The Collection Atelier reposted this
A few weeks ago, I was lucky enough to be invited to attend Vogue Business #FashionFutures. So many incredible takeaways from this session—here are 3 insights that shifted my perspective: 1. INNOVATION DOESN'T REQUIRE PERFECTION -"doing more with less + creating better customer experiences" The brands winning today aren't waiting for everything to be perfect. They're piloting, testing, learning, and moving with agility. Start small, iterate quickly, and let the market guide you. 2. AGENTIC AI: THE INVISIBLE REVOLUTION- "people feel weird talking to AI—it doesn't need to announce itself" AI isn't about chatbots that respond—it's about intelligent systems that proactively anticipate and act. They learn customer preferences, predict needs, and create seamless experiences without feeling transactional. Imagine: a digital stylist that remembers your aesthetic, notices gaps in your wardrobe, and surfaces the perfect pieces before you even search. That level of personalized curation, at scale—that's the future. (our client Swap is doing just that!) 3. BRAND VISION LEADS, TECHNOLOGY FOLLOWS-Technology should amplify your brand's unique value proposition, not dictate it. Success isn't measured by how cutting-edge your tech is—it's measured by business impact and how your customers feel. The fashion industry is at an inflection point. Brands that act now—strategically and authentically—will capture disproportionate advantages. Move with speed, stay rooted in brand integrity, and obsess over customer experience. That's exactly the foundation we're building at The Collection Atelier . We partner with founders to create and scale dream brands that are positioned for long-term success—backed by strategy, creativity, systems, and the kind of personalized client experiences that build loyalty and drive growth. Because innovation only matters when it serves the vision. And the vision only succeeds when every client feels seen. Excited to bring these learnings into the brands we're building together 🤍 . . . . #FashionFutures #VogueBusiness #FashionInnovation #BrandStrategy #TheCollectionAtelier #FashionFounders #AgenticAI #LuxuryBranding