Retention.com

Ok, this is BONKERS! We will DOUBLE paid subscriber growth for the New York Times… NY Times added 460,000 paid subscribers in Q3. Which is 153,333 per month and makes it their biggest increase since 2022. Sounds impressive but… The NY Times website gets 25 million net new unique visitors every single month in the US alone. Retention.com identifies the very highest 10% of currently anonymous site visitors = 2.5 million. After engaging with the 2.5M, lets imagine in the worst case scenario 1% convert to paid. (Our clients are seeing MUCH higher returns) 1% of 2.5M = 250,000 Even being stupidly conservative we would almost double their current monthly collection of what is their biggest month for 3+ years…. We are already doing this for some of the US biggest publishers. If anyone has an in at the NY Times and wants to let them know we do this for just a few cents per engaged subscriber I will pay you a handsome referral fee 👀

We closed $50M in revenue at Retention.com without a sales process. Yes, we have structured demos. Yes, we have follow-up scripts. Yes, we have standard agreements and a CRM. But not a consistent framework for what we consider sales excellence. It’s kind of mind-boggling if you think about it. That changes now. Here’s how we closed $50M: A great product (and a rock-solid demo + pitch) Hard-working, scrappy salespeople Strong product and competitor talk tracks A solid tech stack (Salesforce, Gong, Chili Piper, RB2B, Amplemarket etc.) And a lot of live coaching and training from me - jumping on calls, guiding talk tracks, helping close deals But I’ve missed the mark on one important thing. Documenting an actual sales process on paper! So, we’re now implementing our Sales Excellence Checklist. The first step toward building a best-in-class sales organization. This isn’t a playbook per se. It’s a framework for what great looks like at every stage of the sales journey. Every AE will have this laminated on their desk.  What’s on the checklist: Intro Checklist Discovery Checklist Demo Checklist Commercial Checklist Legal Checklist Prep & Follow-up Checklist Troubleshooting Checklist Best Practices Checklist Expectations at every stage of the process are defined. Pre-call. During the demo. Post-call. Every. Single. Step. It’s honestly wild that we’ve closed this much revenue without having excellence defined. This is going to be a massive unlock for us. And the best part? The AEs LOVE IT. $50M closed/won without a formal process got us here. A culture of excellence will take us to a whole new level.

Retention.com & RB2B grew 1.2% in Sep ‘25 to $25.6m ARR. RB2B grew 5.6% to $6.3m ARR and Retention shrank 0.7% to $19.5m ARR. Here’s the good, bad, and ugly that happened last month: GOOD: - RB2B hit $6m ARR on Sep 3, WHOOP! - RB2B did not blow up when all 3 FTE went off the grid for a week and AI ran everything - We had a GREAT in-person AI hackathon with both teams in NYC - We are working on re-inventing R!.com in a way that I am incredibly excited about, led by Phil Roselli - We about to drop a Person-Level Identity API - provide an IP/useragent and get back an email/biz email/biz profile BAD: - Unfortunately our core R! business is still stuck (but we’re working on that as we speak) - I am deathly afraid of reinventing RB2B, even though it is totally obvious what needs to be done - because there is something magical about the current simplicity of it … so we keep putting it off - Only generated $799k of cash this month (6mo rolling average was $1.1m last month) UGLY: - Maybe I’m looking through rose colored glasses but I see no ugly. ——— I stopped posting about Retention.com for a while because I thought it was distracting from the focus of RB2B and its top-of-funnel. Apparently some of our prospects on that side of the business now think that company is only at $6m and has a team of 3… And people on the B2B side don’t realize that I have another business, or that the combined scale is in the mid-20’s ARR. So there you go. Full business update. ——— I haven’t been as excited about our business as I am now for a long long time. RB2B is exciting because we’re showing you how far you can get in 2025 with a combination of a Founder-Led Freemium GTM, entirely AI customer interaction, and a tiny core team. (We’re shooting for $7m ARR by year-end and $10m ARR year-end 2026, with 3 FTE!) Retention is exciting because if this product reinvention works, we’re incredibly well positioned to experience another S-curve of growth in the Shopify ecosystem. TBD there … but we’re seeing very encouraging signs. ——— I was speaking to a founder friend this morning about how when you’re really excited about your business, everything else in your life is so much better. It’s an energetic tailwind. The same is true for the other way … When things suck (and they have for us, many times)…. It’s a cloak of anxiety that’s impossible to get out from under. But man… What a gift - to have something so interesting and dynamic to work on every day. And with such talented people. Entrepreneurship is truly the greatest, most interesting game in the world. The sad thing is that some day the music will just stop. For me, for my biz, for you, for all of us. At that point, I’m only have one regret… That I couldn’t just do it all over again. So I’ll just keep building.

