Whatmore

Spoke to Rajkumar Venkatachalam, founder of Neidhal - a Chennai-based brand that’s built something truly special in the world of ethnic wear. For the past 11 years, Neidhal has uploaded a new collection every single day. Every day. From floods to lockdowns, they’ve never missed a single video. 10–15 new designs daily, shown through long-format YouTube videos that customers literally wait for at 11:30 a.m. — like a daily ritual. “For many of them, watching our videos has become a habit — like tuning into a serial. Whether they buy or not, they just love seeing what’s new.” - Rajkumar When we heard that, it reminded us exactly why we built Whatmore. To help brands like Neidhal bring their storytelling and consistency right onto their storefront — so visitors can see the product, feel the trust, and buy with confidence. Neidhal now uses Whatmore to embed short-form videos across their site, turning their daily storytelling into a seamless shopping experience.

Had one of the most refreshing conversations recently with Dr. Surabhi Jaju, founder of Rustic Art. Rustic Art isn’t just another skincare brand — it’s built differently. From being waterless and solar-powered to being 90% women-led, every part of the brand is intentional. Surabhi shared how explaining the concept of “concentrates” to customers was always tough — “How do you show a 50g facewash lasting as long as 200ml?” That’s where videos changed everything. Using Whatmore, the Rustic Art team brought storytelling right onto their website — -> videos on product pages -> a “Shop by Video” section and even seasonal collections. The result? Better engagement, higher conversions, and most importantly — a brand story that feels alive on every page.

One random day, I cold-called Shruti Kedia Daga, hoping she’d give me a few minutes to share what we were building. I wasn’t pushy and had just asked if she’d be open to trying Whatmore out on Nasher Miles whenever the time felt right. A few months later, she remembered that call and reached out herself. If there’s one thing you should know about Shruti, it’s that she’s incredibly persistent about delivering the best experience for her customers and always looking for ways to innovate and elevate her brand. Fast forward to today, and we’ve built a case study on our journey of working together with Nasher Miles. Leaving it here below for you guys to read. P.S. Still love that we get to work with a Shark Tank India brand that bagged all 5 Sharks in one go 🦈🔥

Big news from Japan 🇯🇵 Our partner Gaprise Inc. represented Whatmore at FaW Tokyo 2025 (Fashion World Tokyo – Autumn) held at Tokyo Big Sight 🎌 From showcasing shoppable videos that turn browsing into buying, to AI-powered catalog images and videos that help brands scale creative production, the team did a stellar job bringing Whatmore to the heart of Japan’s fashion tech ecosystem. A proud moment seeing Whatmore featured on the global stage. Huge thanks to the Gaprise team for making it happen! 🙌 Tianlong Huang Shyam Srinivas

Digital Dost × Whatmore × VANYA | BY RIAZ ABDULLAH TEXTILE | — Shoppable video with a WhatsApp handoff that moves revenue With Whatmore, we brought Vanya's best product videos on-site and added a one-tap WhatsApp handoff from the video, the shoppers can ask, decide, and buy without losing context. What we shipped * Homepage & collection video carousels * PDP product videos with Add to Cart * WhatsApp CTA on the video → opens WhatsApp with pre-filled product details * A "Watch & Buy" gallery + Shopify-native analytics Results * 9% of total sales now come from shoppable videos * +30% AOV with shoppable videos * +3% conversion rate after rollout Thanks to the Vanya team for moving fast, and to our partners @Whatmore for powering the video-commerce stack. Case study: https://lnkd.in/dDVtCdDk

When I first spoke with the Rewa Khare Sharma & Nish Hair team, they had a rich library of social videos but their website wasnt really leveraging that Past attempts at embedding video slowed pages down, and they’d never tried interactive or shoppable formats before. We started small: – Designed shoppable video carousels for homepage & PDPs – Set up smart retargeting to bring viewers back – Optimised everything for speed and seamless experience Within 30 days the shift was clear — a 62× ROI from the same content they already had. No extra team. No new tech stack. Curious how? Want to explore something similar? Link to book a review call in the comments. #whatmore #nishhair #shoppablevideos #videocommerce

Nector.io × Whatmore × Deconstruct: convert first, retain forever We teamed up with Whatmore to help Deconstruct turn education into purchase, and with Nector to turn new buyers into loyal repeat customers. What we did together: •⁠ ⁠Nector.io (retention): Loyalty, referrals, VIP tiers, and birthday rewards to lift repeat rate and LTV.  •⁠ ⁠Whatmore (conversion): Reels-style shoppable videos on PDPs + carousels with instant Add to Cart. Results: Nector.io: •⁠ ⁠3× growth in loyalty conversions.  •⁠ ⁠74.6% of Nector-driven orders via referrals.  •⁠ ⁠25.8% referral completions (new users who completed a first purchase). Whatmore: •⁠ ⁠11.26% PDP conversion rate from shoppable videos.  •⁠ ⁠24,000 direct add-to-carts from video.  •⁠ ⁠55% of viewers added a product after watching. When conversion and retention work in tandem, the compounding shows up quickly, more first purchases, and more customers coming back. Founders on Shopify: send us a DM with your store link : we'll outline where to place video and which loyalty mechanics will move LTV fastest . . . . Omar Qureshi, Ayush Shukla, Nitin B., Shyam Srinivas, Prabhu Dayal Sahoo, Himanshi Gomber, Rounak Bajpayee, Rohit Koparkar, Manvi Shetty, Dhriti Shetty #Nector #Whatmore #Deconstruct #Shopify #VideoCommerce #Loyalty #Referrals #Retention