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What makes a PM candidate a "strong hire?" Deborah Liu knows. For years, she led the PM recruiting process at Meta and set up the process to hire over a thousand PMs during that time. I was lucky enough cross paths and learn from Deb during my first project at Meta, and now I couldn't be more excited to collaborate on a workshop about what really makes PM candidates stand out Tomorrow, Tuesday, November 11, she’s joining us for a free, live workshop on: - What hiring managers actually look for in interviews - How AI is reshaping what it means to be a product leader - How to use rubrics to sharpen your answers and show up as the “obvious hire” If you’re prepping for product interviews, especially in this new era of AI-driven products, this is one you don’t want to miss. Free, live, and open to all. 👉 RSVP link in the comments #productmanagement #ai #careers #leadership #interviews #superinterviews #productjobs

𝐖𝐡𝐚𝐭 𝐬𝐞𝐩𝐚𝐫𝐚𝐭𝐞𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐏𝐌 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐟𝐫𝐨𝐦 𝐚 “𝐦𝐮𝐬𝐭-𝐡𝐢𝐫𝐞”? For several years, I led the PM recruiting process at Meta and set up the process to hire over a thousand PMs during that time. I also interviewed candidates weekly for PM roles for well over a decade. I have seen new products come, and each time, PMs have had to evolve to keep up with the tech. The candidates who always stood out to me were those who showed up prepared, adaptable, and self-aware. Last month, I mock-interviewed several college students, and I saw up close just how misaligned candidates came off in unintended ways. Many times they didn't realize how their answers were focused on what they were saying, not what the interviewer was asking beneath the question. I spent hours helping them adjust how they spoke about their experience to make sure it resonated with the interviewer. AI is rapidly changing what it means to lead product. No one knows what the next few years will hold, so hiring managers are looking for those who are most adaptable and have a learning mindset. Those with fixed ideas of the role or how to build will struggle in this new world.  I am a big fan of using AI to help with the interview process. Recently, my friend Lexy Franklin built Superinterviewers, by Sidebar. It’s an AI tool that can help candidates prep for interviews. As someone who has spent years mock interviewing and prepping candidates, I see so much potential for this tool to help job seekers learn the keys to cracking the interview. Candidates can practice and leverage real-world interviewing rubrics to help them land their point. I am co-hosting a workshop with Superinterviewers on Tuesday, November 11th. We’ll be talking about hiring rubrics (what managers are looking for), becoming an AI builder (the next evolution in product), and insights from my years of hiring that you can use. If you want to learn more after the workshop or trial Superinterviewers, Lexy offered a discount to give it a try.   Interviews are stressful, but having real-time feedback can make all the difference. Join us - RSVP below.

If you keep making it to final rounds but not getting offers, you need to hear this: You're not losing because you're unqualified. You're losing because you're optimizing for the wrong thing. I've watched Evan LaPointe teach interview strategy, and what sets him apart from other experts in the space is simple: He's actually been the hiring manager. Multi-exit founder. Built the 4th largest analytics platform on the internet (acquired by Adobe). Led product strategy for Adobe's multi-billion dollar Experience Cloud. Worked with Microsoft, Apple, Verizon, Goldman Sachs, Delta-300+ organizations. The man has hired hundreds of people. He knows what actually works and what's theater. And here's what he'll tell you that nobody else will: → Interviewers are bad at their jobs. They don't know what questions to ask. → "Being impressive" is actually the wrong strategy. Great candidates take control. → 95% of candidates—even the qualified ones—fundamentally misunderstand what's being tested. Most interview prep teaches surface-level tactics. Evan teaches the actual psychology behind how hiring decisions get made. How trust forms. Why certain answers win while others lose. What different personality types (operators vs. visionaries vs. craftspeople) are actually listening for. This isn't theory. It's pattern recognition from 15+ years of being on both sides of the table. This Wednesday (Nov 6, 9am PST), Evan's running an invite-only workshop breaking down why qualified candidates keep coming in second—and the exact positioning shifts that change the game. "Stop Coming in Second. How To Land To Finally Crush the Final Round and Seal the Offer for $300K+ AI Roles.” VIP invite-only. Already on the list? Check your email. Not on the list? Apply here via the link in comments. We review within 2 hours. We're looking for people actively interviewing at competitive companies. If you're not quite at that stage yet, no worries, we'll point you to the right workshop for where you're at. Full transparency: I'm a fan. Evan's work on behavioral science and human performance is some of the best I've seen. And unlike most people teaching this stuff, he's actually built companies, led teams, and made the hiring decisions that changed people's lives. Worth your time.