Who's joining me!? Can the Americans handle losing to a European twice in as many months.. (Too soon for a Ryder Cup chirp?!) October 23rd. 2 spots left on my tee time... don't miss the chance to watch me chop it round the world famous TPC Scottsdale 🏌 Send me a DM if you're interested... CC Walker Stroud Shivangi Vyas Kyle Standaert

What happens when a dozen high-growth DTC experts take over one of the most iconic golf courses in the country... You get smarter between swings. You swap scaling secrets between tee boxes. And the kind of conversations that usually cost $10K masterminds? They happen naturally, while you’re lining up a birdie. This is DTC Drive & Dine at TPC Scottsdale — and it’s become the favorite stop in every city we’ve hosted it. We kicked off this series earlier this year with a simple idea: - Curate the right people. - Pair it with the right setting. - And make the room so valuable, you forget it’s a “networking” event. This is the 5th edition and we're going big. We’ve seen deals spark mid-round. Brands partner before the back nine. And friendships form over final putts. No panels. No fluff. Just operators who get it. Scottsdale is next. 📍 October 23rd ⛳ Tee times: TBD 🍽️ Late lunch + drinks at DraftKings Sportsbook It’s invite-only — because the mix is the magic. Get on the list here and DM me if you're interested. Can't guarantee spots for all. Event link below: https://lnkd.in/gsJ87kvA

This Black Friday Will Be the Peak of Human Website Traffic. Forever. When Diana Ross told me over 6 months ago she thinks due to AI / bots taking over the buying process, sites will never have more human traffic than this upcoming Black Friday, I was intrigued but not convinced. This week however Shopify all but confirmed that to be the case. 780M individuals used ChatGPT in September 2025, all of which will soon have the ability to check out from their buying process via Shopify and Etsy, without ever visiting a stores website.... Clearly, this is just the start. Forbes says “AI is draining your traffic by between 15% and 64%. Additionally 60% of searches are satisfied by AI summaries, meaning no clicks through to websites” E-com brands, publishers, SaaS businesses it doesn’t matter, you have to be focused on growing and owning your audience. Time is running out.

+78,138 potential customers on the list. 24.8x ROI. Or one year with Retention.com 🔍📩 ⠀ With Black Friday / Cyber Monday around the corner, doubling down on qualitative email list growth isn’t optional, it’s kinda survival. ⠀ For US-based ecommerce brands with 50k+ monthly traffic, Retention.com is a no-brainer for that. Especially, if you’d also love to: ⠀ ⚡ Capture anonymous visitors ⚡ Turn traffic you’re already paying for into buyers ⚡ Maximize every send reach when things get most competitive ⠀ We've been using Retention.com for one of our Omnisend clients from hobby appliances industry to accelerate their list growth & email marketing results, and the numbers in one year speak for themselves: ⠀ ✅ +78,138 (!) potential customers added to the list ✅ 24.8x ROI ⠀ And here’s the kicker: this was even without the Reclaim (their extra feature to identify more abandoners), which isn’t currently supported on Omnisend. ⠀ Huge thanks to the Retention.com team (shoutout Kyle Standaert, David Cimaglia & Ashai Londhe) for always seamless support of our clients 🙌 ⠀ 👉 If you need help preparing your BFCM email + SMS strategy (or want to see if Retention.com fits your stack), DM me & let’s talk! ⠀ #emailmarketing #retention #marketingautomation #ecommerce #dtc #bfcm #shopify

Thrilled to announce that Retention.com made the Inc 5000 list. With 411% growth in the past 3 years, we were listed as the #1046 fastest growing company in the country. And we did it without raising $1 of VC money. Huge shout out to the team - Tate Blahnik, Diana Ross, Anne Vickman, Michael Cottenden, and Keleigh Spinner. Let's continue this momentum and keep pushing boundaries. The best is yet to come! P.S. We're hiring two Account Executives. Want to work with us? DM Diana why you'd be a good fit