Across the globe, campaigns that run on Kokai are producing strong, consistent results, illustrating how AI-powered optimization scales across markets with diverse media landscapes and consumer behaviors. Kokai’s AI-powered tools can help you make faster, more informed decisions that drive measurable performance. Find out more: https://lnkd.in/eAWSpkj5
The Trade Desk
Technology, Information and Internet
Ventura, CA 247,387 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Across the globe, publishers that activate OpenPath are achieving higher fill-rates, stronger win rates, and significant programmatic revenue growth by gaining direct access to premium advertiser demand. See how OpenPath is improving outcomes for publishers of all kinds, from multinational media companies to local newsrooms and streaming platforms.
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While every audience is different, many audiences share similar interests: they binge Netflix, stream podcasts, and scroll the open internet. The key is delivering the right message in the right context. For Moderna's Nolan Castillo, MBA, an omnichannel ad strategy has become the standard for meeting audiences where they are: https://bit.ly/4oyc5f3
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AI in advertising has long promised better performance. Now, new data from our platform shows that the Kokai platform experience is delivering on that potential. Across industries and markets, advertisers using Kokai’s AI-powered tools are achieving measurable business results — like 5x ROAS for advertisers in the U.S. and Canada — that reflect the growing power of machine learning to drive performance outcomes.
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Inside this edition of The Current: - Podcast viewership is surging. Can Spotify compete with YouTube in video? - NBC peeled the curtain back on its NBA and Peacock strategy.
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In this episode of Trader Tips, Niklas Schröter of WPP Media describes how retail data segments can power precision targeting for your programmatic campaigns. Learn how to identify and activate audiences based on actual shopping behavior — whether your brand sells products in retail spaces or not: https://bit.ly/4nCAUFb
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We’re proud to be included in TIME’s America’s Growth Leaders 2026 list at No. 22, a distinguished ranking that signifies that we stand among the most accomplished businesses in America. This recognition is presented by TIME and Statista, global leaders in data analysis and industry benchmarking. Great companies are built by great people. Join us and help shape the future of the open internet: https://bit.ly/4oBk9LK #WeAreTheTradeDesk
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On November 18th, we're hosting an exclusive webinar on how programmatic advertising drives performance KPIs that matter most to your business. We'll unveil new Trade Desk Intelligence research showing how integrating brand and performance delivers better outcomes, and you'll get new data that gives clarity on the customer journey, and actionable steps to start connecting your funnel today. Register to watch: https://bit.ly/4qMMsZq
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Finding the most valuable place to reach your key audience is what ultimately drives outcomes and provides value. The insights in our latest report with PA Consulting offer advertisers the clarity to craft strategies that deliver stronger results in the moment while building long-term brand prestige: https://bit.ly/3X9UUUK
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Specsavers, one of the U.K.‘s leading eye and hearing care retailers, teamed up with us to increase appointment bookings as cost-effectively as possible. Specsavers launched four AI-powered, full-funnel omnichannel campaigns using Kokai, each with distinct targeting strategies. This unified advertising strategy achieved a 43% lower cost per booking and 62% lower CPA than its goal.