Betty

To promote The NinjaTrader Arena Cup series — the biggest competition yet on the fast-growing simulated trading platform — we imagined competitive futures trading as a spectator sport worthy of championship-level dedication. From play-by-plays to victory dances, the campaign celebrates the thrill, fandom and community of the NinjaTrader Arena, a risk-free stage where traders can sharpen their strategies and compete for cash prizes (and bragging rights). 🏆 Thanks to our teammates at Rise, a Quad Agency, Curveball Films and Grey Ghost Music & Sound for partnering to bring this work to life, and to Ads of the World for featuring it! Find the link in the comments.

Bettys tuning in from home or haunting a hub office always bring it for our annual hybrid Halloween costume contest, with prizes and year-long bragging rights on the line for the best-dressed people and pets. Here's a peek at some of the creative costumes that were on display at Betty Minneapolis yesterday. Happy Halloween! 🎃

Did you catch Ad Age’s “Future of Advertising 2030” series? The future of advertising is already being written, and we’re proud to see our VP of Business Development Meryl Burman featured as an expert in the story: https://lnkd.in/eB6ddSpc As the industry embraces AI to accelerate research, streamline reviews and even co-create ideas, it’s clear the pitch process will look radically different in just a few years. But as Meryl points out in the piece on the 2030 RFP, technology that’s already becoming tablestakes won’t be enough to win. Building real relationships will be more important than ever as a deciding factor in choosing an agency partner. “With polished work readily available so early,” she says, “the process will rely on proving that you have the brains and talent to build trust and inspiration with prospective client partners.” We couldn’t agree more. AI may change how fast we get from insight to execution, but the heart of this business — creativity, chemistry and the ability to inspire — will always be human. The next five years promise more transformation, but also an opportunity to re-focus how we pitch as a preview of how we work, and prioritizing human connection will be a competitive edge. 🔮 🧠 🤝

Big congratulations to Betty social strategist Mike Shirdan on being shortlisted as an “Emerging Strategist” by 4As Jay Chiat Awards! 🎉 👏 Mike is more than just a strategist — he’s an internet culture connoisseur, social-first thinker, and creative partner who transforms everyday insights into opportunities that punch above their weight and capture attention. His curiosity and commitment to authenticity make him invaluable to both our team and our clients. It’s no surprise Mike is being recognized among the next generation of visionaries in strategy. We’re beyond proud to see Mike’s name on this year’s shortlist and are cheering for him to take home top honors tonight! 🏆✨ Check out the recent LBBonline - Little Black Book feature with the shortlist nominees to read more from Mike and the other up-and-coming leaders moving strategy forward: https://lnkd.in/dpgiDWcs

We couldn’t be more thrilled to team up with ALDI USA — America’s fastest-growing grocer — as the lead creative agency on their largest packaging refresh to date. Favorite Child, a Quad agency, is designing ALDI’s new flagship brand — the first that will proudly carry the ALDI name on shelf. Plus, we’re refreshing several other beloved ALDI private label brands with a new, modern look that honors what people already love about them and makes it impossible to miss. And because great design deserves the perfect sidekick, our studio friends at Betty are cooking up the crave-worthy product photography that brings the packaging to life. The new look is already rolling out on shelves, with every private label product getting the refresh treatment over the next few years. We’re proud to partner with ALDI on a design system that makes their products even easier to pick first for millions of shoppers. 🛒 💕 See more of the scoop featured in Fast Company: https://lnkd.in/dsPPZf_J 

This week Betty CCO Mike Caguin gets to be judgy in the best way — reviewing the greatest in entertainment marketing this year on The Clios Entertainment Awards jury! We know he'll bring a keen eye and collaborative spirit to the group of creative leaders selecting the best work in experiential, fan engagement and innovation. Congrats, Mike!

Can your brand win consumer attention in less than 3 seconds? 👀     Betty x Favorite Child’s Katie Kelly-Landberg has tips on how to make it happen, and she’s ready to share them at SXSW 2026! Vote via PanelPicker for her talk on how the power of strategic packaging design can help your brand become a favorite: https://bit.ly/46IDq8f     And check out these other picks from our colleagues at Quad and Rise, a Quad Agency, too!     💸 “Don’t Sell Yourself Short: Fighting for Your Budget Line”  Quad CMO Josh Golden Advocating for yourself and your team to get buy-in for big ideas  https://bit.ly/4laV2Nl     🔎 “Murder, Mayhem and Storytelling in the Age of AI”  Quad Agency Solutions President Tim Maleeny   Keeping creativity alive in an era of derivative, AI-driven content  https://bit.ly/3JifgYe     🖥️ “Wait... Is That an Ad? Retail Media Networks 101”  Rise, a Quad Agency SVP of Media Strategy & Planning Justin Garvin  Exploring the new frontier of ad placement as stores become media channels  https://bit.ly/4fu5nmC     #SXSW #SWSX26 #PanelPicker 

Betty ECD Heath Pochucha talked to MM+M about our recent launch campaign for Natrol Sleep & Restore (and also a little about how great we think Josh Allen is). Thanks to Kyle O'Brien for featuring the work as MM+M's campaign of the week! 💜💤 🏈 👉 https://lnkd.in/ecSaEG5M

Biking Bettys enjoying a crawl through our Northeast Minneapolis neighborhood is peak Minnesota summer! 🚲 🍻 ☀️

When it came to promoting Minnesota Lottery's JAWS summer scratch game in an audio-only medium, we knew we had to channel suspense and excitement within seconds. So we took inspo from two of the scariest notes in cinema to create this spot, which was recently named a 2025 Radio Mercury Awards finalist! 🦈 📻 You can give it a listen on the full finalist list here: https://lnkd.in/gXjx-bFf