We’re three days out from our PeerSpot x Suger webinar, and Kyle Heisner has officially taken to video to convince you to join. (Spoiler: he makes a strong case.) 🎯 Learn how to turn AWS Marketplace into actual pipeline with automation, reviews that drive growth, and fewer headaches for your GTM team. 📅 Thursday, Oct 30 | 10 AM PST 👉 Register here: https://lnkd.in/eHph2iv9 - before Kyle records another video.
Suger
Technology, Information and Internet
San Francisco , California 4,615 followers
The modern GTM platform for cloud marketplaces (AWS, Azure, GCP, Snowflake, Alibaba)
About us
Suger is the modern platform for Cloud Go-to-Market (Cloud GTM). We make it easy for software companies to list, transact, and co-sell through cloud marketplaces and partner portals like AWS, Azure, GCP, Snowflake, and Alibaba. Suger automates the manual, cross-functional work behind Cloud GTM—from private offers and CRM syncing to entitlement fulfillment and co-sell execution—so your sales, ops, and finance teams can focus on closing deals, not chasing workflows. Built API-first with 25+ integrations, Suger connects directly to cloud marketplaces and partner portals as well as your business systems—CRM, CPQ, communications, billing & metering, accounting, data warehouse, file storage, IAM/SSO systems, and more—to power your marketplace motion end-to-end. Over 250 software companies—including Intel, Snowflake, Notion, Airtable, Webflow, Glean, ContentSquare, and Fivetran—trust Suger to simplify and scale their marketplace revenue.
- Website
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https://www.suger.io
External link for Suger
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- San Francisco , California
- Type
- Privately Held
- Founded
- 2022
Products
![Click here to view Suger.io]()
Suger.io
Sales Enablement Software
Suger is a premier marketplace & co-sell platform specializing in streamlining and accelerating the process of getting businesses listed and selling on Cloud Marketplace. Our deep integration with CRM systems like Salesforce and HubSpot ensures efficient collaboration and seamless operations.
Locations
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San Francisco , California , US
Employees at Suger
Updates
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Suger is in the house! 🧢 Can’t wait to see Michael Levy and Jon Yoo join the conversation on how AWS Marketplace is powering the next wave of AI innovation. Let’s go, Ultimate Partner® LIVE!
✈️ Excited to be heading to the Ultimate Partner® LIVE event this week in Reston, VA. I'm looking forward to joining the keynote in a conversation with Vince Menzione about Amazon Web Services (AWS) Marketplace and the exciting capabilities for AI Agents and Tools. Thrilled to have Jon Yoo join from Suger and talk about how we support our incredible partners!
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🚀 Unlocking New Deals: Your Guide to Private Offers November 5, 10:00 - 10:50 AM PDT Private Offers are one of the fastest ways to accelerate cloud marketplace deals - but most sellers aren’t taking full advantage. Join Kyle Heisner, Cloud Marketplace GTM & Alliances Leader at Suger, and Irina Furman, Partner Marketing and Cloud at Docebo for a webinar where you'll walk away with: 🚀 A clear understanding of how Private Offers work 🚀 Practical tactics to use them to speed up deals 🚀 Best practices for scaling the process across your team 🚀 Real world examples of marketplace success 👉 Sign up here: https://luma.com/wkwxbvpt
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Suger reposted this
Suger has been supporting Snowflake marketplace since Q1 this year with our customers who are part of the thriving Snowflake ecosystem. Very excited for this launch!
