PRESENTATIONLOAD

Ich habe über 300 Präsentationen analysiert. Das Ergebnis: 👇 Daraus ist das "Audience Canvas“ entstanden. Kommentiere „Canvas“ und ich sende es direkt zu. Ein Framework mit 8 einfachen, aber kraftvollen Feldern, die dir helfen, dein Publikum zu verstehen. Und das, bevor du auch nur eine Folie baust. Die 3 wirkungsvollsten Fragen daraus: 1️⃣ Wer sitzt wirklich vor dir und was bewegt sie? 2️⃣ Was erwarten sie von dir (und was nicht)? 3️⃣ Welche Botschaft verändert ihre Sicht auf dein Thema? Wir nutzen den Canvas inzwischen in jedem Pitch, jedem Training, jeder Unternehmenspräsentation. Willst du auch die Vorlage haben? 1. Like diesen Beitrag 2. Kommentiere „Canvas“ und ich sende es direkt zu P.S.: Stell sicher, dass wir vernetzt sind, damit ich es dir zusenden kann.

Design impresses. Storytelling sticks. Most people think great presentations are all about design. Truth is: it's the story that makes them memorable. Last week, we posted an infographic showing the three layers every effective presentation needs: 1. A core message 2. Storytelling 3. Design We thought it was self-explanatory. But the comments made one thing clear: Storytelling is where many get stuck. We’ve all seen them, 20-slide decks, beautifully animated, polished to perfection. But five minutes in, you’re already lost. No red thread. No emotion. Just facts, features, bullet points. Design gets attention. Storytelling creates impact. When every slide follows a core message, it creates clarity. When these messages are wrapped in a story, they create emotion and that’s what makes your message stick. Great stories don’t come from templates. They come from understanding: – What do you want to achieve? – Who’s in the room? – How do you want to be perceived? Design is the packaging. The story is the gift inside. 👉 What makes a great story to you? And honestly: where do you invest more time, your design or your narrative?

“Great presentations are won long before you step on stage.” 90% of the work happens below the surface. I used to think you could spot a good presentation by how confident someone looked on stage. Click the slides. Turn on the voice. Boom – pro. What I didn’t see: The long workdays. The endless mirror rehearsals. The PowerPoint meltdown sessions. What I know today: The real work is the part no one sees. ✅ Analyzing your audience ✅ Sharpening your core message ✅ Cutting content down from 30 to 10 minutes ✅ Nailing the timing ✅ Turning facts into a story And still, we only applaud the polar bear on top of the iceberg, never the dive it took to get there. If your next presentation truly lands, it won’t be because you looked relaxed on stage. It’ll be because you gave it everything behind the scenes. So here’s to the ones working below the surface. Where no one claps. But success is built. What’s the invisible part of your iceberg?

Warum die meisten Präsentationen verpuffen? Weil wir uns die Inhalte nicht behalten können. Die schlechte Nachricht: ↳ 80 % deiner Folien sind nach 24 Stunden vergessen. Die gute Nachricht: ↳ Du kannst das ändern. Was die Zahlen sagen: 10 % – Was wir lesen 20 % – Was wir hören 30 % – Was wir sehen 50 % – Was wir sehen & hören (z. B. gute Präsentation mit Story & Visuals) 70 % – Was wir selbst sagen & erklären (z. B. in Diskussionen oder beim eigenen Vortragen) 90 % – Was wir selbst tun & erleben (z. B. aktiv anwenden, üben, trainieren) ↳ Der Hebel für deine Präsentationen: Je interaktiver, visueller und aktiver du dein Publikum einbindest, desto mehr bleibt wirklich hängen. ↳ Takeaway: „Präsentationen sollen nicht nur informieren – sie sollen Erfahrungen schaffen.“

🧠 “𝘠𝘰𝘶𝘳 𝘉𝘳𝘢𝘪𝘯 𝘑𝘶𝘴𝘵 𝘓𝘰𝘨𝘨𝘦𝘥 𝘖𝘧𝘧.” The Silent Killer of Great Presentations 👉 Ever sat in a meeting, staring at a PowerPoint so overloaded your brain just… gave up? 𝗧𝗼𝗼 𝗺𝘂𝗰𝗵 𝘁𝗲𝘅𝘁. 𝗧𝗼𝗼 𝗺𝗮𝗻𝘆 𝗻𝘂𝗺𝗯𝗲𝗿𝘀. 𝗧𝗼𝗼 𝗹𝗶𝘁𝘁𝗹𝗲 𝗺𝗲𝗮𝗻𝗶𝗻𝗴. So, your brain quietly reaches for salvation... also known as: 𝘆𝗼𝘂𝗿 𝗽𝗵𝗼𝗻𝗲 Here’s the harsh truth: Your 𝘀𝗹𝗶𝗱𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿 of the show. 𝗬𝗼𝘂 𝗮𝗿𝗲. Yet too many treat their slides like a PDF handout on steroids. 💡 Want to avoid a snoozing audience? Follow these 3 golden rules for presentations that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬: 1️⃣ 𝗢𝗻𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗽𝗲𝗿 𝘀𝗹𝗶𝗱𝗲. If I need a PhD to find your point, we’ve got problems. 2️⃣ 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 𝗼𝘃𝗲𝗿 𝗯𝘂𝗹𝗹𝗲𝘁 𝗽𝗼𝗶𝗻𝘁𝘀. A picture’s worth a thousand yawns avoided. 3️⃣ 𝗦𝗹𝗶𝗱𝗲𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝗮𝗰𝗸𝘂𝗽 𝘀𝗶𝗻𝗴𝗲𝗿, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱. You deliver the real value — not Arial 10pt. Ask yourself: Are your slides a 𝘀𝘁𝗮𝗴𝗲 for your message — or just a 𝗱𝘂𝗺𝗽𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗻𝗱 for info? 🔥 Final thought: “If your slides do all the talking, your audience will stop listening.” — Tom Schweitzer Let’s make presentations worth staying awake for. Let’s make them 𝘶𝘯𝘴𝘤𝘳𝘰𝘭𝘭𝘢𝘣𝘭𝘦.

