Trustpilot

How many reviews do you need to show up in AI search? Recent research from Seer Interactive, shows that moving from no profile to a minimal profile (around just 13 reviews) can shift a brand's AI citation rate from 1.0% to 53.5%. In two weeks, join Justin Cutroni, our Director of Product Evangelism and Customer Education, for an insider session to learn about: • The 3 Rs of AI search: How recency, relevance, and ranking affect how you show up in answers • The co-mention effect: Why optimized profiles appear 9.5x more often when consumers ask about your competitors • Setting up for success: Our three-step plan for improving your AI visibility Register to secure your spot: https://trst.pl/4v3lsq0

Our team is on the ground at Shoptalk Europe, meeting with merchants, agencies, technology partners, and ecommerce leaders. One topic is on everyone's agenda: how brands build trust as AI becomes an increasingly important part of the customer journey. From reviews and reputation to customer experience and conversion, brands are looking for ways to stand out in an increasingly AI-driven commerce landscape. For leading merchants, trust is a competitive advantage. We're giving attendees an early look at the new Trustpilot Shopify app and sharing how merchants are using customer feedback to strengthen performance across discovery, conversion, and retention. If you're at the show, come find us at Booth AA40. #ShoptalkEurope #Shopify #Ecommerce #AI

How do LLMs choose which brands to recommend? New research analyzing over 800,000 AI responses shows they look for off-site authority to verify businesses. In fact, review sites are the second most-cited source category in AI answers, accounting for 14% of citations. Join Justin Cutroni, Director of Product Evangelism and Customer Education, for our upcoming insider session: How reviews drive AI visibility. Learn the data behind where AI looks for trust, why review citations climb at high-intent decision stages, and how to set your business up for success. Secure your spot now: https://trst.pl/4x9TLNX

Is your brand ready for the shift to AI search? In the latest study from Seer Interactive, our Chief Product Officer Ciaran Dynes shares our point-of-view. At Trustpilot, we're here for the leaders who want to skip the guesswork and get started. So, we analyzed 800,000+ AI responses to move beyond speculation and into strategy. Read the report: https://lnkd.in/es4_ei6X

When someone asks AI search for a recommendation, it doesn't scour the whole internet. It takes a shortcut, running a quick search in the background and pulling data straight from top-ranking results. Independent review sites consistently rank highly for those kinds of searches. Which means AI models retrieve their content more than almost any other source. If your business doesn't have a strong, active presence on these platforms, the AI simply won't find the proof it needs to recommend you. Find how to build trust and boost visibility: https://lnkd.in/gkb3JsGX.

The more barriers you put up, the less feedback you collect. If your review process requires too many steps or email round-trips, people will drop off. The In-App Review Collector fixes this by making the process seamless. As a business, you can now embed review prompts directly inside your app or portal allowing your customers to share their real-world experiences instantly, right when their engagement is highest. Fewer barriers means higher review volume, boosting visibility by almost 10X and giving AI search engines the consistent pulse of recent data they look for. Find out more about our In-App Review Collector here: https://lnkd.in/gkb3JsGX.

Three insights from our new, pioneering study on AI search with Seer Interactive: ▪AI actively uses review content to construct brand recommendations ▪Even a minimal Trustpilot profile can help a company stand out from its competitors ▪Reviews can help close the domain authority gap for small businesses Read the full study: https://lnkd.in/es4_ei6X.

A 200% rise in leads coming from Trustpilot in just one year. Moving house can be stressful. So GB Liners Ltd uses social proof to show their team is a safe pair of hands. Ready to turn trust into growth? Read the full case study: https://trst.pl/GBLiners.

We don't just respond to global digital regulation - we help shape it. By engaging early with international policymakers, Trustpilot is moving from simply being a regulated platform to setting the global standard for trust infrastructure. Hear from Domonique Rai-Varming in the clip below. More details from our Trust Capital Markets Event: https://lnkd.in/e59mK9kP.

AI search platforms look for active, real-time data freshness to validate their recommendations. Our Invitation Optimizer takes the guesswork out of the process. It uses simple A/B testing to find the exact moments and formats that make it easiest for your customers to give their feedback. By improving your collection timing, you keep a steady stream of recent trust signals flowing directly to the platforms indexing your business. Find out more about Invitation Optimizer here: https://lnkd.in/gkb3JsGX.