Whatnot

Live shopping is here to stay, fueled by sellers building real businesses. We’re excited to share that we’ve raised $225 million in Series F funding, valuing Whatnot at $11.5 billion. This moment reflects the incredible work of our team, the trust of our community, and the energy that sellers bring to Whatnot every day. We started with a simple idea: shopping should be more personal, more connected, and more human. That vision has now powered more than $6 billion in live sales this year alone, and we’re just getting started. The round was co-led by DST Global and CapitalG, with participation from our new investors Sequoia Capital and Alkeon Capital and returning investors Greycroft, Andreessen Horowitz, avra, and BOND. We’re building Whatnot to help small business owners and entrepreneurs grow what they love into something bigger. If you’re looking to do meaningful work with a team that cares deeply about helping people build something of their own, we’d love to meet you: careers.whatnot.com https://lnkd.in/gNZaFSa6

Behind every successful sale is trust – and we’re always exploring new ways to help sellers earn buyer confidence. That’s why we’ve partnered with Entrupy and Real Authentication on our new global Pre-Authentication Program, launching in Luxury Bags & Accessories  👜 Together, we’re making verification more affordable through discounted authentication rates so that sellers can continue building trust and unlocking new opportunities on Whatnot. Learn more → https://lnkd.in/eUmmEnkt

Last week, we took over New York Comic Con with our largest activation to date, The Whatnot House, a custom-built 2,200 sq ft structure that hosted all four days of activities. With more than 20 exclusives dropping throughout the weekend, two stages stacked with top Whatnot sellers, artists, and celebrities. The activation was a fully immersive walkthrough experience that felt like stepping inside the culture of collecting, where sellers and creators brought their collectibles to a massive audience, allowing viewers to see the action in real-time, whether they were on the ground or watching from home. Some highlights from the event: - 💥 We dropped 21 exclusives, including our own Year in Marvel ’25 Comic Trading Packs, DC x Todd McFarlane, and a lineup of limited exclusives from top Whatnot sellers - 🤳 Over 1,000 Whatnot sellers participated in our digital event, which included those at NYCC and beyond - 🎤 38 live shows featured on Whatnot throughout the event - 🤝 A major partnership with Marvel and Mass Appeal to release Mass Appeal's first-ever comic book, Legend Has It… - ⭐ Programming with Nas & Friends, DMC, Gary Vee, among many others

🏀 Big moment for women’s sports collectibles 🏀 ESPN ran a trend story on the surge of Caitlin Clark’s popularity and how her record-breaking trading card sales are driving unprecedented demand across WNBA collectibles. The piece includes an interview with our GM of Collectibles, Eric Shemtov, highlighting: - A record-breaking moment in July, which was one of our biggest single-day and week of sports card sales at the time, coinciding with the release of the set that featured Clark’s $660K card.  - Whatnot’s POV on why collectors see WNBA cards as “the next big thing” and how, just like F1 and golf, fandom growth is fueling a new wave of collectibles. More below 👇 https://lnkd.in/ecDsg4aN

Last month, we hosted a seller meetup in Emeryville, CA, with Whatnot seller dailyrefinement. Local sellers gained exclusive access to a warehouse tour, breakout discussions, and the opportunity to connect more deeply with one another. Their favorite part of the event? Learning from and networking with one another. 🤝 One of the highlights included our seller-led breakout sessions, which covered topics such as shipping, marketing, community building, and hiring. They reinforced the power of community, where collaboration, not competition, drives success. Up next: We’re headed to Atlanta, GA, in mid-October with another Whatnot seller, joehollywood - and later this year, we’ll also be launching a Meetups Hub where sellers can find local events or apply to host their own.

Whatnot was recently featured by the U.S. Chamber of Commerce, highlighting the opportunity for small businesses to consider live selling as part of their business model and providing insights on how to grow, build a community, and reach broader audiences. With live sales on Whatnot projected to more than double this year, there’s never been a better time for businesses to explore the power of live shopping. More below 👇 https://lnkd.in/eZneUUtX

Vogue Business just named our cofounders, Grant LaFontaine and Logan Head, to their list of 2025 Tech Innovators – among others who are reimagining what the fashion industry can look like with new technology. On Whatnot, that same technology is helping people turn passions into businesses and shopping into community – and we’re growing the team to expand its impact. Want to help shape the future? Join us  → https://lnkd.in/g2gSw2DY https://lnkd.in/g8HTXkyi #WorkandWhatnot #Hiring #LiveShopping #Ecommerce

Hot off the press: Whatnot was highlighted in Wall Street Journal’s Off Duty section this weekend. The article delves into the rise of live shopping apps, showcasing how shoppers across generations are embracing this engaging and interactive way to discover unique deals and one-of-a-kind finds. 💛 The feature also includes quotes and highlights from Whatnot buyers and sellers - 🛍️ One buyer shared how she’s an avid thrifter and recently scored a 90s-era DKNY dress on Whatnot and another buyer shared why she prefers to purchase from live shopping apps like Whatnot - 🎯Whatnot seller Liana Satentstein of Neverworns is highlighted as a resale seller favorite, and Nica Yusay of Fashionica shares how to find the right buyer-seller match - 📱Our VP of Categories & Expansion Armand Wilson offers tips on how to get a personalized experience on the app https://lnkd.in/ewfbBdzB Live shopping is the future of retail. If you haven’t tried it yet, download the Whatnot app today.

Every marketplace knows the new user dilemma: how do you recommend anything to someone you know nothing about yet? We retired Whatnot's heuristics for new user feeds and unified everything into one Machine Learning system. The payoff? Significant improvements to better enhance the new user experience: +10% engagement for new signups Less tech debt, simpler architecture Future ML improvements now lift all users Learn more from our latest Engineering blog post below 👇 https://lnkd.in/ebV9gjkK #MachineLearning #RecSys #Personalization #MLOps

This month, we rolled out tools to help Whatnot sellers connect with buyers more efficiently, key categories to consider exploring, and tips to go live with confidence. 📥 A cleaner inbox with Message Requests, so sellers can keep their inboxes focused 🍪 ⌚Food & Drink and Watches are trending big time with buyers right now 🤳 Go Live with Confidence: Tips to help sellers prepare for their next live show Learn more from our latest product blog post: https://lnkd.in/ejXa_bxW #Whatnot #LiveSelling #ProductUpdate