Quid

I think we can all agree that part of what makes it frustrating to use LLMs for deep research is the fact that it's incredibly time consuming to try and validate the underlying data that resulted in the insights, even when results are cited. We've solved for that with Quid via Ask Q, so you can not only trust our insights, but also understand the relationships between the narratives we uncover because we all know that #ContextIsKing... ...and of course, I'm illustrating it through the FIFA #WorldCup ⚽ 🏆 and identifying potential risks from online discussions and coverage in the last 24 hours. What's really interesting about the output was how Ask Q's summary highlighted (which you can see in the second image I attached): "conversation includes friction points: multiple red cards and officiating debates, commercialization critiques (hydration breaks/ads), and reputational pressure on FIFA/hosts. Marketing should capitalize on high-energy event language and local match momentum, while maintaining rapid-response capability for officiating and commercialization controversies and foregrounding inclusive, sustainable merch messaging." Naturally, I wanted to drill down into it further, and with Ask Q, I can do that by simply asking it to generate a network visualization, so I can see not only the representative posts and articles, but also how the narratives overlap. In the network visualizations, you can see that the narratives around fans questioning the quality of the tournament crosses over with narratives about referee decisions, inclusivity and venue choices, while discussions about #advertising during hydration breaks crossover primarily with match narratives. So while there are two potential risks identified in the broader conversation, not only are you able to validate the volume of the discussion, but also the different contexts that the risks present themselves. What's honestly crazy was that I was able to now do this in roughly 10 minutes, when in the past, it would admittedly take significantly longer to do, which means, I'd have more time to go even deeper into the analysis and package together more comprehensive insights if I needed to. What are your thoughts on this analysis, and do these align with the discussions and coverage you're seeing online? #GetSmartFast #BrandHealth #RiskManagement #ConsumerAndMarketIntelligence

Saw that there was quite a bit of chatter around the trailer for The Social Reckoning (which if you're not familiar, is intended to be a companion piece to The Social Network (2010)), and thought it would be interesting to dive into a post by DiscussingFilm driving engagement around Sony Pictures Entertainment upcoming release using Quid's Viral Tweet #AIAgent, which is an incredibly useful workflow for #Media and #Entertainment brands that want to #GetSmartFast about discussions and narratives about their new and upcoming releases: You can view the interactive brief here: https://lnkd.in/gdZmcbYx. When I used #AskQ for actionable insights from this brief, here's how it responded when I asked it "If I were Sony Pictures, what are some of the key points I should be aware of from this report?": 🔥 Attention is high, but the conversation is split. The trailer is getting strong reach and engagement, but reactions are polarized rather than uniformly excited 🎭 Jeremy Strong is the clearest positive hook. His Zuckerberg voice is the most repeatable, meme-friendly part of the conversation and the main driver of positive buzz 🏆 Casting is helping create awards chatter. Discussion around Mikey Madison and Jeremy Allen White is broadening the film's appeal beyond the trailer itself ⏱️ The strongest defense of the project is that it feels timely. A lot of people see this as a logical continuation because the most consequential Facebook story happened after the first film, especially around whistleblowers and accountability ❓ The biggest risk is skepticism about necessity. A persistent negative frame says the sequel doesn't have the original's creative DNA, especially without David Fincher, Jesse Eisenberg, and the Reznor/Ross score 📢 Negativity is louder by reach. The critical posts are not just present; they're often more viral, which means the "why does this exist?" question may shape perception unless Sony frames the film carefully Bottom Line: 🗣️ Lean into the performances 📖 Frame the film as a necessary next chapter, not just a sequel 💬 Expect debate, but treat that debate as evidence of interest I forgot to mention that these insights only took a few minutes before they were ready in my inbox to review and interrogate. We truly live in a magical time! 🧙 #GetSmartFast #ConsumerAndMarketIntelligence #Trends

