Vidico’s cover photo
Vidico

Vidico

Advertising Services

Fitzroy, Victoria 6,633 followers

The extension of your in-house creative team for video and design. Trusted by 400+ fast-growing tech companies.

About us

Your production team for everything creative, video and design. Brands like TikTok, Spotify, Square and Sony use Vidico to scale creative and streamline content production. We've driven over 1.5 billion views and have our ads featured in Times Square — you've likely engaged with a piece of Vidico content without knowing it at the time. Talk to us about your marketing roadmap at www.vidico.com

Website
https://vidico.com/
Industry
Advertising Services
Company size
11-50 employees
Headquarters
Fitzroy, Victoria
Type
Privately Held
Founded
2016
Specialties
Video Production, Branding, Visual Identity, Animation, Advertising, Motion Graphics, Design, Creative, and Marketing

Locations

Employees at Vidico

Updates

  • You fall in love with a brand’s look, then try to horseshoe it onto your own. Their “effortless” aesthetic probably cost seven figures and a small army to pull off. ---- Different team, different audience, different channel physics. ---- If your audience lives on Meta, lead with authenticity. Not “aspirational-ad-agency-authenticity.” Actual authenticity. What we recommend for Month 1: - Test wide, not cute. Angles, hooks, formats, lengths, creators, CTAs. Give the algo real options. - Vary creative quality, not just creative ideas. Run a spectrum: iPhone UGC → scrappy studio → polished studio. Let results (not ego) pick the level your audience believes. - Respect the laws of the channel. Native pacing, subtitles, first-frame clarity, vertical-first framing. Don’t import TV to TikTok. - Name winners, then go deep. Kill 70% quickly. Back your own look after it’s earned. When the data points to a style, codify it. That becomes your brand system, not someone else’s. Steal wisdom, not wardrobes. 

  • Marketing Myth Crushed The once-off doesn't cut it anymore, so you must cut it up.... into 10x pieces

    View profile for Laura Chaves

    Strategic Marketing Manager @ Vidico | Helping brands get more value from every marketing dollar | Delivered 600%+ ROI from marketing programs

    Most B2B brands create video ads one at a time. Then wonder why they can't scale. We changed how we think about video ad production at Vidico. Instead of producing individual videos from scratch every time, we build a library of interchangeable elements. Think of it like LEGO blocks: 3 hook variations + 2 benefit angles + 2 social proof clips + 2 CTAs = 24 unique video ads from the same production budget. Here's why this works: When an ad underperforms, you know exactly which module to swap. Hook not working? Test a new one. Strong hook but weak conversion? Your CTA needs work. Traditional video production leaves you stuck with what you shot. Modular systems let you constantly evolve. The process: You shoot multiple versions of each core element in one production - different hooks, multiple demos, various testimonials. Your editor becomes a strategist, mixing and matching based on what you're testing. One shoot. Months of ad variations. This is how you move from "we need another video" to "we have a content engine." Are you still producing videos one at a time, or building systems that scale?

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  • When a plan comes together!

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