Tarte Cosmetics

✨An inspiring day at Black Beauty Roster’s industry-leading #BBRCreatorsSummit powered by Mielle!✨ We were thrilled to join Maude Okrah Hunter, BBR & such an amazing community for a day of inspiration, connections, powerful insights & celebrating the future of Black beauty & entertainment. From prioritizing mental health to building authentic brands & scaling platforms, creators joined in thought-provoking panels led by incredible speakers & moderators. With Sir John as emcee & the inspiring Winnie Harlow as keynote, every session empowered creators to elevate their influence & impact. We loved being a sponsor of this unforgettable event dedicated to uplifting voices & shaping the future.

Class is in session for tarte’s Fall 2024 Intern Program! Our tarte interns are diving into real-world experiences, bringing fresh perspectives & energy to their roles across departments. Each week, tarte leaders host in-depth sessions on key topics, from operations to product development. This week, Lauren Vacca, our Sr. Director of Influencer Marketing, shared insights on relationship building & brand awareness within the creator community. Lauren covered tarte’s thoughtful mailer strategy, highlighting: 🌟Creator Assessment Matrix: Developed in collaboration with Black Beauty Roster, this matrix equally weighs follower count, engagement level, content type, brand loyalty & new audience reach. 🌟Inclusive Distribution: tarte sends mailers to creators across the United States & abroad and 50% of every mailer always goes to BIPOC creators & 30% to Black creators 🌟Creator Autonomy: true to tarte’s values, no creator is ever required to post about a mailer—ensuring genuine connections that honor true creator autonomy. To bring these strategies to life, our interns analyzed September’s Hermes bracelet mailer for one of tarte’s biggest Holiday Collection launches—the Shape Tape Award Winners Set. This mailer reached 100 creators, with 29 having fewer than 10K TikTok followers (including 5 with less than 2K). The creators ranged in age from 18 to 49, with 33% identifying as Black and 50% as BIPOC. Each recipient received the same tarte products and Hermes bracelet. Our interns wrapped up the session by sharing favorite creators & ideas for future mailer themes, playing an active role in shaping tarte’s influencer partnerships. At tarte, investing in our interns means empowering them with real-life experience, insights, & a seat at the table.

Happy Halloween from the tarte team! 🦇✨👻

Thrilled to kick off the holiday season with some of our favorite editors, press & media friends at tarte HQ! ✨ Our AI-powered holiday collection took center stage—every detail, from packaging design to product assortments, was crafted with innovative AI technology. This collection brings together beauty & technology in a way that feels like holiday magic! 💜 Continuing our tradition of kind since ‘99, we made donations to Toys For Tots, Black Girl Ventures, Asheville Humane Society & World Central Kitchen on behalf of every guest, spreading a little more joy this season. And, of course, glam was in full swing as we celebrated in style. Huge thanks to our Shape Your Future winner, LaRonda Butler, for the stunning balloons that truly brought the season to life. Cheers to making this holiday season bright with beauty, kindness & innovation! ✨

Yesterday, I had the pleasure of speaking with Georgetown Retail & Luxury Association on my unconventional career journey, the early days at tarte, & why we invest in community vs traditional advertising methods. Thank you so much for having me! 💜 Earlier, we spent the day passing out goodies, giving hugs, & spreading kindness at the 20th stop of our Kindness Tour this year at Olivia Macaron in D.C! Our D.C tartelettes are truly something else✨🫶🏻 Where do you want to see the Kindness Tour next?! 2024 Community Kindness Tour 20+ Cities & counting… 20K+ tartelettes showed up to celebrate 42 female businesses supported $1.4M+ of tarte products gifted to tartelettes

Taylor Swift: The Eras Tour Miami was truly something else 💜🪄🫶🏻 After seeing so much devastation in my own community after Hurricane Helene & Milton, I knew that I wanted to do something to help out the small businesses that were impacted by all of the destruction. For our iconic room drops, we decided to purchase goodies from Hurricane impacted brands in Florida, NC, Georgia, & Tennessee. We wanted to help uplift these brands by gifting these amazing products to our creators with us for the weekend 🫶🏻 Every item that was gifted had a personal story attached to a brand struggling to recover from the hurricanes. Later at the glam suite, we set up a Hurricane relief kit packing station with a ton of incredible brands like honeypot, Bobbie, parasol, and beis who was so amazing to gift the bags! These were later brought to the Miami rescue mission clinic, which is a free clinic for those who are struggling in the Florida community - especially with the aftermath of hurricane Milton & Helene. All of this is a part of our ongoing efforts to give back to those affected from the hurricane. In addition, tarte and myself personally gave $250,000 to World Central Kitchen to provide meals to those affected by Hurricane Helene and Milton 💜

Loved speaking at Advertising Week on my favorite subject… tarte💜!!!!

Can’t wait to join all of these amazing speakers this month! Looking forward to sharing insights on the evolving beauty landscape! 💜

In a record-setting display of collective strength and compassion, Tarte Cosmetics took TikTok by storm with the #StormOfLove fundraiser, uniting over 20 top creators—including Tianna Roblliard, Sonia Barbie Tucker, Samantha Jo, & Vidya Gopalan—& generating an astounding 5.5 million+ impressions in 12 hours. This incredible reach not only drove the fundraising efforts but also brought much-needed awareness to the devastating impact of Hurricane Helene, amplifying the call for support & solidarity.

The 12-hour TikTok Live event was more than just a moment—it was a movement, raising an incredible $250,000 for World Central Kitchen. Tarte contributed $100,000 by donating 100% of net proceeds from the TikTok Shop sales during the Live & sales from tarte.com, & in a remarkable show of personal commitment, Founder & CEO Maureen Kelly generously donated $150,000 of her own funds to support those impacted by Hurricane Helene through World Central Kitchen. Together, these funds will provide tens of thousands of critical meals to those affected by Hurricane Helene.   This initiative was more than just fundraising; it was a celebration of community & compassion. We are so grateful to everyone who participated & showed that together, we can make a real difference.   If you would still like to donate in support of Hurricane Helene Relief, please head over to the link below:   https://lnkd.in/eYDvQQbg   All donations made to heart to tarte will directly benefit the World Central Kitchen. 💜   Let’s keep uplifting one another and spreading kindness! 💪✨   #StormofLove #HurricaneHelene

We are absolutely thrilled to have participated in SEPHORiA with SEPHORA this year! This event also marked our Atlanta Kindness Stop – #18 on our 25 city global kindness tour. Connecting with beauty lovers from around the world at this sold-out event was an unforgettable experience. A huge thank you to everyone who joined us IRL & made it so special! 💄💜 #SEPHORiA #TarteCosmetics