📢 We are pleased to announce Reseda Group’s purchase of Tandem, the groundbreaking shared-finance app for couples! Tandem is not only a perfect addition to our growing family of companies and fintech solutions, but it also marks a milestone in our journey with MSU Federal Credit Union to create an end-to-end family banking ecosystem — one that helps credit union members graduate from individual accounts to joint accounts and delivers the tools that support dependent and multi-generational households. Read more about this dynamic partnership ➡️ https://brnw.ch/21wXqfJ
Reseda Group
Financial Services
East Lansing, Michigan 2,158 followers
RESEDA SUMMIT: Connect One-on-One with Fintech Innovators • Secure a Strategic Edge • Connect with Industry Experts
About us
Reseda Group is a wholly-owned credit union service organization of MSU Federal Credit Union (MSUFCU), focused on the way people interact with their finances and how financial institutions engage with their consumers. By leveraging innovative products developed in-house and through its partnership ecosystem, Reseda Group is making financial technology and engagement solutions more accessible and approachable to the industry.
- Website
-
http://www.resedagroup.com
External link for Reseda Group
- Industry
- Financial Services
- Company size
- 51-200 employees
- Headquarters
- East Lansing, Michigan
- Type
- Privately Held
- Founded
- 2021
Locations
-
Primary
Get directions
3777 West Rd
East Lansing, Michigan 48823, US
Employees at Reseda Group
Updates
-
Credit unions know that no two member journeys are alike. OneClick Financial by Reseda Group is a personalization engine that transforms engagement by creating a “persona of one” for every member. Scalable and innovative, it delivers unique, tailored experiences that deepen relationships, increase loyalty and make every member feel like the only one that matters. For executives, this means moving beyond segmentation to true 1:1 engagement — driving measurable growth and satisfaction. ➡️ https://lnkd.in/e9YgM6jM #OneClickFinancial #ResedaGroup #ResedaEcosystem #MemberEngagement #CreditUnions
-
-
In today’s competitive talent market, executive turnover is disruptive and costly. Our partners at BenefisCU helps credit unions stay competitive by building executive benefit plans that align with your values, mission and goals to ensure smarter retention, stronger leadership and long-term sustainability. Let BenefisCU help you protect what matters most — your people and your purpose. Learn more at benefiscu.com. #ResedaEcosystem
-
-
Debt doesn’t have to be a lifelong burden. Changed App, a Reseda Group portfolio company, is a debt repayment hub that helps credit union members pay off debt faster while building stronger financial futures. For credit unions, the platform deepens engagement and delivers valuable insights into member financial health — creating a win-win for members and institutions alike. By turning repayment into empowerment, Changed strengthens trust and long-term loyalty. Discover more at gochanged.com. #ResedaEcosystem #FinancialWellness
-
-
Financial wellness is at the heart of every member relationship. Ever Green by Reseda Group delivers personalized education and content created by financial experts to empower members and build trust with their credit union. When members thrive financially, credit unions grow stronger. https://lnkd.in/ePJpWj8r
-
-
#VentureTech25 has been an incredible experience so far! Our very own Benjamin Maxim took part in an insightful panel discussion on how credit unions can deepen member engagement through fintech partnerships — sharing ideas, challenges, and real strategies for driving innovation in our industry. The session was packed with valuable takeaways and inspiring conversations about the future of collaboration between credit unions and fintechs. We’re looking forward to today’s exchange rounds and the chance to connect with even more leaders, innovators, and changemakers who are shaping the next generation of financial services. #CreditUnions #Fintech #Innovation #Collaboration #VentureTech25
-
-
Strategy. Storytelling. Results. M3 Group (M3), a Reseda Group company, specializes in delivering award-winning marketing strategies, creative solutions and impactful communication support to help credit unions connect with more members, strengthen their brands and drive accelerated growth. If you’re looking for thoughtful strategy, bold ideas and a team that knows credit unions, visit m3group.biz. #M3Group #ResedaGroup #ResedaEcosystem
-
-
Reseda Group and our partners at Maps Credit Union are excited to announce our acquisition of pocketnest! Through this collaboration, we are developing the future of digital banking by leveraging 𝐏𝐨𝐜𝐤𝐞𝐭𝐧𝐞𝐬𝐭’𝐬 innovative platform powered by behavioral science and generative AI to empower financial institutions to create a member experience that prioritizes financial wellness and provides members with the knowledge and tools they need to succeed. Learn more about the partnership at: https://brnw.ch/21wX1Vb
-
-
We’re excited to be in Fort Lauderdale for #MAC2025! Find us at booth #18. We’re ready to connect, learn, and share ideas with some of the brightest minds in the industry. #innovation #creditunion #marketing
-
-
Personalized, data-driven member engagement is no longer optional — it’s essential. OneClick Financial by Reseda Group delivers a “Persona of One” approach with datacentric content to provide predictive insights and financial tools. This innovative solution enhances member relationships while driving measurable growth for credit unions. Smarter data. Deeper relationships. Stronger credit unions. Learn more at https://lnkd.in/e9YgM6jM
-