Unify

Testing outbound sequences used to mean duplicating entire Plays and managing parallel workflows.   Now with Multi-Path A/B Testing, you can test everything in one Play.   The best GTM teams test everything, from subject lines to send times and messaging angles. They iterate constantly because small improvements compound.   Until now, testing on Unify meant duplicating entire Plays. You had to build parallel workflows and manage separate audiences.   The overhead killed momentum. That's why we solved it.   Now, you can build one Play, create multiple A/B variants inside it, and test different approaches.   You can also layer in If/Else conditions to route prospects based on company size, industry, job title, or any signal.   Startups get one sequence while enterprise accounts get another and both run automatically in the same Play.   And with reply rates, open rates, and meeting conversions across every variant, you can see exactly what works. This way, every test makes your next Play stronger.   Building Plays shouldn't be a guessing game. With Unify, it isn't.

🚨 Calling all NYC-based GTM leaders!   Next week, our CEO Austin Hughes will moderate a panel on "Scaling GTM in today's environment" at MXV Summit 2025 in NYC.   He'll be sitting down with Burak Aksar, PhD (Spiky.ai), Jenny S. (Perplexity), Michael Manne (Ramp), and Patrick Forquer (Legora) to discuss how go-to-market is evolving and how AI is reshaping the playbook.   The summit brings together founders, operators, and investors from companies like Duolingo, Reddit, and Workday to tackle what it takes to scale in today's environment.   Want to grab your spot? We'll drop a comment with the link to register.   Hope to see you there!

What if we told you that you could find your next 5 customers with nothing but your name and website?   It's true!   The tool uses the same Observation Model that powers Unify's platform, the one that's generated millions in pipeline for companies like Perplexity, Cursor, and Flock Safety.   Here's how it works: Enter your name and website.   That's it.   Our AI agent researches your business, analyzes your ICP, and identifies your 5 next best customers.   But you don't just get company names. The tool shares personalized reasons why each prospect is a fit, backed by real buying signals like hiring patterns, tech stack changes, funding rounds, and   The same AI that helps our customers book hundreds of meetings per month is now available to show you exactly who to target next.   Try it now using the link below.

We're Hiring! We built Unify as an AI-native company from Day 1. Now, we're looking for AI Engineers to scale that vision even further.   In early 2023, most companies were trying to build AI tools by retrofitting the technology into existing workflows. But we saw from the beginning that AI would fundamentally reshape how GTM teams operate.   That conviction shaped our first hires. Within weeks of starting, we brought on Sam Waterbury, an AI engineer from Scale AI. Next was Kunal R., a former founder with deep AI expertise.   Our engineering team became a mix of former founders and exceptionally talented builders who wanted to push the boundaries of what agents could do. And for the next 2.5 years, we focused on building data foundations that AI could actually automate on top of.   Today, we're running over 100,000 deep research agent operations per customer every week. Companies like Cursor, Decagon, Perplexity, and Campfire rely on what we've built to power their GTM motions.   But we're just getting started, and that's why we're looking for our next AI engineer.   In this role, you'll ship AI products from concept to production while building infrastructure that supports agents operating at massive scale. And with our close partnership with frontier labs like OpenAI, you'll be able to test and iterate on features and models before public release.   We're looking for someone with 3+ years in software engineering with at least 1 year focused on AI. You should have experience shipping full-stack AI projects with LLMs and agents in production. Most importantly, you need to be customer-obsessed, creative, and hungry to build.   The role is on-site in our SF or NYC offices with comp at $180K-$250K plus equity and benefits.   Want to come work closely with Sam, Kunal, and Carolyn (pictured here deploying mind-blowing agents mid-hike in Colorado)?   Apply at the link below.

🎃 BOO-king meetings is our specialty at Unify, but celebrating Halloween with full company spirit might be a close second.   No tricks, just treats: a costume catwalk, a few Tik Toks 👀, and a few closed-won deals made for a great Friday and yet another record-setting month with the team.   We hope your Halloween was as sweet as ours! 👻🍬

Your pipeline is hungry. And your competitor's accounts look delicious.   With Unify, they're always on the menu.   Because when AI agents qualify your prospects and trigger outbound plays automatically, you're booking meetings while competitors are still deciding what to order.   Ready to eat? Use the link below to get started.

Still sending outreach to London prospects at midnight, Singapore accounts at lunch, and US leads at 6 am? Time to start using custom send schedules in Unify.   Build your sequence once, then layer in custom schedules based on where your prospects live. Unify handles the rest automatically.   You can choose the exact weekdays and send windows that match local business hours and even set blackout dates for regional holidays.   Your best outbound already accounts for timezone differences.   With custom send schedules in Unify, your automated sequences can too.

Stop wasting hours manually checking if accounts are qualified. Your AI research panel in Unify can do this work for you. Now, it can be completely customized.   Here's how it works:   Your observation model continuously runs custom research prompts on every account in your territory.   Want to know if a company just hired a new CMO? Need to verify they're high-growth B2B SaaS with 50 to 2000 employees? Looking for companies with 20% YoY headcount growth?   Our AI research agents can surface all this information (and a whole lot more) for you.   You control exactly what research happens and where with custom observations. This is how you tell the AI where to look for validation (LinkedIn, PitchBook, Crunchbase) and can preview results before going live.   One of our teams set up an observation to flag recent marketing executive hires and in minutes, they identified a company that just brought on a new SVP of Marketing (plus other leadership changes that created multiple conversation angles).   In the walkthrough below, Adara shows you how to set this up in under 5 minutes.   P.S. Ready to set up your customer AI research panel in Unify? Use the link below to get started.

Adara's back with a masterclass on AI Snippets. She had 3 ways to level up your sequences so prospects actually want to reply.   Time to graduate from amateur hour. Here are the 3 levels that separate the pros from everyone else:   Level 1️⃣ Dynamic Intros Stop writing static intros Start letting AI craft intros based on their actual title and why you're reaching out. Head of RevOps gets RevOps language. Head of Sales gets Sales metrics.   Level 2️⃣ Smart Social Proof Instead of cramming the same case study into every email, let AI match the right customer quote to the right prospect. Let Unify serve up the Fintech win to Fintech prospects, the PLG story to PLG companies.   Level 3️⃣ Real-time Relevance Connect an AI Agent that monitors product launches, then reference their announcement from yesterday. "Congrats on launching Figma Sites at Config, bet that's driving serious traffic. Here's how to capitalize on those visitors..."   Adara breaks down all 3 levels with real examples. Fair warning: you might never write a static sequence again.

Finding your team's work in Unify just got ridiculously simple.   Unify now lets you filter Audiences, Sequences, and Plays by owner.   Want to see everything created by one person? Click their name. Need to find your own assets? Filter by yourself. Want to see what's actively running right now? Toggle the Active filter.   No more scrolling through endless lists or asking teammates, "Which play was that again?"   Speed wins in outbound. Your team can't afford to waste time hunting for assets.   Now with Unify, they can spend more of it as they should be: optimizing the plays that drive pipeline.