This is the room you can’t afford to miss! On Nov 12, the people who define what’s next in product and AI are coming together in SF for Sidebar Spark: a one-day summit built for leaders who actually build. Apart from our incredible speakers, take a look at who’s attending: Chief Product Officers, VPs, and AI innovators from OpenAI, Amazon, Toyota, Morgan Stanley, and more. These aren’t just attendees - they’re the people shaping the future of how products are built, led, and scaled. No fluff. No panels. Just hands-on workshops and unfiltered conversations led by the people shaping the future. 🎟️ Use code 'EVENT15' for 15% off tickets before they’re gone. Ticket Link in comments! 📍 Wed, Nov 12 | 8:30 AM – 6 PM | SF / Bay Area

Welcome to your AI Product Growth Era. We’ve been waiting for you. The lines between Product and Growth are blurring. Fast. In traditional tech, you knew your lane: PMs built products, Growth drove acquisition, PMMs positioned. Clean boundaries. In AI? Those lines don't exist anymore. Your product gets smarter as users use it. Your growth loop IS your model improvement loop. Your GTM strategy has to evolve as your AI capabilities evolve. This is confusing everyone. Especially in interviews. Here's what I'm seeing: Candidates make it to final rounds at Google, OpenAI, Stripe. They're talented. They've prepped hard. Then they get asked about AI strategy and they can't tell the difference between AI-native thinking (building intelligence from the ground up) and AI-enabled thinking (adding intelligence to existing products). These are fundamentally different approaches. Different architectures. Different growth strategies. Different ways of thinking about product. And here's the good news: Once you understand the difference, everything clicks. I'm partnering with Sidebar and #SuperInterviews to run a 60-minute workshop this Friday (Oct 31st, 9 AM PT) breaking down exactly this distinction.( RSVP Now! Link below in Comments ⬇️ ) You'll learn: 🔹 How to identify AI-native vs. AI-enabled roles from job descriptions 🔹 Why Product and Growth are converging in AI (and how to talk about it in interviews) 🔹 Real case studies from top company interviews 🔹 How to position yourself for both types of roles Plus you get my GTM playbook for AI products, Kasey ✨ KD ✨'s AI-native interview question bank, access to our 1K+ member Slack community, and exclusive pricing on #Superinterviews' full-stack job search support. Free. 60 minutes. This Friday. If you're navigating your AI Era. Whether that's interviewing, transitioning, or just trying to stay ahead. This is for you.

🔥 Google vs. Stripe: Both companies ship at crazy scale, but how they build (and interview) couldn’t be more different: Google: matrix orgs, moonshot patience, "Googlyness". Stripe: owner-mindset autonomy, “write the doc, then write the code.” Which culture actually lets you thrive? This Thursday we're running a FREE, live workshop to break it all down: Google vs. Stripe: Find Your Best-Fit PM Role Thursday, Oct 30 @ 9 AM PT 60-min clinic • zero cost • seats limited We’ll cover: - The 4 traits each hiring loop hunts for - Subtle red flags that signal a mismatch - Story-building frameworks that land offers (not down-levels) on both sides If you’re a product leader eyeing your next move, or already mid-loop, grab a spot before it fills. Link in the comments. LFG.

