Tenjin

Shipaton sprint got you a little too deep in build mode? 🛠️ Step away for one evening. Tenjin and RevenueCat are hosting a proper pub quiz, in cooperation with skool.com/ship, and it's what a #Shipaton week needs: good people, good beer, and just enough competitive spirit to make it interesting. It's NOT a quiz about mobile apps or subscriptions. It's general trivia, so nobody's expertise gives them an unfair edge. Everyone starts even. Come with your team. Come alone and recruit at the bar. Either way, you'll meet new people who understand your strong feelings about paywalls. 🚪 Doors at 18:00 🏁 Quiz starts at 19:00 📅 Tomorrow, September 17 Prizes for the winners. Pints for everyone. And, probably a few connections worth keeping. Spots are limited, so grab yours before the room fills up. 🍻 🔗 Link in comments.

Shipaton sprint got you a little too deep in build mode? 🛠️ Step away for one evening. Tenjin and RevenueCat are hosting a proper pub quiz, in cooperation with skool.com/ship, and it's what a #Shipaton week needs: good people, good beer, and just enough competitive spirit to make it interesting. It's NOT a quiz about mobile apps or subscriptions. It's general trivia, so nobody's expertise gives them an unfair edge. Everyone starts even. Come with your team. Come alone and recruit at the bar. Either way, you'll meet new people who understand your strong feelings about paywalls. 🚪 Doors at 18:00 🏁 Quiz starts at 19:00 📅 Tomorrow, September 17 Prizes for the winners. Pints for everyone. And, probably a few connections worth keeping. Spots are limited, so grab yours before the room fills up. 🍻 🔗 Link in comments.

Affiliate marketing meets reliable attribution. GOKART is now officially integrated with Tenjin.    🏎️ GoKart helps advertisers manage and track affiliate offers. Through this integration, advertisers can connect their affiliate campaigns with Tenjin’s mobile measurement platform. This makes it easier to streamline campaign tracking, measure performance, and understand which affiliate campaigns are delivering results. Let's give a warm welcome to GoKart into the Tenjin ecosystem 🌎

The real value of gamescom often starts after the product demos. 🎮 Roman Garbar 🔜 Gamescom, our Marketing Director, is heading to Cologne this week to catch up with the people shaping what’s next in mobile gaming. We’re looking forward to conversations that go beyond installs and campaign results and get into the bigger questions behind sustainable growth: 📈 How are mobile teams connecting UA spend to long-term revenue? ⚡ Where can they move faster without adding more dashboards? 🤖 And what does AI actually make possible for mobile growth teams today? At Tenjin, we’ve been building toward a simple idea: give mobile teams the measurement data they need, then make it easier to act on it. Some of our recent product updates include: 🤖 Tenjin MCP Server, which lets AI assistants analyze live attribution, cost, revenue, LTV, and SKAN data, then take secure actions across campaigns, apps, callbacks, and Site ID filters. 🍏 iOS native subscription revenue reporting, which connects trials, subscriptions, renewals, cancellations, and revenue to campaign performance on top of our RevenueCat and Adapty integrations. 📈 Extended predictive LTV cohorts, giving teams a longer window for evaluating user quality and campaign performance. All of these updates are already included in every Tenjin’s all-inclusive plan. 📩 Attending gamescom? If mobile measurement, AI workflows, subscription growth, or hybrid monetization are on your mind, send Roman Garbar 🔜 Gamescom a message and find some time to compare notes in Cologne. See you there! #gamescom #mobilegaming #mobilegrowth #useracquisition #MCP #AI

iOS is becoming more concentrated. Android is becoming more competitive. Treating them as the same ad monetization market is a mistake. Q2 2026 data shows two different dynamics: AppLovin extended its lead on iOS, while Google AdMob and AppLovin on Android are now separated by only two percentage points. That is why platform-level averages are not enough. Network and country-level shifts can change where monetization opportunities sit from one quarter to the next. 📊 We’ve updated Tenjin’s Ad Monetization in Mobile Games Benchmark Report with the latest platform, ad network, and country-level revenue-share data. Here are a few findings from Q2: 📱 Platform share iOS gained ground, increasing from 43% to 45% of mobile game ad revenue share. Android remains ahead at 55%, but the gap narrowed from 14 percentage points in Q1 to 10 in Q2. 🔗 Ad network share On iOS, AppLovin increased from 39% to 44%, while Mintegral fell from 21% to 16%. On Android, Google AdMob held first place at 25%, closely followed by AppLovin at 23%. Mintegral declined from 17% to 12%. 🌎 Country share The US increased its share on both platforms, reaching 58% of iOS ad revenue and 32% on Android. This report includes Q2 data alongside previous quarters, so you can see how these shifts have developed over time. 🔗 Link in the comments. #MobileGaming #AdMonetization #MobileMarketing #GameAnalytics