This might get me in trouble with our product and engineering teams (which seems to be something I'm routinely worried about 😬 ), but Quid's got some exciting stuff brewing with our #AIAgents, specifically around video trends across social channels. Since the National Basketball Association (NBA) Finals between the New York Knicks and San Antonio Spurs is in full swing, I figured I'd give our Popular Videos QAgent a spin and share the agent's insights into what's driving engagement in this season's championship decider. What it was able to find and validate was that the #NBAFinals conversation is a completely different experience depending on where you look, and it was interesting to see how accounts like the NBA, Bleacher Report, TNT Sports U.S., NBC News, and Prime Video & Amazon MGM Studios approach the same event from different angles. 🏀 The biggest engagement often comes from player stories, emotional reactions, and legacy conversations. 📱 Each platform has its own playbook. TikTok thrives on quick reactions, YouTube leans into deeper analysis, Instagram rewards visual storytelling, and X becomes the live group chat for fans. 🔥 One game can generate dozens of different narratives depending on who's posting it and where the conversation is happening...so folks will likely want to run briefs like these daily to understand how conversations are shifting (which Quid also has the ability to do 😊) For marketers, media companies, and sports organizations, this is where things get interesting. What this brief uncovered is why it's so important to understand what signals resonate with a given audience and the channel they're consuming the media on. It's basically a recipe for driving successful engagement, whether it's the NBA 2K broadcast style, or the different elements of the audio (including the music and sounds of the game) which I'm honestly still pretty amazed by. Take a look at the screenshots from the brief (I'm not allowed to share direct links yet, so this was my loophole), and let me know what you think of our Q Agent analysis. #NBAFinals #SportsMarketing #SocialMediaAnalytics #ConsumerInsights #AI #MarketIntelligence #GetSmartFast

Arsenal Football Club had 24% possession. One shot on target. Paris Saint-Germain won on penalties. But the more interesting story at the #UCL Final 2026 wasn't on the pitch; it was in the sponsor roster. I ran a Quid Theme Discovery on the conversation around the final + #sponsorships, and built a brand narrative intelligence report from it. Three things stood out: → Sponsor activations made up roughly 40% of all conversation volume. PepsiCo (Kick Off Show with #TheKillers + #Beckham), The HEINEKEN Company (#FanStations across #Nigeria, #Vietnam, #SouthAfrica), and #OPPO (AI camera showcase) all over-indexed on share of voice. → The category is restructuring. #UCL sponsorship revenue grew from $606M (23/24) to $781M (24/25). bet365 entered as the first-ever official betting sponsor. #OPPO got downgraded from top-tier to second-tier partner. → The fan backlash was structural, not just emotional. UK paywall (first time since 1992), 6pm daylight kickoff, pre-match entertainment perceived as 'not football' — these aren't one-off complaints. They signal where the league-vs-fan tension will sit at the 2027 rights renewal. Full 6-page report attached 👇 #SponsorshipMarketing #UCLFinal #BrandIntelligence #DataDriven #SportsBusiness #Quid

Saw the news about the Caesars Entertainment acquisition, and had to dig a little deeper into the narratives impacting their brand that could be helpful for the folks at Fertitta Entertainment: Using Quid's MCP capabilities, I was able to quickly analyze... 4.2M+ conversations. 12.8B impressions. 6 dominant narratives. ...to put together this Caesars Entertainment analysis that shows what happens when brands move beyond tracking mentions and start understanding narratives. 🎰 Sports betting expansion driving explosive growth 🏨 Luxury hospitality investments boosting positive sentiment 🎤 Entertainment partnerships expanding cultural relevance ⚠️ Loyalty program backlash creating hidden reputation risk 📱 AI and digital transformation reshaping customer expectations Instead of static dashboards and endless manual digging, MCP-powered AI agents can continuously monitor narrative shifts, surface emerging risks, connect signals across channels, and recommend next actions in real time. From Reddit spikes to executive reputation risks to competitive pressure from MGM Resorts International and DraftKings Inc., brands need more than listening. They need context, speed, and coordinated intelligence. The companies winning in 2026 will understand narrative momentum before their competitors do. Want to see what your brand’s narrative map looks like? Let’s talk. 👀 #NarrativeIntelligence #AI #ConsumerIntelligence #BrandStrategy #SocialListening #MarketIntelligence #GenAI #MCP #Quid #CompetitiveIntelligence #BrandMonitoring #MarketingAnalytics #GetSmartFast