redpepper

Ergonomic terror chairs. Fruit head origin-stories. Horrifying email faux pas. Brands really went all-in spooky season this year, featuring everything from long-form horror films to panic-inducing partnerships. Our Director of Production, Matt Weber, shares 6 Halloween campaigns with killer creativity: https://lnkd.in/ekbCQp6G

We're honored to see this work in the wild. Huge congratulations to the Special Olympics Tennessee team for all their heart & hard work to make this happen. The Games are coming to Nashville, y'all!

CreateAthon 2025: that’s a wrap ⚡️ 24+ hours of purpose-driven creativity, mid-afternoon breakthroughs (and brain breaks), and final presentations that made our cheeks hurt from smiling. Stay tuned to see what our teams dreamed up for SWY, BA, and CRC.

To round out our look back at last year’s CreateAthon, here’s a peek at what we created for Community Resource Center—a nonprofit providing hygiene products to those in need to create a healthier, more dignified community for everyone. CRC was looking for new ways to tell their story, rally donors, and connect with the community. The rp team refreshed their brand identity, reimagined their pitch and print materials, and built cohesive email, social, and web templates to bring it all to life.

Next stop on our trip down CreateAthon 2024 Lane: Nurses For Newborns—an organization providing in-home nursing care to support at-risk babies and families when it matters most. Nurses for Newborns was looking to boost community awareness, equip referral partners, and build a stronger donor pathway. So in just 24 hours, we produced a storytelling video, refreshed their brand messaging, designed new digital and print collateral, updated photography, and created a Donor Community Campaign. Stick around to see the work we created for Community Resource Center as we gear up for this year’s CreateAthon on Thursday and Friday. Brand Storytelling Video: https://lnkd.in/gq5435tW

We’re one week out from CreateAthon, so we’re taking a quick look back at the work we created last year. Meet Doors of Hope—an organization empowering women to break cycles of addiction, homelessness, and incarceration through education and support. In just 24 hours, we evolved their brand identity, updated their website, produced two storytelling videos, built out content and collateral, and even created an AI-generated podcast. Stay tuned to take a look at what we brought to life for Nurses for Newborns and Community Resource Center. Brand Storytelling Video: https://lnkd.in/gCWWPbQ7

For more than a year, I have worked alongside our clinical teams in Duke Heart and Duke Orthopaedics on Ready When You Are which highlights that Duke Health specialists in orthopaedics, heart, and cancer are available for appointments within 48 hours. Whether it’s a small issue or a complicated one, these teams have worked diligently to ensure that patients can be seen quickly. I am so proud to work alongside nationally recognized clinical experts in their fields to help patients get to the care they need. We are proud to help share this message in our new Ready When You Are advertisements for Orthopaedics (https://lnkd.in/eq7D_3b7), Heart (https://lnkd.in/emTwHvaU), and Specialty Access (https://lnkd.in/edVPZRhe). More people to thank than I can tag, but want to call out Katie Norcross, Tucker Petty, Krista Loewen, Ashleigh Bunn, Séamus O'Reilly, Jack Maples, and the great team at redpepper who helped bring this to life!

On set with Pedigree for a lifestyle content shoot to refresh their digital ecosystem 📸🐾 Peep the paws, packaging, and pops of that iconic Pedigree yellow. Looking for a content update or evolution? rp studios is on it: https://lnkd.in/gbAETHib

We’re thrilled to partner with Duke Health to share their new commitment to offering heart, ortho, and cancer appointments within 48 hours—helping patients get the expert care they need, faster. Watch how it all came together: Heart Care: https://lnkd.in/g7788TXS Ortho Care: https://lnkd.in/gfi4TkF3 Specialty Services: https://lnkd.in/gkA_gJ6Y

🥁Without further ado, we are thrilled to announce our CreateAthon 2025 nonprofit partners: Cumberland River Compact, Small World Yoga & Buchanan Arts. On October 23–24, our team will embark on 24+ hours of purpose-driven creativity to help these amazing organizations amplify their impact. Tap through to learn about their missions, and stay tuned as we share all the midday magic and after-hours oddities that make CreateAthon come alive.