Alyssa Rochioli

In recent days, Pernod Ricard unveiled significant changes in its U.S. commercial organization and route to market, including the creation of specialized selling units for its RTD and emerging spirits brands respectively. At the distributor level, Pernod has tapped Reyes Beverage Group, Crescent Crown, and associated companies to handle its RTD range across eight states, while enlisting Crescent Crown and Johnson Brothers/Maverick, along with Southern Glazer’s, RNDC, Breakthru, Heidelberg, and Martignetti, as key partners for its GEM portfolio of up and coming brands. According to Impact Databank, Pernod ranked seventh in volume terms among all U.S. spirits marketers last year at 15.3 million cases. SND executive editor Daniel Marsteller spoke with Pernod Ricard USA chief commercial officer Paul Basford to hear how the company plans to leverage its new route to market to unlock growth. #spiritsindustry https://lnkd.in/eM2g4ZtZ

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Meat snack brand Chomps announced the opening of its new processing facility in Mexico, Mo., that spans 300,000 square feet. Chomps produces an average of 2 million individually wrapped snack sticks per day, and with the added capacity of the Mexico facility along with six other operating plants, the company expects to double production by 2026. The new facility will be operated by Western Smokehouse Partners and will be exclusively dedicated to Chomps production. #meatsnacks #meatprocessing #facilities 🔗 Read more about the new facility: https://ow.ly/bzpu50Wyf33 📸: Chomps

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#NonAlcohol Beer, Wine & Spirits are no longer niche—they’re a $925M category growing at +22% YoY. Driven by wellness, GLP-1 meds, cannabis use, and cultural shifts, consumers are choosing taste without the buzz. 💡 92% of buyers still purchase alcohol—this is about expanding choices, not eliminating them. Explore how brands are winning with premium positioning and occasion-based messaging. 📈 Read the full NIQ report: https://lnkd.in/gE_tgFtR #BevAlTrends #NonAlcoholMovement #ConsumerInsights #NIQData

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Paul, Weiss is advising Keurig Dr Pepper Inc. on its €15.7 billion ($18.4 billion) all-cash acquisition of leading global coffee company JDE Peet's and its planned separation into two independent public companies, a leading refreshment beverage player and a global coffee champion. The Paul, Weiss team is led by Jim Langston and Chelsea Darnell. Learn more: https://lnkd.in/eC_rfGnP

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🍹 Sazerac Company, the spirits company behind brands including Buffalo Trace bourbon, Fireball whisky and Buzzballz, LLC / Southern Champion canned cocktails, will be advertising in the #SuperBowl for the first time, the marketer told Ad Age. Sazerac is the first company to confirm an ad buy in the 2026 Super Bowl, which takes place Feb. 8 and will be broadcast by NBC. Sara Saunders, chief marketing officer at Sazerac, declined to reveal which Sazerac brand or brands would be featured in the ad, but noted the company’s sales teams had been informed that a Super Bowl ad was forthcoming. 📲 Read the full story: https://lnkd.in/g5sMdjQQ

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📊 Friday Flavor Trends: BBQ 4 You BBQ isn’t just for backyard grilling anymore. This season, restaurants are leaning into global influences, smoked small plates, and inventive BBQ flavors to attract diners and grow margins. Our latest article breaks down the trends and offers actionable tips to help operators elevate their BBQ game. 🔥 Read more: https://ow.ly/BXS350WuKPJ

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