📢X-Rite is thrilled to announce the opening of first - ever Brand Experience Center. 📷 Catch a glimpse of Jeff McKee at the opening ceremony in Gurgan, Delhi. #xrite #printweek #beccenteropening #brands
X-Rite has opened its first-ever brand experience centre in the world, located in Gurugram, India. The new facility marks a major step in the company’s global strategy to expand colour science and digital workflow expertise. “We knew we wanted to target India for our first Brand Experience Centre,” said Jeff McKee, president of X-Rite, adding that the country represents “a high-growth market with an exciting future.” The centre will support printers, packagers, and designers with hands-on training and live demonstrations. #PrintWeekIndia #XRite