development, Global brand stewardship, Advertising, Analytics. Global offices, movement makers, purpose branding, activating purpose, New York Advertising Agency, Brand building, Design, Brand identity, Content, Movement Inside, Movement Outside, Movement Marketing, Advertising , Advertising agency, Branding, and Employee Value Proposition
Locations
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Primary
Get directions
60 Madison Avenue
Penthouse
New York, NY 10010, US
Employees at StrawberryFrog
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Peter John Mahrenholz
Brand Strategy | Organizational Leadership | Culture and Sociology
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Scott Goodson
Founder StrawberryFrog, Investor, Author, Mentor.
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Michael Mickl
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Chip Walker
Brand, Business and Cultural Strategist | Author | Keynote Speaker ➤ Activating and Actioning Purpose Based Brands
Updates
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In a world where the line between fact and fiction keeps getting cloudier, Reuters brings clarity. We’re proud that StrawberryFrog Media is the media partner behind “Pure News, Straight from the Source,” helping Reuters cut through the noise, reach the right audiences, and put truth front and center. Learn more about the campaign: https://lnkd.in/eFahu_yi
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Our AI-powered arcade experience, Outleap, just got a shoutout in Ad Age’s roundup of must-see creative campaigns. Built pixel by pixel with Midjourney, Runway, OpenAI (ChatGPT), and Suno, it’s proof that AI can amplify human imagination—not replace it. Because creativity’s still a human sport. 👇 Check it out (and give the frog a few good punches at that dino)
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We’re thrilled to share that three StrawberryFrog campaigns have been named finalists in the Anthem Community Voice Awards - recognizing work that drives real-world impact. Your vote helps amplify purpose-driven campaigns that are creating meaningful social change: - LifeBridge Health – Stop the Iron Pipeline - FourLeaf Federal Credit Union – Money Like a Woman - FourLeaf Federal Credit Union – Bethboards Vote now: https://lnkd.in/e667ESXe → search “StrawberryFrog” and click to vote in each category we are nominated for by Oct 30! The Anthem Awards
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A huge thank you to Trisha McLoughlin, General Manager of The Anthem Awards, for speaking at our Monthly Frog Forum and energizing our thinking around community and impact! Her talk on building resilient communities left us inspired to keep creating work that connects people, drives action, and builds a better world. 🌎 🐸
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We see a lot of AI video experiments posted on LinkedIn. But we hadn’t seen any AI video games, so naturally we thought, “let’s make one.” Behold! StrawberryFrog’s first ever, AI video game. We call it: OUTLEAP It’s old school meets new school. 8-bit meets AI. Frog’s fist meets dinosaur’s jaw. You’ll play as a lean, mean fightin’ machine - the StrawberryFrog - against a big, lumbering dinosaur, in the advertising capital of the world - New York City. Hop in, and level up! https://lnkd.in/eWSx6HBs Nick Sonderup Haeun Kim Charlie Arreola-Quiroz Nigel Gross Spencer C. Tyler DeAngelo Jason W. Mark Nikaj
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Don't miss our Media Director Caroline Rabourn's takeaways from Wilkins Media Elevate 2025 in Utah. StrawberryFrog everywhere.
Last week, I had the incredible opportunity to represent StrawberryFrog at the Wilkins Media 'Elevate' professional development conference in beautiful Park City, Utah. Maybe its that fresh, mountain air that I don't really get in Miami, but it was definitely the perfect setting for fresh thinking, new collaborations, and bold ideas. What stood out most was the shared drive among all attendees to push boundaries and reimagine and strengthen what’s possible in marketing today. Here are a few of my biggest takeaways: 💡 The Wilkins Guerrilla Factor: Unpermitted and Unapologetic True creativity doesn’t wait for permission. This session reinforced that some of the most impactful activations happen when we’re willing to operate outside traditional limits and bring brands to unexpected places. 🌎 Beyond Borders: A Global Tour of Digital Out-of-Home Out-of-home is no longer static. It’s smart, scalable, and context-aware, connecting audiences across continents in real time and showing how storytelling can transcend borders. 🤝 Experiential Connections: Exploring Effective IRL Executions In a world dominated by digital, real-world experiences still build the deepest emotional connections. It’s about creating moments that move people, not just impressions. As I reflect on Elevate, I’m reminded how vital strong partnerships are. The collaboration between agencies like StrawberryFrog and visionary partners like Wilkins is what drives true innovation and helps us go above and beyond for the brands we serve. Thank you, Wilkins and Donna Lentol, for inviting StrawberryFrog to be part of such an inspiring experience. I’m proud to have represented my agency and can’t wait to see how we continue to elevate our work together this year. #MarketingLeadership #Partnerships #OOH #ExperientialMarketing #Creativity #StrawberryFrog #WilkinsElevate
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We believe in creativity that outleaps. That belief just landed StrawberryFrog on D&AD's list of the Top 10 Most Awarded Agencies of 2025. Huge thanks to our Frogs and our clients who make bold ideas possible.
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Brands can’t just be seen. They have to be felt. Purpose-driven brands are proving that movement marketing isn’t just bold—it drives real growth and loyalty. Discover how leading brands are transforming culture and business outcomes in our latest piece on The Pond: https://lnkd.in/e-UF2fUX
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Our Fall 2025 All-Company Meeting was a great reminder of the power of collaboration and creativity. We brought the team together over lunch at Union Square Café to share updates, reflect on our Core Frog Values, and celebrate recent wins alongside exciting new projects. The day wrapped with some friendly competition on the mini golf course, lots of laughs, and even a few holes-in-one. 🐸⛳️ Huge thanks to all the Frogs who presented and everyone behind the scenes who made it such a memorable day!