Smart leaders don't just optimize compute costs—they optimize their entire data ecosystem spend. 💰 The Marketplace Capacity Drawdown Program (MCD) offers the ultimate spend flexibility: leverage your committed Snowflake capacity to procure data and integrated partner solutions—like dbt Labs, Monte Carlo, Sigma and more —directly through the platform. Simpler, faster procurement means faster ROI. Learn more 👉🏻 https://bit.ly/3WPtSC0
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Suger reposted this
AWS Marketplace is a core growth engine for ISVs—but many still face two major challenges: 𝗺𝗮𝗻𝘂𝗮𝗹 𝗚𝗧𝗠 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗻𝗴 𝗯𝘂𝘆𝗲𝗿𝘀. Join Suger and PeerSpot on 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟯𝟬 𝗮𝘁 𝟭𝟮 𝗽.𝗺. 𝗖𝗧 to see how leading sellers are solving both. You’ll learn how to: • Automate Marketplace GTM to launch and optimize listings faster • Capture verified reviews that strengthen AWS Marketplace star ratings and align to competencies • Align alliances and marketing teams to turn AWS Marketplace presence into pipeline 👉 Save your spot: https://okt.to/eCLsQJ
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🚀 Turn AWS Marketplace Into Pipeline 🚀 Join PeerSpot and Suger on October 30 at 12 PM CT for a game-changing webinar on how to automate your AWS Marketplace GTM and unlock the power of first-party reviews. We’ll dive into: 🚀 Streamlined GTM: cut down your time-to-list, simplify private offers, and eliminate manual bottlenecks 🚀 Review mastery: capture verified AWS Marketplace reviews to boost your star ratings, discoverability & buyer trust 🚀 Alliance & marketing synergy: align your alliances and marketing teams to maximize impact 🚀 Co-sell readiness: practical steps to turn your Marketplace presence into real pipeline growth Featuring speakers: Andrew Lamb, CRO at PeerSpot Gershon Rossman, VP Revenue at PeerSpot Kyle Heisner, Cloud Marketplace GTM & Alliance Leader at Suger 📝 Even if you can’t make it live - register anyway, and we’ll send you the link 👉 Register now: https://lnkd.in/eHph2iv9
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September product updates! We shipped new features to make Suger faster, smarter, and more comprehensive across marketplaces and CRMs. Highlights include: 🔥 Refreshed Suger Console with revenue insights and quick-action tiles 🔥 New AWS Professional Services listing creation 🔥 Smarter co-sell collaboration in Salesforce 🔥 Streamlined offer management with new approval flows 🔥 Expanded HubSpot offer management across AWS & GCP 🔥 Platform-wide performance and scalability improvements ➡️ Full release: https://lnkd.in/g7HuVFr5
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🚫 Automated blasts don’t close Marketplace deals. ✅ Handcrafted, data-rich communications do. Next Tuesday, 10–11 AM PT, join Suger (Kyle Heisner) × CloudAtlas (Justin E. Murphy), featuring RiverMeadow - Workload Mobility Platform’s Tad Chance, for a live session on how to turn product details into seller-ready outreach and marketplace offers in one flow. You’ll learn how to: 🔹 Build a Cloud GTM “work surface” with AI-powered Live One-Pagers and seller notes (CloudAtlas) 🔹 Run quote-to-cash motions in cloud marketplaces with customer-ready offers (Suger) 🔹 See a real-world walkthrough with RiverMeadow: from intake → Live One-Pager → handcrafted outreach → offer execution 👉 Save your seat here: https://luma.com/id4gajfi #CloudMarketplace #CloudSales #Partnerships #GTM #PrivateOffers #SaaS
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🌟 We’re heading to Dreamforce 2025! Maddie Worden, Brandon Langlais, Stephen Pitek, and Tom Berchem will be on the ground in San Francisco connecting with partners, customers, and innovators across the ecosystem. If you’re curious about cloud marketplaces, GTM strategies, or just want to swap stories over coffee (or our happy hour with Crossbeam🍸), let’s make it happen. If you see us on the street or on the floor, stop us! #Dreamforce #CloudMarketplace #Partnerships #SaaS #GTM
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Suger reposted this
Cloudelligent, a leading Amazon Web Services (AWS) solutions provider, speeds AWS co-sell with Suger by slashing deal registration from 20–30 minutes to a few clicks — all while keeping HubSpot and ACE perfectly in sync and adding powerful pipeline visibility. ✅ Instant CPPO creation ✅ Tight HubSpot deal linking ✅ Streamlined referral and contact sync ✅ Real-time dashboard tracking “With Suger, we generate CPPOs in just a few clicks, track their status in reporting dashboards, and link them directly to HubSpot deals — saving our team significant time and effort.” — Zahra Parvaiz, Alliance Lead 📖 Read the full story → https://lnkd.in/ejFQgZ3S
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