Project Worldwide

ICYMI, Hasbro recently teased that it would begin developing its own video games starting next year for the first time ever. We had to ask John Higgins, CEO of our gaming and fan culture agency OS Studios, for his quick take. Read more from Ryan Joe in ADWEEK: https://lnkd.in/gJsh-Wsz

The Halo Board at the L.A. Clippers’ Intuit Dome, designed by Spinifex Group, is, in some ways, a constantly evolving study of fan engagement. The Sports Business Journal uncovers one of the many ways the Clippers are using the Halo Board to their advantage. This time, they invited 200 of their most boisterous fans to see the Clippers take on the Nuggets during the NBA playoffs. Learn about the art and science behind the Halo Board at the link below.

We’re thrilled to announce the full acquisition of global creative and production company NOMOBO, marking an exciting new chapter for Project Worldwide. The move unites two award-winning agencies — NOMOBO and OS Studios — under the Project umbrella to form a unified powerhouse: combining world-class creativity, broadcast expertise, and production excellence to deliver at scale for clients worldwide. This transition comes at an exciting time as we look to expand our live production facilities across Europe and the US. It also marks the next stage in our partnership as we've held a minority stake in NOMOBO alongside [tag] GPJ since 2021, enabling GPJ to expand its approach by integrating high-quality production with experience design. We want to thank and congratulate John Higgins who is stepping into the newly appointed role of Group CEO to oversee these two joint agencies. NOMOBO founders Robert Buisman and Constantijn van Duren will continue to lead NOMOBO’s day-to-day operations. Together, this team is redefining how brands connect with audiences. Learn more: bit.ly/4ozknCW

Spinifex Group and Motive: A Project WorldWide Agency continue to do awesome work with the LA Clippers. Check out what Spinifex built for the Clippers when they approached the media production agency to create a next-generation arena. After months of collaboration and innovation, the iconic Halo Board (5x the size of the average NBA Scoreboard) unveiled a new chapter for today’s modern stadium. The double sided wraparound LED display spanning nearly an acre redefines the live sports space, pulling the audience closer to the action. With more than 233 million pixels and real-time, data-driven storytelling, it turns every game into a unique fan experience. Major props to the small but mighty Spinifex team, who leads the industry in building immersive media and entertainment experiences. 🔥 Thanks to the Sports Business Journal for highlighting this incredible project!

Giving you one final peek at the “It’s Her Shot” pop up experience — this time behind the curtain from the Motive: A Project WorldWide Agency pros that bring it all together. Our agencies at the Project network are only as strong as the creative, collaborative minds powering them. And the same can be said on the basketball court. A few Motive employees reflect back on the energy and motivation captured by this special event. We couldn’t have said it better ourselves. Thanks to our agencies and client partners that help us reach new heights, together! 🏀❤️ itshershot.com/ #ItsHerShot #client

Fun throwback from last month: our team at Motive: A Project WorldWide Agency partnered with DICK'S Sporting Goods and Nike to bring the fifth year of "It’s Her Shot" to life — a full day of basketball, connection, and inspiration designed just for girls. We hit the courts in Brooklyn to capture every moment. From the energy of the drills, to the branded merch, to those unbeatable Manhattan skyline views. The result? A celebration of community, sport, and the power of play. Watch our recap video and see how "It’s Her Shot" continues to empower girls and young women to reach their potential, both on and off the court. itshershot.com/ #ItsHerShot #client

Today we welcome design and creative agency CRESCI'S into the Project alliance following George P Johnson Experience Marketing's acquisition as it expands its footprint in Miami. Cresci’s is known for its bold visual identities and storytelling for leading B2B technology brands, building a reputation for pushing creative boundaries through design, motion graphics, and spatial storytelling. The partnership couldn’t come at a better time, as demand for large-scale activations and design-forward events continues to build. Cresci’s Founder Juan Crescimone will join GPJ’s creative team as Executive Creative Director, continuing the next step in the company’s mission. We’re excited to have you with us at Project! 💫 Learn more about the acquisition here: bit.ly/3IpBUOl

One year later, Project CEO Chris Meyer and Project Managing Director Lionel Curt sit down with Stratégies to reflect on the growth and opportunities that come with an integrated cross-Atlantic partnership. With work spanning several industries to seemingly endless team capabilities, learn how (and why) Project brought mnstr into the alliance and what’s coming next. 🤝 Read more: bit.ly/3JYAtHi

OS STUDIOS EXPANDS INTO SPORTS WITH INDUSTRY VETERAN OS Studios is making a bold move into the world of sports, and we're bringing in a powerhouse to lead the charge. We are thrilled to announce that Sharon Fuller has joined the team to spearhead our expansion into the sports industry. As a former senior executive at major organizations like the NBA, Red Bull, and BBC Sport, Sharon brings decades of experience in creating global content strategies and growing audiences for some of the biggest names in sports, including the Olympics, F1, and basketball. She'll be working alongside a senior team of sports industry disrupters, Paul Guest and Oliver Gilpin. Together, they will form the core of our new sports practice. With a focus on developing a fully connected sports ecosystem, this isn't just about better broadcasts. It's about connecting live events, digital platforms, and social communities to create truly immersive fan experiences. This includes everything from creating pre- and post-game content loops that keep fans engaged 24/7 to developing creator-driven experiences and next-generation fan engagement strategies. The team will also work directly with rights holders to create entirely new intellectual property (IP) that resonates with modern sports fans. John Higgins - "Sharon brings unmatched expertise in building global sports audiences and creating content that resonates with fans at every touchpoint. Her vision aligns perfectly with our mission to redefine the future of sports content, connecting fans, creators, and communities around the live moment -the magic that can’t be replicated." A true innovator, Sharon co-created the UK's most downloaded participation app, Couch to 5k, and was instrumental in doubling the NBA's social media reach across Europe, the Middle East, and Africa (EME). Her work also includes pioneering live-over-IP broadcasting at the BBC, demonstrating her knack for blending technology with compelling content. She's also a passionate advocate for women in sports and actively mentors the next generation of female executives. We're incredibly excited to bring our expertise from the gaming and esports world to traditional sports and entertainment. As part of the Project Worldwide network, Sharon, Paul and Ollie are ready to help sports entities build lasting cultural impact and turn fans into thriving communities. #SportsBiz #SportsIndustry #SportsTech #FanEngagement #Innovation #SportsMarketing #sportsbusiness