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What a pleasure to speak with Design Week about our use of AI at the studio. https://lnkd.in/eaxSbkMd Speaking with editor Rob Alderson, we discussed the process, ethics, and outcomes for our rebrand of Moonbeam Network and more recently Garden.

Garden came to us with a vision: transform how the world sees patent data. Not just as numbers and legal documents, but as beautiful, accessible intelligence that drives innovation. Over 3 months, we dove deep into stakeholder research, uncovered the emotional core of what patents represent—constitutional rights, creative progress, the backbone of American innovation—and built a complete rebrand that honors both the inspiration and utility patent owners need. Garden 1.0 is dead. Garden 2.0 is alive, dynamic, and ready to change how innovators interact with IP intelligence. The result? A brand that doesn't just present data—it presents possibility. Ideas. Aesthetics. Code. 🧬

Paige DeSorbo launched Daphne this morning and nearly sold out in 90 minutes. From brand identity to every pixel of the site—we're purring with pride 🐱 The best launches happen when ideas, aesthetics, and code align ✨ Try and get your hands on a piece when we restock. daphnethelabel.com

We're thrilled to share that our work for First Street has been recognized with a Merit award from The One Club for Creativity in this year's One Show. This project was a comprehensive rebrand for an organization making critical climate risk data accessible to millions of Americans. Our design system needed to balance scientific authority with human clarity—transforming complex climate data into digestible, actionable insights for homeowners, insurers, and policymakers alike. In tackling this challenge, we created a visual language that communicates urgency without falling into alarmism—using carefully calibrated color systems and typography that bring scientific rigor to the forefront while remaining approachable. We poured our energy into developing intuitive visualization methods for flood, fire, and heat risk data, ensuring the interfaces guide users naturally through understanding their climate risks and potential mitigation strategies. The entire system respects the gravity of climate science while making it accessible to everyday Americans who need this information to protect their homes and futures. Previously featured on Brand New, The Brand Identity, and winner of the Red Dot 2024 Brand & Communication Design award, this recognition from The One Show further validates our approach to designing for impact in the climate space. Enormous thanks to the visionary team at First Street for their partnership, and to The One Club for the recognition! #ViewSource #Design #BrandDesign #ClimateChange #Sustainability #DataVisualization #UXDesign #OneShow2025 #ClimateRisk #DesignAwards #SocialImpactDesign #FirstStreetFoundation #BrandIdentity #EnvironmentalDesign #CreativeBrief #DesignForGood

Our Moonbeam Network rebrand shines on The Brand Identity today. We helped this pioneering blockchain platform glow up with an ethereal new identity that stands out in the web3 landscape crowded with undifferentiated visuals. Our nine month partnership on strategy, identity, and execution delivered something truly unique: Typography: Our intricate type system doesn't just communicate values through words—its unique mixed-letter treatment conceptually hints at Moonbeam's multi-chain technology and growing community. 3D Visuals: We created surreal landscapes and geometric patterns forming an ethereal world that captures the duality of the Moonbeam name—both a scientific phenomenon and a natural source of wonder. Website Usability: By streamlining the user experience around documentation, developer resources, and community updates, we built a more intuitive platform serving all ecosystem participants. UI Motion: Our micro-animations—glimmering heading type, shimmering borders, and rolling monotypes—create a cinematic, premium feel that subtly emits the brand language throughout the experience. Huge thanks to the incredible Moonbeam team for trusting us with their vision. Together, we've created something that bridges worlds and elevates the standard for blockchain branding. Check out the full feature and see how we're helping Moonbeam unite chains through beautiful design. Link in comments! 💫 #ViewSource #Design #Blockchain #Web3 #Rebrand #BrandIdentity #Moonbeam #Cryptocurrency #Crypto #Bitcoin #Ethereum #DeFi #NFT #FinTech #Polkadot #BlockchainTechnology #CryptoNews #DigitalAssets #Metaverse #SmartContracts #DecentralizedFinance #CryptoInnovation #Web3Design

In honor of the Severance finale, View Source made a personalized Wellness Center for anyone to discover their own facts. Please relax your body, and try to enjoy each fact equally: https://lnkd.in/eJu9mw3J Volume up for the full experience 🗣️ Lumon Industries Apple TV+

Five years running—and we’re nominated for the Studio of the Year on awwwards. Our nomination reflects our ongoing commitment to crafting brand and digital experiences that resonate at launch and appreciate with time. Thank you all for the nomination, and please go vote for us! https://lnkd.in/eBphhKmu

We’re looking for a talented UX/UI designer to join our ranks! View Source is a creative partner for brand and digital. With a hybrid team of creatives and technologists, we craft holistic solutions across branding, design, and development. As an early team member, you’ll play a key role in shaping our digital direction and design culture. Check out the job description here: https://lnkd.in/d9KHXaMs