MerchGarage

It all started with a simple idea — what if merchandise could do more than just look cool? At MerchGarage, we’ve always believed that good merch is more than a piece of clothing, it’s a conversation starter, a cultural connector and a movement in itself. So when we teamed up with Joel Joseph, the Malayali creator whose content feels like a slice of every South Indian household, we knew we had to do something different. And then came the twist — What if we could turn this into an experience? That’s where QuizKart and MerchGarage came together to create the coolest ever Malayalam Pop Culture Quiz, where the winners didn’t just win, they earned exclusive Joel Joseph merch gift card, themed around the cinema they grew up loving. Two verticals, one vision: QuizKart, a quizzing platform to entertain. MerchGarage, a creator-led merchandise platform to empower. At New Media Holding, this is just one of the many unique collaborations through which we’re reimagining creator commerce — where creators, communities, and culture converge in the most unexpected and interactive ways. We’re not just creating merch; we’re building meaningful moments. #CreatorEconomy #BrandCollaboration #CulturalMarketing #CommunityCommerce #InteractiveExperiences #MerchandisingStrategy

What does it mean to fly? For Arif Choudhary also known as Bboy Flying Machine, it meant rising above doubt, breaking barriers, and inspiring millions to believe that limits are only in the mind. This merch collection is born from that very emotion-the joy of overcoming, the sting of struggle, and the thrill of victory. At MerchGarage, we believe in stories that move us, that connect us, that empower us. This isn’t just about style; it’s about wearing your passion on your sleeve and carrying a legacy that says: no matter where you come from, you can rise. Let this merch be your reminder to keep flying and wear your essence. Bboy Flying Machine's merch is live now, check it out at our online store, www.merchgarage.com New Media Holding #RiseWithFlyingMachine #HeartInMotion #MerchGarage #MerchandiseMarketing

What began as a spark of passion has now ignited into a full-blown movement. After years of dedication, vision, and relentless hustle by Arif Chaudhary also known as B-Boy Flying Machine, The Essence has grown beyond just an event — it’s now a symbol of culture, creativity, and community. We're proud to partner with him to bring this journey to life through The Essence Official Merch Line, launching on 9th May 2025. At MerchGarage, we don’t just create merchandise — we build platforms that celebrate stories, movements, and the vision behind them. New Media Holding #TheEssence #MerchDrop #EssenceByFlyingMachine #MovementInMotion #StreetStyleIndia #BboyCulture #MadeWithSoul #FromIdeaToMovement #EssenceMerch #DropAlert #HustleAndFlow #CultureWear #BboyLife #UrbanMovement

At the Merch Magic Panel during the #SocialNationConference, hosted by Sumi Rupesh, Head of MerchGarage, Saumya Rathor, Marketing Director at Lay's India, shared an iconic example — the PepsiCo India x Netflix India collaboration for Money Heist. Now imagine the creative dilemma: 🔴 Money Heist = Red. 🔵 Pepsi = Blue. Two powerhouse brands with completely different colour worlds! But instead of forcing a clash, they found a genius middle ground — gold. Pepsi launched limited-edition golden cans, turning the merchandise into a symbol of "winning big" — just like a heist! This kind of problem-solving and storytelling through merch is exactly what excites us at MerchGarage. Finding magic in the challenge — that's real branding. #Merchandise #MerchIndustry #MerchandiseMarketing #MarketingCommunity #DigitalMarketing #BrandBuilding #PopCultureMarketing #MarketingCampaign #MarketingSuccess #CollaborationGoals

At MerchGarage, we don’t just curate creators' stories into wearable art—we bring their vision to life. With this idea in mind, we took the initiative to launch the exclusive merchandise for #CandidConfessionsWithChhavi podcast, allowing fans to carry a piece of their favourite podcast with them. And if you dare to be candid yourself, this merch is a must-have! We hope you love this thoughtfully crafted design as much as we loved curating it! #PodcastMerchandise #MerchGarageExclusive #WearYourStory

Thank you exchange4media, for spotlighting our ISRO - Indian Space Research Organization Official Collection! #ISROcollection #merchandise #newlaunch

India’s journey to space has been nothing short of extraordinary, and as we get ready to celebrate our 76th Republic Day, there’s a new way to honor this remarkable legacy. It all began in 1969, when a small yet determined team laid the foundation for what would become one of the world’s leading space agencies—ISRO. Over the decades, this organization has not only expanded India’s horizons but has also ignited dreams and inspired millions with its story of innovation and resilience. From launching our first satellite, Aryabhata, to scripting history with Chandrayaan-3's triumphant lunar landing, ISRO has shown the world what passion, determination, and Indian ingenuity can achieve. At MerchGarage, we believe in celebrating stories that inspire. This Republic Day, we’re thrilled to collaborate with ISRO - Indian Space Research Organization to launch a collection that does just that. Introducing the ISRO-inspired merchandise collection—a celebration of India’s achievements, a salute to the pioneers of space exploration, and a way for every space enthusiast and patriotic heart to carry a piece of history with them. So this Republic Day, join us in honoring ISRO’s legacy. Let’s celebrate the brilliance, determination, and innovation that continue to take India to new heights. Because this isn’t just about wearing a merch. It’s about wearing a story. A story that says India will always strive for new achievements. Visit isro.merchgarage.com to explore our SPACEtacular collection! #SpaceEnthusiast #SpaceLovers #NewLaunchAlert #Merchandise #HappyRepublicDay