WriteCME Pro

Most CME writers stop at the needs assessment. But the real magic happens in what comes after—that quiet, uncertain space between research and design. You’ve gathered the data, mapped the practice gaps, maybe even written learning objectives. But now the client says, “𝐂𝐚𝐧 𝐲𝐨𝐮 𝐜𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐞 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐠𝐞𝐧𝐝𝐚?” And suddenly, your cursor blinks on a blank page. I’ve been there. That in-between moment is where you shift from writer to designer, from describing problems to shaping how clinicians will actually learn to solve them. In this week’s 𝐖𝐫𝐢𝐭𝐞 𝐌𝐞𝐝𝐢𝐜𝐢𝐧𝐞 𝐈𝒏𝒔𝒊𝒅𝒆𝒓, I’m sharing a 7-step framework that helps you turn insight into structure. Plus, a guide to spotting the clinical practice gaps that spark meaningful education. Because the agenda isn’t just an outline. It’s where your writing becomes design, and insight becomes 𝐢𝐦𝐩𝐚𝐜𝐭. 👉 Subscribe to 𝐖𝐫𝐢𝐭𝐞 𝐌𝐞𝐝𝐢𝐜𝐢𝐧𝐞 𝐈𝒏𝒔𝒊𝒅𝒆𝒓 to get the full framework in your inbox.

Some of the most important moments in CME aren’t about the latest research breakthrough. They’re about the choices that clinicians make every day, like who they trust, how they listen, what they assume, and who gets overlooked. That’s where implicit bias comes in. Implicit bias education in CME/CE helps clinicians pause for a second and question the training that they’ve inherited. It’s your opportunity to show them what it means to see a patient’s full story. When done well, CME can: - Help learners recognize how bias shows up in their clinical decision-making - Encourage new habits through case-based learning and storytelling - Build confidence in talking about things like race, gender, disability, and other identity factors - Show what equitable care looks like in real practice If we don’t make space for bias awareness in learning, the cost is paid in outcomes, and often by the very patients who are already most at risk. How have you seen implicit bias show up in the world of CME or anywhere in healthcare at large? What needs to change?

What if you could use clinical practice gaps to get new clients? Learn how to position yourself as a strategic partner — not just a CME writer.

You’ve mastered the art of explaining complex science. But what if the next step in your writing career isn’t more complexity—it’s connection? Continuing Medical Education (#CME) writing sits at the intersection of evidence, education, and impact. It’s where your words help clinicians close real practice gaps and change patient outcomes. But for many writers, the world of CME feels like a maze of acronyms, unspoken standards, and insider language. * Who actually hires CME writers? * What kinds of projects do they work on? * And how do you even start? That’s exactly what Stephanie Stowell Wenick and I will unpack at the AMWA 2025 Medical Writing & Communication Conference in 𝐓𝐡𝐞 𝐀𝐁𝐂’𝐬 𝐨𝐟 𝐂𝐌𝐄: 𝐀𝐧 𝐈𝐧𝐬𝐢𝐝𝐞𝐫’𝐬 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐂𝐌𝐄 𝐖𝐫𝐢𝐭𝐢𝐧𝐠. Together, we’ll map the CME ecosystem, explore who hires writers, and look inside the real-world projects that keep this field moving forward. If you’ve ever wondered how to turn your clinical, academic, or science background into a writing niche that makes a measurable difference—this is your invitation. 📅 Join us at AMWA 2025 ✍️ *The ABC’s of CME: An Insider’s Guide to CME Writing* 💡 Come curious. Leave confident.

