The Collection Atelier’s cover photo
The Collection Atelier

The Collection Atelier

Design Services

New York City, NY 285 followers

The Collection Atelier is a fashion collection consultancy, at the intersection of Design & Marketing.

About us

The Collection Atelier is more than just a design studio; we are true brand architects, crafting compelling concepts & collection building strategies that not only captivate audiences but also drive tangible results. By combining creative vision with strategic marketing and PR from the outset, we are able to make your brand stand out in crowded markets with one cohesive story. This unique approach not only helps brands shine and excites the consumer but also ensures the partnership generates revenue. Whether it's refining brand vision, providing creative design & direction, or implementing effective marketing tactics, The Collection Atelier is fully equipped to help take your brand to the next level. We are proud to be a Female Founded & Minority Lead company. This distinctive aspect of our identity infuses each project with diverse perspectives while enriching client relationships, and fostering continuous innovation. What We Do: Our name's origin encapsulates our essence and what we do. As a genuine Collection Atelier—French for "Workshop"—we stand poised to build your brand. We are a workshop born in Fashion & Marketing. TCA simplifies the design process while amplifying your market presence. Through handpicked concepts, bespoke designs, and tailored marketing strategies, we serve as your all-in-one destination for elevating your brand, telling one cohesive story from the first stage! In true workshop form, we are always ready to roll up our sleeves and dive in. At The Collection Atelier- Fashion is our love language.

Website
https://www.thecollectionatelier.com
Industry
Design Services
Company size
2-10 employees
Headquarters
New York City, NY
Type
Privately Held
Founded
2024
Specialties
Fashion Design, Brand Development, Public Relations Consulting, Marketing, Brand Partnerships, Collaborations, Trend Analysis, Forecasting, Brand Strategy, Creative Direction, Product Development, Revenue & Profit Growth, Strategic Partnerships, Creative Leadership, Brand Storytelling, Concept Development, and Assortment Growth

Locations

Employees at The Collection Atelier

Updates

  • The Collection Atelier reposted this

    View profile for Allie (.

    Co-Founder & CEO at The Collection Atelier | A Fashion Collection Consultancy| Focused on Brand Storytelling through Collaborative Design, Marketing & PR Strategy | Ex-Victoria's Secret, Hanky Panky.

    A few weeks ago, I was lucky enough to be invited to attend Vogue Business #FashionFutures. So many incredible takeaways from this session—here are 3 insights that shifted my perspective: 1. INNOVATION DOESN'T REQUIRE PERFECTION -"doing more with less + creating better customer experiences" The brands winning today aren't waiting for everything to be perfect. They're piloting, testing, learning, and moving with agility. Start small, iterate quickly, and let the market guide you. 2. AGENTIC AI: THE INVISIBLE REVOLUTION- "people feel weird talking to AI—it doesn't need to announce itself" AI isn't about chatbots that respond—it's about intelligent systems that proactively anticipate and act. They learn customer preferences, predict needs, and create seamless experiences without feeling transactional. Imagine: a digital stylist that remembers your aesthetic, notices gaps in your wardrobe, and surfaces the perfect pieces before you even search. That level of personalized curation, at scale—that's the future. (our client Swap is doing just that!) 3. BRAND VISION LEADS, TECHNOLOGY FOLLOWS-Technology should amplify your brand's unique value proposition, not dictate it. Success isn't measured by how cutting-edge your tech is—it's measured by business impact and how your customers feel. The fashion industry is at an inflection point. Brands that act now—strategically and authentically—will capture disproportionate advantages. Move with speed, stay rooted in brand integrity, and obsess over customer experience. That's exactly the foundation we're building at The Collection Atelier . We partner with founders to create and scale dream brands that are positioned for long-term success—backed by strategy, creativity, systems, and the kind of personalized client experiences that build loyalty and drive growth. Because innovation only matters when it serves the vision. And the vision only succeeds when every client feels seen. Excited to bring these learnings into the brands we're building together 🤍 . . . . #FashionFutures #VogueBusiness #FashionInnovation #BrandStrategy #TheCollectionAtelier #FashionFounders #AgenticAI #LuxuryBranding

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  • The Collection Atelier reposted this

    View profile for Allie (.

    Co-Founder & CEO at The Collection Atelier | A Fashion Collection Consultancy| Focused on Brand Storytelling through Collaborative Design, Marketing & PR Strategy | Ex-Victoria's Secret, Hanky Panky.

