Zonda

Young professionals move to a city for a job. A few years later, their parents often move there too, to be closer to them. That's the idea behind Zonda's Baby Chaser Index. It tracks markets where growth among younger households and growth among older households overlap. This year's rankings revealed some notable shifts across top markets: ➡️ Raleigh claimed the top spot ➡️ Nashville and Atlanta joined the top 10 ➡️ Texas remained dominant, but Austin is no longer in the lead ➡️ Florida goes MIA Get the full story on BUILDER: https://lnkd.in/eEurn2D5

Introducing the Zonda Market Ranking (ZMR) for Master-Planned Communities (MPCs)! Our ZMR is one of our most popular products. Building on that methodology, we developed the ZMR for MPCs, which evaluates master-planned community sales performance. While traditional sales rankings highlight where the most homes are being sold, the ZMR for MPCs answers a different question: How is a market performing relative to its own historical norms? Among Zonda’s top 25 major MPC markets, 28% were overperforming, 20% were average, and 52% were underperforming. While MPCs offer consumers a strong sense of community, high-quality amenities, and diverse product offerings, momentum has slowed as weak consumer confidence and affordability challenges have weighed on demand. Zonda will publish the ZMR for MPCs monthly as part of its Master Plan Outlook, providing a consistent view of MPC market conditions across the country. Tim Sullivan Evan Forrest Peter Dennehy Kyle Cheslock Cameron McIntosh Keith Hughes Bryan Glasshagel Susan Heffron

Access your data without delay. The new Enterprise experience is here. Find the data you need faster with more intuitive navigation and greater flexibility to filter and customize your view. Spend less time searching and more time using your data to inform decisions. Visit zondahome.com/enterprise for more information. 

An 80% increase in leads started with NewHomeSource Spotlight Ads. After seeing strong results in its initial test, Taylor Morrison expanded the program to 31 markets, using Spotlight Ads to put more of its communities in front of buyers. Read the full case study to see how they’re driving more leads → https://lnkd.in/gm426hCp

Zonda is proud to partner with M/I Homes, Inc. on the 2027 Virtual Concept Home, showcased by NewHomeSource. This immersive digital model offers a new way to experience home design before a single wall is built. Rooted in the theme "designed for life, built for hope," M/I Homes will bring the concept home to life as an actual home. Proceeds from its sale will benefit Pelotonia and its mission to accelerate innovative cancer research. The 2027 Virtual Concept Home will be unveiled at the International Builders' Show in Las Vegas in February 2027. ➡️ Learn more at 2027concepthome.com. Thank you to our founding sponsors Resideo, ThreadKore, & Wayne Dalton.

We've described the new home market as "treading water," but our latest data shows that builders have largely avoided another challenge: excess inventory.   Our July Zonda New Home Market Update showed sales declined 1.1% year-over-year. Despite softer sales, most builders seem to be keeping inventory in check.   Nationally, there were 2.1 quick move-in (QMI) homes available per community, down 7.9% year-over-year. QMIs are homes that can be occupied within 90 days.   Among the nation's five largest housing markets, four have seen a reduction in QMI supply over the past year. Dallas currently has 2.6 QMIs per community, down from 2.9 a year ago. Houston stands at 2.8, compared to 2.9 in 2025, while Phoenix saw one of the largest declines, falling from 5.0 to 4.0. Atlanta also experienced a modest decrease, from 2.0 to 1.9. San Antonio was the lone exception, with QMI inventory edging up from 3.6 to 3.8 homes per community.   But is that what you're seeing in your market? If you're a Division President or a VP of sales, marketing, or land for a builder, we love to hear your perspective and invite you to participate in our brief August survey. Link in comments.   Your input helps us track how market conditions are evolving in real time and adds important context to the trends emerging in the data. As a thank you for your insights, we'll share the aggregated results with all respondents.  Sarah Bonnarens Eva Beeth Trevor Tetzlaff Eric Alanis Tim Sullivan Cameron McIntosh Kyle Cheslock Keith Hughes

New home sales declined 1.1% year-over-year in July as buyers remained cautious. At the same time, active communities increased 5% year-over-year, giving buyers more options. "Consumers still want to buy homes, but uncertainty is making them more cautious," says Ali Wolf, chief economist for Zonda and NewHomeSource. "The market is likely to keep treading water." Get the full New Home Market Update ⬇️