Did you know that every slide deck, video, and stock image has a cost? Not just time and storage space, but an energy cost. And in CME, we’re creating more content than ever before. So how do we reduce our digital footprint without compromising on quality? Here are a few easy ways: - Use fewer stock photos that don’t add value - Opt for audio or text over video when possible - Clean up outdated educational content - Reuse or revise materials instead of building from scratch - Say no to splashy microsites when a leaner webpage will do Of course, there are some challenges too. We work with bulky LMS platforms, content-rich accreditation requirements, and some evolving learning formats are bulkier than others, like video. AI tools and animations add a whole other layer of digital weight, and in many cases, volume is still rewarded more than efficiency. But here’s the truth: thoughtful content truly is sustainable content. Start by asking these questions: - What’s the lightest format that still meets all of the learner’s needs? - Can we achieve the same goal with less? - What environmental challenges do you see the CME industry facing? - And what can you do in your own sphere of influence to minimize your impact? Listen to Alisa Bonsignore on the Write Medicine podcast to learn more about how you can declutter your digital world ⬇️

Most CME writers don’t think of themselves as game designers. But what if we should? We’re used to writing tidy case studies. Predictable arcs. Clinical data delivered in a logical, digestible flow. But real patients? They interrupt. They forget. They don’t show up until something’s already gone sideways. And that’s exactly what makes 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝘀𝗰𝗮𝗽𝗲 𝗿𝗼𝗼𝗺𝘀 so powerful. Because when you structure learning around discovery—not delivery—suddenly your words aren’t just telling a story. They’re pulling learners in. Clue by clue. Moment by moment. Until the 𝗮𝗵𝗮 hits and everything clicks. In this week’s Write Medicine 𝙄𝙣𝙨𝙞𝙙𝙚𝙧, I break down how escape rooms work (and why they’re working so well in CME). You’ll see the parallels with the deliverables you already write, and how to expand your toolkit as a creative, strategic writer. 📬 Subscribe to get Write Medicine 𝙄𝙣𝙨𝙞𝙙𝙚𝙧 in your inbox: https://buff.ly/9zrXf5S You’ll get weekly insights on how we write learning experiences that matter. #WriteMedicine #CME #MedicalWriting

In Five Element Theory, the Metal element is about letting go of what no longer serves, refining what is essential, and honoring clarity and boundaries. It’s the energy of autumn—paring down, distilling, keeping what is valuable. I often hear colleagues asking: Should I do course X? Should I take program Y? Sometimes, the answer is yes—you need a new skill, so you invest and learn it. I did exactly that with Breakthrough Facilitation to sharpen how I guide online groups. But sometimes, our impulse to take another course comes from fear. Fear that we’re not ready, not enough, not capable. That if we gather just one more certificate, then we’ll finally feel confident. Here’s where Metal energy invites us to pause. Instead of grasping for more, what if you trusted what you already carry? What if you let go of the “not enough” story and allowed yourself to refine through action? This year, I’ve taken a lot of action in my business. Some things worked, some didn’t. But each action distilled my skills, showed me what I needed to prune, and revealed what was essential for growth. That’s the gift of Metal—clarity through cutting back, learning, and refining. So I’ll leave you with this reflection: ✨ What action are you holding back on, waiting until you feel “ready”? ✨ What could you let go of that’s keeping you in perpetual preparation? ✨ How might clarity emerge if you simply acted now?

We’re taught to see our careers as straight lines: school → job → promotion → success. Mine hasn’t looked like that. Nursing led to sociology, which led to teaching, which led to medical writing, which led to yoga and professional development. For a long time, I thought I’d taken too many detours. Then I realized — the path itself was my dharma unfolding. Every so-called detour gave me skills, perspectives, and resilience that I now draw on every day. If you’ve ever worried your career looks “messy,” maybe it’s just your calling taking shape. ✨ I explore this idea further in my Authority Magazineinterview. Read on: https://bit.ly/4nR2oYQ

Is your CME portfolio doing the most it can for you? Learn more about strategically compiling your portfolio to land your ideal clients.

Strategic planning isn’t always about adding more to your list. Sometimes it begins by letting something go. As #CME writers, we spend our days building structure—learning objectives, outcomes frameworks, timelines, deliverables. But the seasons remind us that growth also depends on release. During our Q4 Seasonal Planning session in WriteCME Pro, we stepped away from the data and into reflection. Through a short guided visualization, we explored what’s ready to be refined, repurposed, or released, so that the next quarter can unfold with more focus and intention. Because clarity comes when we make space for it. Our practice helped us pause, breathe, and identify what truly matters in our CME writing business as we move into the backend of the year. 🎧 Sound on. DM me if you'd like the full guided reflection. #CME #MedicalWriting #WriteCMEPro