The dust has settled after ChatGPT’s Instant Checkout launch, and now it’s time to look beyond the hype and act. In Episode 2 of our LLM Discoverability Series, Or Malkai dives into the Agentic Commerce Protocol and what brands need to do next - starting with your product feed. Watch Episode 2 and check out the full blog in the comments
Yotpo
Technology, Information and Internet
Turn one-time shoppers into customers for life.
About us
Yotpo, the leading eCommerce retention marketing platform, helps thousands of forward-thinking brands like Steve Madden, Princess Polly, Brooklinen, and Morrocanoil win customers for life. Our platform approach connects data-driven solutions for reviews, visual UGC, loyalty, and referrals, empowering brands to maximize the value of their customers. We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the marketing technology stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Sydney, and Tel Aviv. Our mission? Empowering brands to grow their direct-to-consumer business through captivating experiences that spark and sustain lasting customer loyalty.
- Website
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http://www.yotpo.com
External link for Yotpo
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2011
- Specialties
- eCommerce, Content Marketing, User generated content, Product Reviews, Omnichannel Marketing, On-site Conversion, Customer Experience, Customer Retention, SEO, Review Engine, and Social Marketing
Products
![Click here to view Yotpo]()
Yotpo
Reputation Management Software
Yotpo, the leading eCommerce marketing platform, helps thousands of brands accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack.
Locations
Employees at Yotpo
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Daniel Recanati
CEO @ Rhodium | DeepTech & Impact Investing
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Nir Dupler
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Amy Carr
Chief Marketing and Digital Officer | Consumer Brand Growth Leader | eCommerce & Amazon Expert | Driving Digital Demand and Customer Loyalty |…
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Warren Adelman
Board member, Investor, Industry Advisor. DigitalOcean, Acronis, Artlist.io, Yotpo. Former President, COO, CEO, Board member GoDaddy.com
Updates
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Everyone’s got a BFCM shopping style. Are you a planner? A deal hunter? A “treat yourself” type? We surveyed thousands of shoppers worldwide and uncovered four personas that reveal how your customers think, shop, and spend during BFCM. Lyra: The strategic gift planner who maximizes every loyalty perk Orion: The self-investor who validates every purchase through reviews Sol: The spontaneous gift-hunter drawn to exclusive member deals Kai: The impulse buyer who justifies their splurges with loyalty rewards Our latest report breaks down: - What drives purchase decisions for each persona - The review and loyalty tactics that convert them - How their behavior shifts across five major industries Understand who’s shopping your store (and what moves them) before peak season hits. Explore The Report Now: https://lnkd.in/eth-a7aH
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Yes, we're comparing BFCM shoppers to a KPOP band. Stay with us - The Alter-EGOs are the four shopping personas that dominate your customer base, and they each have their own performance style. Our new report takes you backstage with 1,100+ global shoppers to reveal how these personas shop differently across Fashion, Electronics, Home, Beauty, and Toys. Complete with choreographed review and loyalty strategies for each persona. Discover BFCM shopping behaviors that help you spot, engage, and maximize each shopper type from list building to checkout. Time to meet your headliners. Head backstage: https://lnkd.in/e7K2r28v
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Yotpo reposted this
K-pop is coming to BFCM (do you even understand ecomm if you don’t know K-pop?!?) Today, we’re launching BFCM on Tour, the Yotpo mixtape featuring The Alter-EGOs: four BFCM shopper types reimagined as band members, each with their own style, strategy, and motivation. Yes, it’s a K-pop-inspired band of shopping personas. And no, we haven’t (completely) lost it. We surveyed over 1,100 shoppers worldwide to understand how they truly approach BFCM. The data tells a story most brands are missing. Just like a band, shoppers have different personalities, different rhythms, and different moments when they shine. Understanding each one is key to hitting the right notes this BFCM. What makes this report different: 4 data-driven personas across 5 major industries Persona- and industry-specific review and loyalty strategies Real tactics brands can act on immediately This isn’t another BFCM report. It’s a backstage pass into how shoppers actually behave, and how brands can turn insight into action. Proud of the team for finding a fresh, creative way to make data feel human. This is how we help brands win not just during BFCM, but all year long Check it out: https://lnkd.in/eebHk3uk Kudos: Shiri, Candace, Naama, Mor, Eliko, Tsvika and the rest of the team. This is how marketing should be done.
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Yotpo reposted this
VP Advocacy at Yotpo. Ex OLIPOP, Jones Road Beauty. Investor in Huron, Portless, Novel, One Trick Pony, and more.
Hate to say it… But, we’ve been cooking Dropping soon 💿
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Why do some products keep winning in LLM results? Glad you asked! We’re launching Yotpo’s new LinkedIn series - where each week, we’ll put AI shopping assistants to the test to see how LLMs are reshaping eCommerce and what brands can do to stay visible. Led by our Innovation Lead, Or Malkai, we’ll uncover what makes AI trust, recommend, and buy. Want to dive deeper? Check out the full blog in the comments!
How LLMs Are Reshaping Ecommerce
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Yotpo reposted this
I just finished one of the most impactful weeks of my career. 1 packed week with our product, engineering and design people under the guidance of Marty Cagan . Thank you so much and I’m so excited to start our product transformation. Yotpo 2.0
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Missing the mark on loyalty personalization can be detrimental to your brand in 2025. But how do you strike the balance between creepy and clever? Doing too much? You could be giving shoppers the ick. Doing the bare minimum? You might alienate your top spenders. Loyal shoppers want to feel seen, not surveilled. Explore The New Rules of Loyalty Vol. 2: Tailormade to understand how to nail personalization in the era of AI. Check it out here: https://lnkd.in/evJZHPDG
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AI is changing how shoppers find products. They’re not searching anymore, they’re asking. And instead of 10+ results, they’re getting a few recommendations. So how do you make sure your brand is one of them? We recently joined a panel with Fortnum & Mason and M&P Direct to explore how brands can prepare for the shift. Get the insights here: https://lnkd.in/eTq4sG9r
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Let’s make this Q4 your best one yet! 🚀 We’re teaming up with Triple Whale for an expert-led webinar packed with real strategies from leading brands, agencies, and operators who’ve actually done the work. Join top ecommerce leaders, including our very own Michal Ashkenazi, as they share 20 proven plays to boost revenue, streamline ops, and finish the year strong. You'll leave with practical and implementable tactics you can use right away. We hope to see you on October 23, 2025 at 1 PM ET! Grab your spot here: https://bit.ly/471ZWIY
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