    Since launching The Collection Atelier , one of my biggest dreams has been to create something during #NYFW—and this season it finally came to life, bigger and better than I ever imagined. In just a month, we transformed Hot Studios New York into what felt like the ultimate grown-up girls’ night sleepover party 💕🍎. I’m so grateful to Gianna and The NY Archive team for saying “yes” to my unhinged DMs, and to Balim at Maison des Nus . for bringing me into their iconic Into The Archive collaboration. None of this would have been possible without my support system (especially Juan Pellerano-Rendón ). Some favorite moments: ✨ Watching my client & business partner Danielle Rushton at Wherewithal debut the new branding we built together—and sell out at Fashion Week (!!) ✨ Meeting IRL brilliant founders of brands I’ve been following since launch. ✨ Curating a space that felt inclusive, celebratory, and so deeply rooted in community. Already dreaming up what’s next 🥂

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      +6
  • The Collection Atelier reposted this

    View profile for Allie (.

    Co-Founder & CEO at The Collection Atelier | A Fashion Collection Consultancy| Focused on Brand Storytelling through Collaborative Design, Marketing & PR Strategy | Ex-Victoria's Secret, Hanky Panky.

    Excited to share that The Collection Atelier is officially hosting our first #NYFW event this week — a milestone that’s been on my list since the day I launched TCA. From the start, I knew this couldn’t just be another pop-up. The Collection Atelier was built to help bring brands to life — designing, developing, and amplifying ideas with purpose. For this first season, our focus is clear: visibility, content, and community. These are the KPIs that have fueled our growth, and the ones that will continue to move us forward. We’re thrilled to be partnering with the incredible founders of The NY Archive (https://thenyarchive.com/) and Maison des Nus(https://lnkd.in/e-mx-zKk) as they debut their new homeware collaboration, Inside the Archive. Together, we’ve shaped a two-part experience: an intimate morning for influencers and press, followed by an afternoon sip + shop open to the wider community. Both moments are designed to spark connection, generate meaningful content, and expand visibility for the brands & people we love (Danielle Rushton, Wherewithal that means you!) This is just the beginning — but it feels like such an important step in building the type of community-driven creative agency I envisioned when I started TCA. Grateful for everyone who’s been part of the journey so far. 💫 If youre in town THIS FRIDAY & want to kick off Fashion Month- we would love to have you come by and grab a ticket! Link is below! https://lnkd.in/eYET9edD

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  • If you’re interested in building thoughtfully curated events through a fashion lens, let’s connect and create memorable moments together 🖤

    View profile for Allie (.

    Co-Founder & CEO at The Collection Atelier | A Fashion Collection Consultancy| Focused on Brand Storytelling through Collaborative Design, Marketing & PR Strategy | Ex-Victoria's Secret, Hanky Panky.

    Curating experiences under The Collection Atelier is more than event planning — it’s a form of storytelling. I love watching people light up in beautifully considered spaces, where every element has been chosen with care and intention. From collaborating with my clients on the perfect guest list to securing the date at a buzzing, of-the-moment restaurant, I guide every step: from exceptional food and cocktails to a thoughtfully styled table, and an invite that sets the tone the moment it lands. For fashion-conscious individuals and tastemakers, a night out is never just dinner — it’s an energy, a memory, a moment. The vibe is everything. And when it’s right, people feel it. Curation is an art — one that blends instinct, taste, and precision. It’s about translating vision into atmosphere, and ensuring every gathering — no matter how intimate — leaves a lasting impression. Thank you Nicole Hartwig and the incredible team at Swap for trusting me to curate these past few dinners for Fashion Founders. To the amazing community who joined and brought the energy to life, we have SO much more to come… 💌If you’re interested in working together to build thoughtfully curated events through a fashion lens, I’d love to connect. ✨Location: Mount Street Restaurant 📸 Photos: @natmartinezphotography 🥂 Event: The Nest by Swap ***Also if you are in the e-commerce space, and interested on learning more about The Nest Community. Check it out here! https://lnkd.in/em4bXc4B

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  • We’re celebrating ONE YEAR of The Collection Atelier ! 🎂🎉🥳

    View profile for Allie (.

    Co-Founder & CEO at The Collection Atelier | A Fashion Collection Consultancy| Focused on Brand Storytelling through Collaborative Design, Marketing & PR Strategy | Ex-Victoria's Secret, Hanky Panky.