The AI gender gap is closing -- and widening. At the same time. Women are catching up fast in how we use AI. But when it comes to building it: leading teams, writing code, shaping AI-native products, the gap is still growing. Even as women make up nearly 40% of AI users in leading economies, they hold less than one-third of AI-skilled roles, and under 15% of leadership seats. That’s stat sucks for many reasons. Not the least of which is that it represents a missed chance for everyone. Because when women build, the table gets bigger. The ideas get braver. The products get better. The future feels more human. Which is why I’m pumped that the Superinterviews Team is introducing: 🚀 The Terrific Ten This week we’re celebrating ten women-led AI companies who are building, and hiring, the future: 🧠 Thinking Machines Lab - Mira Murati 🤖 Anthropic - Daniela Amodei 🎨 Canva - Melanie Perkins 🎓 Guild Education - Rachel Romer, Bijal Shah 🎥 Recall.ai - Amanda Zhu 🔒 Vanta - Christina Cacioppo 📚 Maven Clincs - Kate Ryder ☀️ Sundial.so - Julie Zhou 💬 Included.ai - Laura Close 💜 Lovable - Elena Verna They’re proof that women aren’t just using AI. They’re architecting what’s next. And their leadership invites all of us: men, women, and everyone building this new world regardless of identity, to join them. 🎟 Join us: Women Building AI: The Interview Playbook A FREE 60-minute live session hosted by Superinterviews Come for: 1. Inspiration from the Terrific Ten 2. A list of open roles at their companies 3. Kasey ✨ KD ✨ (GTM / Fairy Job Mother / AI Builder ) run a mock interview for a role Lovable using Superinterviews 4. An exclusive Superinterviews offer to help you land a role at one of these This session is open to everyone who believes the future of AI should look like all of us. 👇 Save your spot 👇 🎥 Can’t make it live? Register anyway. We’ll send the replay. Know someone who should be there? Send them this post!

Figma vs Notion. Where are you a better fit to be a builder? 2 incredible products. Both dream landing spots on our Super 50, but they scratch very different itches: Notion: Mission and Speed. Figma: Craft and Collaboration. Same caliber talent, totally different wiring. Tomorrow, we're hosting a 60-minute live clinic to help you figure out which one lights up your brain: - What interviewers actually probe for at each company - Subtle red flags that signal a mismatch early - How to tailor prep so you don’t burn cycles on the wrong fit If you’re a product leader mapping your next move, grab a seat. Figma vs. Notion: The Ultimate Career Match Tuesday, Oct 28 @ 9 AM PT 🔗 Link in comments. See you there.

🚀 The most valuable day you’ll invest in your career this year. On November 12, 100 senior leaders will gather in San Francisco for Sidebar Spark: a one-day, hands-on experience built for those who want to lead, build, and stand out in the age of AI. This isn’t another conference. It’s intimate workshops led by world-class operators from Google, Meta, Stanford, and Riviera Partners — the people shaping how the future is being built. 💡 Here’s what you’ll get access to: - Build your own AI product in 90 minutes with Google’s Marily Nika, Ph.D - a rare, distilled version of her globally acclaimed Maven course. -Master how top executives stand out and get hired in the AI era with Eoin O'Toole of Riviera Partners. - Learn how to build AI agents that actually drive results with Vikash Rungta and Subha Shetty, and take home the exact playbook top companies use to move from idea → impact. - Craft a personal brand that opens doors with Goldie Chan, one of LinkedIn’s original Top Voices. 🔥 Every session is designed for immediate transformation - frameworks you can use the next day, connections that last, and ideas that will change how you lead. 🎟 Use code 'EVENT15' for 15% off tickets — spots are extremely limited. 📍 Wednesday, Nov 12 | SF Bay Area 👉 Grab your seat now before it’s gone - Ticket Link in the Comments!

Your personal brand is no longer optional: it’s your anchor, your credibility, and your edge. In a world reshaped by constant change and AI disruption, how you show up as a leader determines what opportunities find you. Hear from seasoned executives and founders who’ve built reputations that open doors, attract talent, and amplify impact. This isn’t a panel; it’s an insider look at a real Sidebar Circle conversation, where leaders get candid about transformation, visibility, and building trust in uncertain times. Walk away ready to own your narrative and elevate your presence. FREE & OPEN TO ALL Wednesday, Oct 29 | 11AM PT (Virtual) RSVP HERE: https://luma.com/itlt02p0 Inside this Circle, you’ll connect with seasoned Execs who’ve built, scaled, and led through change: - David Stepania, 2x Bootstrapped Founder ($100M+ Lifetime Rev, Inc. #247) | Founder ThirstySprout -Heather Inocencio, Founder & CEO, The Product Consult | Former CPO at The RealReal - Joanna Brownstein, Strategic Advisor, Leadership Coach, Lecturer at MIT Sloan School of Management -Supriya Gupta, AI Founder, Executive, & Advisor, The Agent C - Ha Nguyen, Founder and Managing Partner, NextStep, Advisory, Fractional COO | former VC,