DIELINE

Welltayl’s #packaging, designed by Ana Prodanovich, makes pet care feel a little more playful while still maintaining a bit of an elevated edge. The wavy, ergonomic bottles don’t look like they’re from the grooming aisle in the best possible way. A soft green palette pairs with warm brown #typography that feels clean and grounded, while subtle embossing of the “W” adds a tactile detail that makes each product feel special. The #design is practical for wet hands and photogenic for bathroom counters, a true win-win. Read and see more on The Dieline >>> https://lnkd.in/eaQXXE_x

Designed by the creative agency Thirst, Double Gold by Gold Bar whiskey draws inspiration from the opulence of the 1980s, San Francisco, and Joe Montana. The brand identity and #packaging utilize a gold and red color palette, similar to that of the NFL team. Joe Montana is depicted on the Double Gold cans, along with his signature in white, reminiscent of an autographed piece of sports memorabilia. A red-white-red stripe goes across the top of the cans, a nod to Montana’s varsity jacket. Read and see more on The Dieline >>> https://lnkd.in/eVpztwwm

Doritos just flipped the snack world upside down with its Stranger Things collab. Designed by the PepsiCo design team, the packaging leans into the show’s eerie #nostalgia with a deep purple base and Vecna’s ominous stare wrapping the can. The most fun part, though? Glow-in-the-dark ink that lights up like something straight out of the Upside Down. The #typography keeps things crisp and cinematic, letting the artwork do the haunting. Sometimes, #limitededition #packaging designs like this can lean gimmicky, but this one is actually nicely done. Read and see more on The Dieline >>> https://lnkd.in/ewejsqVn

As Adobe wrapped up its annual conference in Los Angeles, Canva pulled a sneaky snake andannounced a new(ish) product called “Affinity.” This new software combines and refines the Affinity suite by Serif, a UK-based developer, which Canva acquired in 2024. The new Affinity combines photo editing (Pixel), vector graphics (Vector), and layout (Layout) software into one comprehensive suite. Additionally, it enables designers to customize their workflows as they utilize all three. Studios in Affinity are workspaces that users create by mixing and matching tools and panels, and can be saved and shared. Read and see more on The Dieline >>> https://lnkd.in/erwNPrSA

What Does Your Mum Think?! is a podcast for anyone trying to make creative sh*t happen. Lisa Smith is one of the most respected design leaders on the planet and is the Global Chief Design Officer at Uncommon Creative Studio & D&AD president. Lisa has worked at many of the worlds best agencies and brands such as: Browns, V&A, Marque, The new school, Moving brands, Wolf Olins, Chobani, JKR, Canva & now Uncommon. In this episode Kristian Shepherd and Michael Hindle of What Does Your Mum Think? take the opportunity to explore Lisa’s rising through the ranks and what it takes to become a great leader. We touch on Lisa’s personal experiences inside and out of the #creative industry, current industry challenges, building client relationships and so much more. Read and see more on The Dieline >>> https://lnkd.in/egVWG8K3

Four Pillars’ Wild Isle Gin brings the outdoors in with a label that feels alive. Designed by WEAVE, the bottle leans into deep greens and intricate #illustrations that could double as a botanical field guide. The #typography smashes through the lush chaos, clean and geometric against the organic backdrop. Under low light, the label glows, giving it a second life after dark. The whole thing feels like a #design experiment in storytelling. Read and see more on The Dieline >>> https://lnkd.in/eUsTvFz4

Lifelong Deo 2.0, designed by Adam Webb, strips personal care down to pure utility while still making it fun. The cylindrical form is engineered yet friendly, with soft-touch finishes and pastel tones. The embossed #typography is subtle, and each piece clicks and twists with the satisfaction of good hardware, making the ritual feel elevated but effortless. Read and see more on The Dieline >>> https://lnkd.in/eCztfH_j

At first glance, Burn Rate appears to be a premium hot sauce—it’s packaged in a sleek bottle and comes adorned with foil-stamped typography and small-batch numbering, to boot. However, look closer and you’ll notice something shocking. The label is a genuine $100 bill. Yes, real, and adhered with dissolvable glue so you can peel it off and keep it. It’s meant to be a punchline, a $13.99 bottle of sauce that burns twice, once on your tongue and once in your mind. Created by Runway in collaboration with Onima Pantry, Burn Rate originated as a playful nod to the startup term that tracks a company’s rate of spending its cash. Read and see more on The Dieline >>> https://lnkd.in/eHxSQYjD

If there are some economists reading the tea leaves and issuing dire warnings about an AI bubble set to pop, Adobe certainly hasn’t gotten the memo. And, if you just happened to be in attendance at Adobe MAX 2025, or even watched online, and took a shot every time those two vowels were spoken together, your blood would turn into Patrón. The bottom line is that Adobe is threading #AI throughout its entire ecosystem. And, if you’re in the insatiable-thirst-for-content business, you can at least see why they’re trying to make these tools faster and more responsive to a creative team’s demands. Read and see more on The Dieline >>> https://lnkd.in/e9YSyzhr

⏰ The Fall Entry Deadline for DIELINE Awards is this Friday. Packaging designers, agencies, brands, and manufacturers: this is your moment to shine. Submit your most impactful work and get recognized by the leading global platform for consumer brand design. 💡 Need help? DIELINE Concierge will handle the entry process for you. Just email Kristen Duncan: kristen@thedieline.com 🎯 With DIELINE Concierge, you get full-service entry support, exclusive package discounts, and a full year of DIELINE Pro access, giving your team year-round insights, visibility, and recognition on the world’s leading packaging design platform. Learn More and Enter Now 🔗 https://lnkd.in/eVSAVsF Want Full Service? 🎯 Email kristen@thedieline.com #PackagingDesign #DesignAwards #ConsumerBrands #CreativeAgencies #BrandDesign #DIELINEAwards #DesignRecognition #StudioLife