Red Points

We’ve seen too many great brands fall into the same traps when evaluating brand protection solutions. That’s why our Solutions Consulting Director, Adam Leger, is launching a short series on the 5 most common mistakes companies make when choosing a vendor. Let’s start with one that might surprise you: Mistake #1: Believing AI alone will solve the problem. AI is essential, but it’s not the whole answer. Counterfeiting evolves fast. Platforms update policies overnight. New threats pop up where you least expect them. AI without human expertise often leads to: More false positives Heavier manual review Missed threats slipping through the cracks The strongest protection comes from AI + human know-how working in sync. This is just the first in the series. Follow us to explore the rest and make smarter, more informed decisions when protecting your brand. Full vendor checklist in the comments 👇 #brandprotection #counterfeiting #ecommerce #IPenforcement #AI

Missing orders. Customers confused and frustrated. Fake websites multiplying overnight. A support team working around the clock right before Black Friday. That was Cotopaxi in 2021. Shoppers believed they had purchased from the brand, but their orders were never real. They had been scammed, and Cotopaxi had to deal with the fallout: disappointed customers, rising support tickets, and a threat to brand trust. The team did everything they could internally: registering domains, creating response playbooks, assigning responsibilities… but the problem was scaling faster than their defenses. So they brought in Red Points. And by the next Black Friday, they weren’t reacting, they were ready. With our technology, Cotopaxi could spot fake sites before they reached shoppers, thanks to image recognition, proactive keyword detection, and unlimited takedowns included in one fee. Hear their story from Cotopaxi’s Co-Founder & CFO, Stephan Jacob 👇

There’s a new player driving counterfeit sales online, and almost nobody is talking about it. They’re called reselling mentors: influencers who teach people how to source knock-offs, avoid detection, and resell them for profit. With vendor lists, “how-to” spreadsheets, and unboxing videos, they make counterfeiting look easy, low-risk, and normal. This trend is accelerating piracy and helping counterfeit networks scale faster than ever. To shed light on this, our anti-piracy expert Carlos Civicos Zarzoso has published a full breakdown of who these mentors are, how they operate, and why brands should pay attention. 👉Link to full article in the comments!

Yesterday, our CEO, Laura Urquizu took part in a panel at VDS to discuss innovation and cybersecurity alongside Martin Paas, Head of SOC at Telia Estonia. We couldn't be prouder to announce that she was also honoured with the Professionalism Award by the EVAP Association, a well-deserved recognition of her vision and impact. Laura’s leadership pushes us to innovate boldly, break boundaries, and move forward with purpose. 🚀

Holiday season = peak opportunity for brands and counterfeiters alike. That’s why Cotopaxi and Red Points partnered to build a proactive strategy ahead of Black Friday, scaling keyword coverage from 67 to 1,700+ and reaching 4,500+ monthly enforcements with a 99% success rate. The outcome: 1. Fraud stopped earlier 2. Customer trust protected 3. Holiday sales secured This is what preparation looks like. This is what partnership delivers. 🎥 Hear directly from Cotopaxi’s Founder & CGO, Stephan Jacobs, on how they stay ahead of holiday-season threats.

Yesterday, our CEO, Laura Urquizu, took the stage at the Forbes Women of Influence Summit 2025, where global leaders came together to share how innovation and purpose-driven leadership are transforming today’s organizations. Alongside voices from Michelin, SACYR, and Clínicas Barber, Laura shared her thoughts on how women are building stronger, more innovative, and more sustainable companies, and redefining what leadership looks like on a global level. Thank you to #ForbesSummit2025Women for creating a platform that elevates progress and possibility.

Why do some brands win name disputes while others don’t? It usually comes down to intent. In the Lamborghini vs. Lambo.com case, there was no real use, no genuine connection to the name, and later a $75M domain price built on someone else’s reputation. The court saw the pattern and called it bad-faith registration. We’re seeing the same theme elsewhere. The USPTO recently canceled 52,000+ fraudulent trademark filings for the very same reason: no real business, no real identity, just attempts to gain leverage. If your brand carries value, others will eventually try to borrow it. ✅ Claim the names tied to your identity ✅ Monitor the ones you don’t own yet ✅ Act early, before a dispute exists