ZoomInfo

Your GTM teams are wasting time on the wrong accounts. After meeting with hundreds of Go-to-Market teams, we see the same mistake: ICPs that are too broad and never get updated. The best GTM teams don't set their ICP and forget it. They're constantly reiterating based on market shifts and going way beyond basic firmographics. In this video, Mariana Jacques breaks down how to: - Go beyond basic firmographic data - Use technographic insights to spot real fit - Identify and leverage buying signals - Build powerful computed attributes unique to your business - Apply anti-signals to avoid wasted effort The difference? Your teams focus on the right companies at the right time. Watch the full breakdown👇

This Veterans Day, we honor and express our deepest gratitude to all the men and women who have served and continue to serve in our U.S. Armed Forces. At ZoomInfo, we are proud to support veterans and their families and recognize the leadership, resilience, and commitment they bring to every community, including our own. Thank you for your service. #VeteransDay

Want to 2-3X your email reply rates? Change how you leave voicemails. 📱 Jason Bay explains that the mistake most reps make is leaving voicemails that ask for callbacks. Instead, reps should leave voicemails that point directly to the email you just sent. Your voicemail should do three things: - Show you've done relevant research - Reference customers solving similar problems - Direct them to your email with the specific subject line This approach works because you're reducing friction. Prospects don't need to call you back or remember your number. They just need to check their inbox and reply.

"I'm using AI to quickly create ROI documents for our prospects' champions to use to galvanize their decision-makers internally." That's what David Mansfield, a new business sales leader at ZoomInfo, shared when we asked him what was one way he was using AI. Instead of spending hours building custom ROI docs, it takes him minutes, thus helping prospects' champions get tangible leverage to move deals forward. They have exactly what they need to sell internally and get decision-makers on the next call. Watch Dave explain his process more ⤵️

We're proud to announce that the ZoomInfo CX team took home the Team of the Year at the 2025 Customer Growth Awards!🥇 What makes this award special is that it shines a spotlight on high-performing customer-facing teams who consistently raise the bar. From tackling complex challenges to delivering seamless customer experiences, our CX organization proves every day what’s possible when alignment, collaboration, and a shared commitment to customer success are at the core of everything we do. 👏

Quota’s still here, but buyers are already eyeing the holidays. Read this week’s newsletter and implement some of these strategies before “let’s circle back next year” season hits full swing. → What AI sales agents actually do — and how teams see results → Pillars of customer lifecycle management that actually move pipeline → New tactics to develop your B2B audience Read it here 👇

"I don't regret a day of working here in my life." - Marilyn Neville Marilyn is one of our SDRs. She made a career pivot in her late 30s with zero tech sales experience. She thought it was too late. It 100% wasn't. Here's what she found at ZoomInfo: world-class training, a team that actually collaborates, and uncapped earning potential tied directly to her effort. Watch Marilyn's story and if you want to explore SDR opportunities at ZoomInfo, we are hiring in Waltham, MA; Vancouver, WA; and Bethesda, MD. Apply here ➡️ https://bit.ly/47lWOX2

The AI shift in GTM is here. And the results are already measurable. 📈 One year in market. Customers using our AI products are already renewing at significantly higher rates than those using legacy tools. Our Operations business grew 20%+ YoY and is now over 15% of total revenue. Net Revenue Retention improved for the fifth quarter in a row. Upmarket in-period NRR over 100% again. Here's why it's working: AI only performs when it's built on world-class data. Data that understands your buyer, their industry, their competitors, and how they operate. That's what we deliver. We're not just talking about AI innovation. We're delivering it and customers are consolidating their tech stacks with us because of it. ZoomInfo Founder & CEO Henry Schuck joined Josh Lipton on Yahoo Finance to discuss our Q3 results and what's driving our momentum. Watch the full interview: https://yhoo.it/4hGKHsu

AI gatekeepers are screening your calls now. 🤖 Here's how to get past them. Warm referrals still win. But when you don't have one? Lead with social proof and relevance. Jason Bay, Leslie Venetz, and Leslie Douglas break down exactly what to say when an AI answers the phone instead of your prospect. Watch the full breakdown👇