Thryv Data

Still building your marketing plan around channels? It's time to flip the script. Start with your audience—what they care about, how they behave, and what drives them. 📊 Thryv Data makes it easier than ever.

With a hyper-personalised marketing strategy, guessing just doesn't cut it anymore. Marketers who truly understand their audience — their needs, behaviours, and preferences — are the ones driving real results. 💡 Why it matters: Personalisation increases engagement and conversion. Accurate customer data fuels smarter campaigns. Knowing your audience helps you speak their language. Whether you're in B2B or B2C, customer intelligence is your competitive edge. Let's stop marketing to "everyone" and start connecting with someone. 👉 How are you using customer insights to shape your strategy? #MarketingStrategy #CustomerData #AudienceInsights #DigitalMarketing

Relevance Drives Results- Relevance is the secret sauce in marketing. If your message doesn't resonate, it might not convert. 💡 Tailor your campaigns to reflect who your audience really is — not who you assume they are. #MarketingROI #CustomerFirst #SmartMarketing

For years, marketing plans focused on where to post—email, socials, ads. But the smartest marketers now ask: Who are we talking to? What matters to them? 💡 That's where real impact begins. 👉 Thryv Data can help.

🔍 Data is only as valuable as it is accurate. But what happens when the data is messy, inconsistent, or full of errors? That's where data cleaning steps in. 🧼 Also known as data washing, this process involves identifying and correcting inaccuracies, removing duplicates, and resolving inconsistencies. It's not just a technical task—it's a strategic necessity. ✅ Clean data leads to: Better decision-making More reliable analytics Stronger customer insights Increased operational efficiency If your data isn't clean, your insights aren't either. Let's stop treating data cleaning as an afterthought and start seeing it as a foundation for success. 💬 How does your organisation approach data quality? #DataQuality #DataCleaning #BusinessIntelligence #DigitalTransformation #Analytics

Clients describing their contact database: 😺 "It's purrfect. Like, just-groomed-cat purrfect." The actual database: 🐈⬛ Messy cat vibes — full of ghost contacts, bounced emails, and customers who've long left the litter box. Your CRM deserves a proper grooming session. 🧼 Let's declaw the chaos before your next campaign ends up chasing its own tail. 🐾 #CRM #DataQuality #DigitalMarketing #DirtyData #CatContent

We all rely on data—but how often do we question it? From sales numbers to customer sentiment, your decisions are only as good as the data behind them. So how do you ensure it's trustworthy? Here are a few quick wins: ✅ Validate inputs at the source ✅ Automate error detection ✅ Keep feedback loops open ✅ Invest in data governance Reliable data isn't just a nice-to-have—it's a competitive edge. #DataQuality #BusinessIntelligence #SalesLeadership #ThryvData

📊 Data fuels innovation—but only when it's clean. Every organisation collects data. But not every organisation trusts its data. Why? Because errors, duplicates, and outdated information can distort the truth. That's why data cleaning is so critical. 🧠 Think of it as the hygiene routine for your datasets. Here's what clean data enables: 📈 Accurate forecasting 🎯 Targeted marketing 🤝 Better customer experiences 💡 Smarter business decisions Investing in data cleaning isn't just about fixing mistakes—it's about unlocking the full potential of your data. 🔗 Let's make data quality a strategic priority. #DataStrategy #CleanData #EnterpriseSolutions #DataDriven #DigitalLeadership

Outdated customer data—like wrong names, old email addresses, or invalid preferences—can turn a well-intentioned campaign into a trust-breaker. Imagine sending a personalised email to "John" when it should be "Jane." That small error can leave a lasting impression. 💡 Thryv Data reminds us: Data quality is the bedrock of effective marketing. Clean, current data isn't just operational—it's emotional. It shows your customers you know them, value them, and respect their time. ✅ Tip: Regular data validation and cleansing can protect your brand and boost engagement. #DataQuality #BrandTrust #CustomerExperience #ThryvData

In sales, strategy, and customer success, data drives decisions. But not all data is created equal. Whether you're reviewing sales performance, customer feedback, or financial reports, the accuracy of your data can make or break your next move. 🔍 Want to make smarter decisions? Start by making sure your data is reliable. Here are a few practical tips: ✅ Regularly audit your data sources ✅ Cross-check with multiple systems ✅ Prioritise real-time updates ✅ Train teams on data hygiene ✅ Because when your data is clean, your strategy is clear. #DataDriven #SalesStrategy #CustomerInsights