    🎂 🥂 🎉 The Collection Atelier turns one!! 🎂 🥂 🎉 A year ago, I made the leap from a role I loved with an incredible team to build something entirely my own. The transition from corporate security to just me, my laptop, and a list of dream clients was terrifying—but it's taught me to trust my instincts completely. This year has been insane. The Collection Atelier has partnered with over 15 brands and clients, who've trusted us with their vision, spanning everything from our lingerie roots to activewear, swim, golf wear, and beyond. We've earned features in Vogue, Marie Claire, Glamour, Daily Mail & more, while building a genuine community around our work and industry insights. ( 🤳 shameless plug to follow us on IG! https://lnkd.in/dESbjBUq) We've curated intimate fashion industry dinners that bring together founders, designers, and innovators for meaningful conversations, developed social media marketing campaigns that delivered 200% follower growth for clients, and created event concepts alongside established industry partners. What set my idea for The Collection Atelier apart from the beginning is our integrated approach—we're more than a traditional product design agency, and it shows. We've become true partners who bring marketing, design, and brand strategy together from day one, ensuring our clients have one cohesive story from the very beginning of our collaboration. The numbers are gratifying—I've exceeded my previous corporate compensation doing work that genuinely energizes me. But what the metrics don't show are the late-night strategy calls with mentors, the honest conversations with fellow founders over wine, the unwavering support from my husband (Juan Pellerano-Rendón) who believes in this vision even when I have doubts, and the clients & partners who have supported this from day one (Bruno Solari 💚 ). The foundation we've built with incredible founders (Dominic Natalizio, Ashley Revay, Danielle Rushton, Izzy Howell, Mary Scott Jameson, Samantha Kravietz, Aparna Avasarala, Lauren Sudeyko, Mackenzie Ostrowski, The Female Founder Collective, Rebecca Minkoff, Alison Koplar Wyatt, Jewel E. to name a few!)—from tech innovators to design visionaries—has become both the backbone of our business and a source of ongoing inspiration. Year two starts now with clear momentum and bigger ambitions than ever! 📈 #Entrepreneurship #FashionIndustry #TheCollectionAtelier 🎂

  • The Collection Atelier reposted this

    View profile for Allie (.

    Co-Founder & CEO at The Collection Atelier | A Fashion Collection Consultancy| Focused on Brand Storytelling through Collaborative Design, Marketing & PR Strategy | Ex-Victoria's Secret, Hanky Panky.

    Kicking off a new series to spotlight some of the amazing feedback we've received at The Collection Atelier since launching (almost a year ago!). Starting an agency isn’t for the faint of heart, but the impact we've made and the relationships we've built with our clients make every step worth it. 💛💛 Thank you Izzy Howell at Highly Liquid ( https://highlyliquidny.com ) for these incredibly kind words. This made my week! follow along for more fashion content as we continue to share our love for fashion on our instagram @ https://lnkd.in/dESbjBUq

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  • The Collection Atelier reposted this

    View profile for Allie (.

    Co-Founder & CEO at The Collection Atelier | A Fashion Collection Consultancy| Focused on Brand Storytelling through Collaborative Design, Marketing & PR Strategy | Ex-Victoria's Secret, Hanky Panky.

    A The Collection Atelier, we love to share iconic brands that we think are doing amazing work between design & brand storytelling- this #NYFW that brand for us was Sperry. We had the opportunity to see Sperry , debuting its Fall/Winter 2025 collection at New York Men's Day by Agentry PR with a showcase that spotlighted rising design talent. Building on two successful runway seasons, the iconic footwear brand has masterfully woven its classic Americana aesthetic into collaborations with established names like MONSE and up-and-coming label Peak Lapel. by Jack Milkes & Brenna Gentner. These partnerships have reinforced Sperry's position as a cornerstone of New York fashion. The brand further celebrated its community ties by hosting an intimate gathering at EV Salon , where guests enjoyed a hands-on beading experience—a creative evening that blended craftsmanship with connection. And congrats to Edina Sultanik & team @ Team Sperry! ➡️ Check out our round up here on our instagram! @thecollectionatelier. https://lnkd.in/edhJBVwe

  • Come work with us! 🖤

    View profile for Allie (.

    Co-Founder & CEO at The Collection Atelier | A Fashion Collection Consultancy| Focused on Brand Storytelling through Collaborative Design, Marketing & PR Strategy | Ex-Victoria's Secret, Hanky Panky.

    **Looking for Talented #Graphic #Design partners for The Collection Atelier! Please help to share any referrals! ✉️ Email resume and rates to Allie@thecollectionatelier.com

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  • A Miu Miu and Mytheresa exclusive ski collection dropped last Friday 🎿⛷️❄️ and is already nearly sold out. Blending après-ski glam with functional pieces, it’s made to turn heads on and off the slopes. With Miu Miu seeing a 105% sales surge this year, it’s safe to Prada‘s little sister is on fire🔥—can she do any wrong? Check out our roundup of the latest assortment and campaign!

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