📣 Subscription Revenue Reporting for iOS is now in Open Beta. 🚀 A trial is not the same as a paying subscriber. And a new subscriber is not necessarily a valuable one. To make better acquisition decisions, subscription teams need to see how campaigns perform across the full subscriber lifecycle, from first trial to renewal or cancellation. Tenjin’s native iOS Subscription Revenue Report connects subscription activity to the campaigns that acquired each user, including: • New Trials • New Subscriptions • New Subscription Revenue • Renewals • Renewal Revenue • Cancellations • All Subscription Revenue You can break down performance by campaign, ad network, country, and Product ID, then evaluate subscriber value alongside attribution and spend in the same reporting environment. RevenueCat and Adapty.io integrations are also supported, so teams can bring their existing subscription events into Tenjin without relying on separate dashboards or manual exports. And, importantly, it is included in every Tenjin plan, including our all-inclusive free plan. No premium tier, add-on, or activation call required. Want to know more? Read our full article, link in comments.

🤖 AI has made it easier to produce ads. It has not made it easier to know which ones are worth scaling. Teams can now generate dozens of hooks, visuals, voiceovers, and ad variations in a single day. But testing capacity, budgets, and measurement processes have not developed at the same speed. The result is “testing debt”: more creative than a team can evaluate with confidence. 💬 “We are no longer short of ideas. We are short of reliable decisions.” In the latest episode of ROI 101, Roman Garbar 🔜 ChinaJoy from Tenjin speaks with Mark Nedzelskii, VP of Growth at BidMatrix, about how AI is changing creative production, testing, and performance measurement. They discuss: • Why the creative bottleneck has shifted from production to judgment • Why CTR and IPM do not tell the full story • How to test hooks without changing too many variables • Where human oversight still matters • How the Creative Darwinism Loop guides testing and scaling • Why consistent creative IDs improve reporting and AI analysis • How to identify fatigue before increasing spend further 📊 AI can help teams produce and analyze more creative, but strong decisions still depend on controlled testing, downstream measurement, and clear ownership. What has become the biggest bottleneck in your creative testing process? 🔗 See link in comments for the full podcast.

ChinaJoy 2026 may be over, but the conversations around measurable growth are only getting started.  🇨🇳 Across Xsolla Connect, the SocialPeta Ltd and Youdao Ads game-growth gathering, and OPPO Ads Oasis Club, we spoke with mobile teams about what's changing: • Moving beyond lowest-CPI decisions to measure subscriber and player value • Using hybrid IAP + IAA monetization more effectively • Reducing fraud at the source and making decisions earlier with predictive LTV • Exploring OEM as a meaningful incremental acquisition channel across India, Southeast Asia, and Latin America The goal is not simply to acquire more users. It is to understand which campaigns, channels, and audiences drive long-term value, and act on those channel sooner. Thank you to everyone who joined us in Shanghai. It was great to see so many teams focused on building more sustainable, measurable growth. See you next year, #ChinaJoy.

As more subscription-based apps choose Tenjin, we want to support the builders creating what comes next. That’s why we’re sponsoring RevenueCat’s Shipaton. 🚀 Shipaton is the world’s biggest mobile hackathon, bringing together builders from around the world to turn ideas into real products. Submissions are open through September 30, with more than 20 categories to compete in, including the Grand Prize and the #BuildInPublic Award. 🏆 $1 million in prizes 📱 Winning apps featured in Times Square 🎤 Winners celebrate at The Shippies Show in NYC on October 20 For subscription apps, shipping is only the beginning. Teams also need to understand where subscribers come from, which campaigns generate recurring revenue, and which acquisition channels bring in users with long-term value. Through Tenjin’s integration with RevenueCat, teams can connect acquisition data with subscription performance and see which campaigns are driving revenue. 🎁 Register and receive three months free with Tenjin: https://lnkd.in/dTvbZCEs We cannot wait to see what the Shipaton community builds. #Shipaton #SubscriptionApps #MobileApps #BuildInPublic

What if your AI assistant could do more than analyze your marketing data? What if it could act on it, too? One of the biggest frustrations with AI agents today is that the moment you decide to do something, you have to leave the conversation and switch to another tool. With the Tenjin MCP Server, that doesn't have to be the case. Using natural language, teams can query data, manage workflows, and make changes inside their Tenjin account directly from Claude or Codex, the terminal, or wherever they’re already working. This includes: 🔹 Managing Tenjin campaigns, apps, callbacks, and ad accounts 🔹Running UA, attribution, monetization, SKAN, pLTV, and ad spend reports 🔹 Creating and updating campaigns, callback groups, and Site ID filters 🔹 Checking SDK health and searching Tenjin documentation Write actions also support dry runs and bulk operations, so you can preview changes before anything is applied. ✅ Fully hosted ✅ Secured with OAuth 2.1 ✅ Available through the Plugin Marketplace ✅ No local setup or maintenance This means you can spend less time switching between tools and more time focusing on the work that matters. What's the biggest workflow you wish your AI assistant could handle for you? More details are on the Tenjin blog. Find link in comments.