The Secret Formula Behind McKinsey-Style Slides 🡫🡫 Why your pitch fails – and how to fix it like a top consultant. McKinsey, BCG & Co. set the gold standard, but very few actually apply the principles properly. We’ve all seen presentations that lead to yawns instead of action. 😴 But did you know that consulting giants like McKinsey regularly build slides that move millions? These slides aren’t pieces of art – they’re tools. And you can start using these tools right now. The McKinsey Formula: 1. A headline isn’t just a title – it’s your entire message ➡️ No labels. Say what it’s really about. 2. No claim without proof ➡️ Every statement needs a clear data point. Period. 3. One message per slide ➡️ Less is truly more. 4. Simple charts > Fancy visuals ➡️ Clarity beats creativity. 5. Pyramid Principle ➡️ Start with the answer. Not with the warm-up. 6. Clear structure, clear flow ➡️ Reader guidance is your invisible superpower. 7. Icons & images: Your anti-boredom hack ➡️ Visuals break the monotony and guide the eye. 8. Kill the chart junk ➡️ If it doesn’t add value, remove it. Conclusion: You don’t have to be a consultant to communicate like one. But if you can think, write, and present like McKinsey, you’ll drive more impact, with fewer words. Tired of slides no one understands? Then: 📩 Save this 🔁 Share it 💬 And drop a comment. Want me to build you a free McKinsey-style slide? Comment below or shoot me 💬 Tom Schweitzer a DM. Credit: Eugene Cheng

Want your presentation to 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 stick? (Then this is exactly what you 𝘴𝘩𝘰𝘶𝘭𝘥𝘯’𝘵 do:) “Tell them what you’re going to tell them... Then tell them. Then tell them what you told them.” Sound familiar? Here’s the problem: that format is ancient. ⮡  Predictable. ⮡  Boring. ⮡  Today’s audiences don’t want lectures. They crave connection. Realness. Something they can 𝘧𝘦𝘦𝘭. So what now? Stop treating your message like a checklist. Storytelling ⤑ Wrap it in a narrative. Let it unfold step by step. Like a punchline that hits at just the right moment. Presentations aren’t lectures anymore. ⮡  They’re experiences. ⮡  Conversations. ⮡  Human moments. The best presentations? ⤑ They don’t follow a rigid plan. They follow 𝘧𝘦𝘦𝘭𝘪𝘯𝘨. And a strong story arc. 📗 P.S. Need ideas for storytelling in your presentations? ⤑ Grab my 44 free storytelling frameworks here and get started: https://lnkd.in/dVxKZc3G Helpful? Feel free to share ♻️

Stories stick. (And that’s backed by science) Studies show: 𝟲𝟯% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 remember information better when it’s told as a story. With plain facts? Only 𝟱%. So what does this mean for you? If you want your presentation to actually 𝘴𝘵𝘪𝘤𝘬 - turn it into a story. ⤑ Use emotion ⤑ Create tension ⤑ Show a transformation Not sure where to start? I’ve collected 𝟰𝟰 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 that work for presentations, marketing & business. Link is in the comments 👇 P.S. What kind of story sticks with you more, personal experiences or a wall of numbers?

Ever found an Easter egg in a presentation? (Not the chocolate kind... the hidden gem kind.) Most slides are dull. Most talks are predictable. But then you drop in that 𝘰𝘯𝘦 𝘴𝘭𝘪𝘥𝘦 they didn’t expect. ⤑ A cheeky meme. ⤑ A subtle joke. ⤑ A surprising stat. ⤑ A reference only insiders get. Suddenly, everyone’s paying attention. They lean in. They smile. They remember. That’s the power of a well-placed Easter egg. It turns a 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥 presentation into a 𝘴𝘵𝘢𝘯𝘥𝘰𝘶𝘵 experience. Next time you're building slides… Try hiding a little magic. Your audience will love you for it. P.S. What’s the best Easter egg you’ve ever seen in a presentation? ♻️ Repost this for your network if you’ve ever dropped one in.

💡 Bad presentations will ruin good ideas. (It’s not your idea that’s the problem)... It’s how you present it. I’ve seen this play out more times than I can count: → Consultants lose their audience by slide 4. → Great ideas vanish behind boring decks. → Founders lose investor interest in the first 3 minutes. Here’s the uncomfortable truth: Most people never learn how to 𝙘𝙧𝙚𝙖𝙩𝙚 𝙥𝙚𝙧𝙨𝙪𝙖𝙨𝙞𝙫𝙚 presentations. They only learn how to compile information. But information alone? Isn’t enough. If your talk doesn’t 𝙝𝙤𝙤𝙠 them... Your audience checks out by slide 4. Want to fix that? Here are our 5 tips: 1. Open with a hook — not your logo. 2. Close with a clear call to action. 3. One core message per slide. Not five. 4. Pause more. It works wonders. 5. Practice like it’s a TED Talk. P.S. What’s the worst presentation fail you’ve ever seen? If this helped, feel free to repost ♻️