Philo

VAB is proud to welcome new member Philo! Philo is a modern streaming experience that combines live TV, premium, and free content, all in one place for the best value. Philo puts the audience first, showcases cutting-edge entertainment, and connects us through the stories we love most. In an overwhelming landscape where consumers are frustrated by traditional cable prices, lengthy contracts, and messy equipment, Philo dares to dream of a better way to TV. Learn more at https://lnkd.in/e3VAm48u

Reed Barker on How Philo Stands Out in a Crowded Streaming Landscape In this episode of The Advertising Forum, sponsored by Philo, Reed Barker, Head of Advertising at Philo, joins Jeremy Bloom 🌞 and AdTechGod ®️ to unpack how the company has carved a unique space in the ever-evolving streaming industry. He explains why nimbleness, smart partnerships, and a relentless focus on content keep Philo competitive in a saturated market. From embracing programmatic advertising to simplifying the viewer experience, Reed offers a candid look at what it takes to succeed in streaming today. - Philo targets audiences seeking affordable lifestyle and entertainment content. - FAST channels let users sample content without a subscription. - Independence and a proprietary tech stack give Philo its nimbleness. - Programmatic advertising has reshaped monetization strategies. - Listening to partners’ pain points drives better solutions. - Simplicity and speed remain the core of streaming success.

From Last-Click to Lasting Impact: Rethinking Performance Marketing in Streaming In our latest episode of The Advertising Forum (sponsored by Philo), Jason Fairchild, Co-founder & CEO of tvScientific, dives into how performance marketers are rethinking ROI as audiences shift to streaming. Key takeaways: - TV is no longer just a branding play. It can (and should be) measured like search & social. - Last-click attribution is toxic—marketers must adopt incrementality testing and transparent attribution analytics. - Streaming’s programmatic backbone makes it a rich environment for testing, optimizing, and blending brand + performance outcomes.

Signals, Suitability, and Streaming: Rob Norman’s Guide to Modern Ad Strategy In this episode sponsored by Philo, Rob Norman breaks down how streaming has officially graduated from disruptor status to the default home for modern advertising. He explains why advertisers need to stop clinging to linear-era assumptions and instead focus on signals, suitability, and smarter planning across streaming platforms. From the evolution of brand safety into brand suitability to the role of ACR data in decoding viewing behavior, Rob offers a sharp look at what it takes to win in a streaming-first world. -Streaming is the default, not the disruptor. -Audience signals and ACR data drive smarter media planning. -Brand suitability now matters more than brand safety.

User Experience First: The New Rules of Programmatic Streaming In this episode of The Advertising Forum (sponsored by Philo), Michael Laband of Magnite chats with us on how strategic partnerships, a strong tech stack, and a focus on user experience matter the most. He also addresses common misconceptions, showing how programmatic can drive both monetization and creativity. -Why partnerships matter more than features -How a strong tech stack powers CTV success -Why user experience should always come first -The truth about programmatic & creativity -Innovative formats like pause ads that are reshaping monetization Mike shows how agility, trust, and collaboration with publishers are driving a smarter, more creative future for streaming advertising.