Mark Schaefer

In a world drowning in AI-generated noise, it's time for a creative revolution. Human ingenuity will reclaim the spotlight … with pure, unadulterated AUDACITY.

Audacious is a battle cry for those who refuse to be ignored. In these pages, you’ll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.
You’ll learn practical strategies to disrupt three critical elements of your brand story: the narrative,… Show more

In a world drowning in AI-generated noise, it's time for a creative revolution. Human ingenuity will reclaim the spotlight … with pure, unadulterated AUDACITY.

Audacious is a battle cry for those who refuse to be ignored. In these pages, you’ll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.
You’ll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Whether you’re a battle-hardened marketer or a fearless startup, this ground-breaking exploration will galvanize you to push limits and create marketing that transforms your market presence.

Inside, you'll find:
• Jaw-dropping case studies from the world’s most innovative leaders.
• More than 100 actionable tips to infuse audacity into your marketing
• The astonishing economics of dull marketing
• Insights on "everyday awe" that transforms customers into advocates
• A bold new view of marketing measurement

Mark Schaefer is a marketing strategy consultant to many of the world’s leading brands, keynote speaker, and college educator. He is the bestselling author of “Marketing Rebellion,” “KNOWN,” and “Belonging to the Brand” among other titles. Show less

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and… Show more

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into how social media fits into the modern marketing eco-system, including:
How social media strategy has dramatically changed. In fact, it's not a strategy at all!
Unique insights into the role of content, engagement, and timing
Practical ideas to initiate and measure a paid strategy
The growing impact of AI on social media effectiveness
Insights into measuring results
Case studies illustrating social media success
Answers to the biggest questions about measurement, organization, and budgeting
This is your marketing path forward. This is Social Media Explained. Show less

The best-selling book on Twitter in the world, now in its fourth edition.

Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people.

The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way!

The Tao of Twitter, is designed for busy people who can't spend hours in experimentation and research trying… Show more

The best-selling book on Twitter in the world, now in its fourth edition.

Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people.

The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way!

The Tao of Twitter, is designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits.

Through colorful examples and easy-to-follow, non-technical language, the book teaches you:
• Secrets to building influence on Twitter
• The formula behind every Twitter success
• Applying Twitter for competitive advantage
• A daily Twitter regimen
• Specific business and personal benefits
• 15 Ways to attract targeted followers
... plus hundreds of fresh ideas that will make Twitter fun and profitable.

This book is being used as a text book in more than 50 universities. I will Skype in to do a Q&A with students of any class using the book. Show less

This is the official personal branding workbook that accompanies the book KNOWN.

The most popular book on personal branding in the world. In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case… Show more

The most popular book on personal branding in the world. In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age. Show less

The Content Code is a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve… Show more

The Content Code is a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code. Show less

Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.

Return On Influence is the first book ever written on social influence marketing.

This seminal publication explores how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

Return On Influence won several national awards and was named "an important and path-finding book." It was on several lists, including Choice Magazine, as one of the best business books of the… Show more

Return On Influence is the first book ever written on social influence marketing.

This seminal publication explores how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

Return On Influence won several national awards and was named "an important and path-finding book." It was on several lists, including Choice Magazine, as one of the best business books of the year.

This revolutionary book includes:

* Interviews with more than 50 experts including tech blogger Robert Scoble, Influence Author Robert Cialdini, and College Professor Christopher S. Penn.
* In-depth explanations of the sources of online influence — and how they can work for you!
* An insider’s look at the leading social scoring company Klout and its customers.
* Practical tips to increase your personal power and online influence.
* More than a dozen original social influence marketing case studies.

Every company, organization, and non-profit needs to understand the impact of social media influence: how to measure it, how to harness it, how to benefit from it. Whether you’re the CEO of a large corporation, run your own small business, or are seeking your own place of power on the social web, Return On Influence is the manual for influence marketing.

Return On Influence has been translated into 10 languages and is available in more than 600 libraries worldwide. Show less

Mark Schaefer's {grow} blog is consistently ranked as one of the top five marketing blogs in the world. This publication offers 3-4 original posts each week covering the intersection of marketing, strategy, and humanity.

The Marketing Companion is a every other week podcast created by Mark Schaefer and Tom Webster.

The podcast is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion has been cited as one of the most influential marketing podcasts on iTunes or you can find the latest episodes here: http://www.businessesgrow.com/podcast-the-marketing-companion/