Micheline Nijmeh

2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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Successful CRM implementation breaks down silos between sales and marketing — and cross-functionally has become increasingly sophisticated in recent years. CRM platforms like Pipedrive offer shared visibility into the sales pipeline through customized dashboards, as well as tools for joint campaign planning and measurement. These features help reduce duplicate efforts and foster more effective collaboration. “This cross-functional alignment ensures marketing is handing off truly sales-ready leads, while sales has the context and content they need to convert those leads,” says Leandra Fishman, CRO at Apollo.io ✍🏽 by Anna Baluch at Chron.com https://lnkd.in/gyA6tEGc

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Personally, nothing distracts me more at work than a never-ending to-do list and emails flooding my notifications. Nintex CEO Amit Mathradas agrees that it doesn't have to be that way. He shares his thoughts on improving the workplace to allow for deep concentration on tasks: https://lnkd.in/gv5Ub-rX #Productivity #FutureofWork

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The latest insights from the "Future of AI" special report explores AI's transformative impact across industries, highlighting key trends and innovations shaping our digital landscape. From enhanced automation to personalized customer experiences, the report offers a deep dive into how AI is driving forward-thinking strategies. Whether you're in tech, finance, healthcare, or beyond, understanding these trends is crucial for staying ahead. #AI #ArtificialIntelligence #FutureOfAI #Innovation #DigitalTransformation #MachineLearning #Automation #TechTrends #IndustryInsights https://lnkd.in/gFB6NXDP

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💡 Register for the Zendesk AI Summit and invest in the future of AI: https://zdsk.co/3LSM48l ⚡️ Dive deep into emerging trends, hear powerful insights from industry leaders, and get a first look at new #ZendeskAI innovations.

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For a company as consequential as Google, evaluating outcomes at scale is difficult. That’s why it’s so rewarding to see them combine expert data science with sales ingenuity by using Gong. They used Gong’s Scorecards, Smart Trackers, and Call Library to cultivate a weekly revenue increase that “made some of our leadership do a double-take,” according to Michael Chen, Google’s Director of Product Strategy. They’re also using Gong to boost their new-hire graduation rate and are looking forward to reducing onboarding times in the future. Read the full story here: https://lnkd.in/gqSt4K59 

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Tomorrow is #MartechDay, an annual celebration of the thousands of talented people working in martech, at brands, vendors, and across the marketing community. Has the martech landscape grown or declined? Looking forward to learning about current trends. https://lnkd.in/g-F4mnN9 #martech #marketingoperations #ROI #marketinginvestment #marketinginsights #mops #revenueops #growth

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