pew. design bureau

💥 Klivvr by pew. design bureau As fintech matures, emotional intelligence becomes a differentiator. Klivvr’s brand refresh marks a strategic shift—from spending tool to financial wellness partner. Designed to feel more like self-care than stress, the new identity softens the fintech experience with warm tones, intuitive UX, and messaging rooted in emotional clarity. In a region where money talk is often stressful or opaque, Klivvr invites calm. It’s a sign that the future of finance isn’t just digital—it’s personal, culturally attuned, and emotionally aware. #NextInBranding #FintechDesign #FinancialWellness #HumanFirst #BrandEvolution #EmotionalUX

The weekend is nigh 🏰  And the game awards are but a few weeks away 🎮 I've been working on this for a few days and was so excited to post it here. It's not a trend report, or a toy-fication post, but I draw most of my inspirations and musings from my decades long love for video games and the industry. That said, let's breakdown some brand cues from a game I've been obsessing over and playing non-stop for the past weeks now; Kingdom Come: Deliverance II 🏰🎠✨ For those who are not familiar with the game; KCDII is an action role-playing game taking place in 15th century Medieval Europe. The game is a masterpiece, but as a designer I couldn’t help but notice the commitment to some design details that added to the game’s magnificence. 01. 😈 The devil is in the details (see what I did there?) → Less is more. But the way the team designed the “time-pass” UI and status bars is *Chef’s kiss* Simple & clear iconography, yet adorned in beautiful details & textures, yet visible while remaining relevant to the Medieval theme. 02. 👑 Committing to the bit → The way the inventory UI was designed is just GORGEOUS. It’s easy to play around in for the player, but taking the extra mile to make it look majestic, detailed, & beautifully on-theme shows the design team’s commitment to producing an immersive experience. 03. 🎠 Branding meets blasphemy → You can tell the design team had a little too much fun here. Even in video games sometimes designers can take the job too seriously, but this here proves that it doesn’t have to be the case! Every tavern in the game has its own unique logo, but this had to be my favorite one. 04. ⚜️ A different kind of nostalgia → The fast travel map design was one of the first times I noticed how beautifully designed the game was. Inspired by the old game boards giving it a very mechanical/nostalgic aesthetic. It just rubbed a certain itch in my brain that reminded me of the old PC games I used to play; Empire Earth, Age of Empires, and the likes. 05. 🌝 The other little things → The hares and the moons are a visual, but also a mechanical system, in the game that I was very impressed by. The hares show a player’s status in a battlefield & the moons show their reputation with the NPCs. A unified system that is iconic & still on-theme further showing the designers’ commitment to the overall Medieval feel of the world. 00. 🛡️ Bonus! The beautiful shield designs → Just one more thing that goes to show how something beautiful happens when the players can tell how invested the game developers were. These are just 3 of 166 unique shields the team put in — each meticulously painted & placed within the story. 𓃗 The big takeaway? KCDII is a fun & beautifully designed game but what took it to the next level was how the branding was committed to the world-building. If you’re new here; hello! 👋 I'm Nourhan, and I like to dissect and analyze brand and cultural moments, especially in relation to video games and toys.

Stop scrolling! ⚠️ 🖐 This is a vibe check 💅 And a new way to play with your audience just dropped! It's almost 2026, and your niche isn’t defined by demographics, it’s defined by brand vibes. ✨ 🤌 According to Tracksuit data, brands that were able to build narratives and create campaigns that put relatability and joy at the forefront were able to win their audience's hearts. And in the vibes economy we look at two brands who nailed it. → 🦢🎀 the breakout hack: Who put Andrew Tate & pimple patches in the same sentence? Oh right, TBH Skincare; masters of the unexpected. When Rachael Wilde (Tyers) launched TBH in 2020 she vowed to build a brand built for breakout babes, & she knew exactly who her audience were because she was a breakout babe herself. 🎀 Since its inception TBH had many viral moments but an important one to note was when The TBH team recreated a popular TikTok called “boots and a slicked back bun”, lo and behold Andrew Tate reposts the TikTok on Twitter (I refuse to call it X) “If you do not escape The Matrix women like this will be your boss.” TBH wasted no time and clapped back with a video which garnered them significant mass media attention; 6.3M+ views on TikTok, and 44M+ views on Twitter. The key to owning moments like these is to own the narrative and stay true to your brand values and messaging. And you score bigger if you make it joyful! → Swisse Wellness (part of H&H Group): The Inspired Unemployed x Swisse Wellness wasn’t on anyone’s wellness bingo card — but that’s exactly the point. Legacy brands don’t need legacy playbooks. Swisse gets it. They understood their audience don’t just want to buy products; they want something they can relate to, so Swisse sets its sight on democratizing wellness through good vibes. Enter their collab with The Inspired Unemployed. 🕶️ Their video campaigns were unfiltered, humorous, but also very relatable. This helped Swisse sell a "feeling" — breaking away from the polished norms of the wellness world, and was able to differentiate itself from competitors. So why does it matter when brands vibe with their audience? → 🎯 Differentiation alone might not score big. Brands tied to positive emotion see 14% stronger differentiation. → 🎯 Among those aware, Swisse scores +13% higher on trust than the category average, driven by its emotional & joyful brand messaging. → 🎯 TBH & Swisse were seen as trustworthy & were 2.5× more likely to be considered & more likely to be preferred when using EGC. The punchline? The strongest brands today don’t sell to markets. They resonate with micro-cultures. 😌 Vibes were virtually impossible to measure once upon a time, but a brand tracking tool like Tracksuit gets pretty darn close. Brands like TBH & Swisse are no stranger to bold campaigns, but they need always-on brand data to make audience, creative, messaging & channel decisions with confidence, and to prove they worked & are shifting the dial on perceptions that drive purchase intent.

What’s the lifespan of a bad idea? About 30 seconds — if you’re lucky. But a great idea? That’s a different story. In its first second, it sparks. By 60 seconds, it becomes insurmountable. When S60 Ventures approached us, they had a strong vision for a venture studio that needed an identity to propel its ambition – that’s where we came in! Every 60 seconds, 100 new startups are born. S60 is investing to bring the pace of this industry of world-changing ideas to Saudi. So yes, it's about time. *cue the music* Thank you Dipesh Savani & Ibraheem Alsaab for your trust, it was a true pleasure!