Faith Xue

Explore the murky waters of brand disparagement in influencer marketing. Learn how to navigate the legal consequences of brand disparagement in influencer

Whether you’re looking to boost your response rates, acquire new customers, or revitalize your existing campaigns, this guide provides the tools and strategies to reach the right audience and achieve your marketing goals. This free Guide is your road map to direct mail success. https://lnkd.in/eQ5euWqs #Resultsmatter #audiencecreation #targetaudience #customaudience #directmarketing #directmail #growbrands #growthmarketing #brand

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Whether you’re looking to boost your response rates, acquire new customers, or revitalize your existing campaigns, this guide provides the tools and strategies to reach the right audience and achieve your marketing goals. This free Guide is your road map to direct mail success. https://lnkd.in/eQ5euWqs #Resultsmatter #audiencecreation #targetaudience #customaudience #directmarketing #directmail #growbrands #growthmarketing #brand

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Whether you’re looking to boost your response rates, acquire new customers, or revitalize your existing campaigns, this guide provides the tools and strategies to reach the right audience and achieve your marketing goals. This free Guide is your road map to direct mail success. https://lnkd.in/eQ5euWqs #Resultsmatter #audiencecreation #targetaudience #customaudience #directmarketing #directmail #growbrands #growthmarketing #brand

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Kimberly Matenchuk, Managing Director, Programmable Media, at Cloudinary explores five trends that could help brands get more from their investments in video advertising...

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Prime Video ads (PVa) signals on Amazon Marketing Cloud (AMC) empower you to gain deeper insights into your Prime Video ads campaign investments and media strategy, enabling comprehensive cross-media custom attribution and expanding reach through tailored AMC Audiences.

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New eBook alert! 📘✨ Ever wondered how to really understand the ROI of your paid media placements? Our guide is here to help. Packed with insights and easy-to-follow explanations, you'll be able to clearly communicate the value of your branded content to your stakeholders. You'll learn: ✔ The difference between vanity metrics and real results ✔ What to expect when you launch a Guaranteed Media Placement ✔ The power of digital branded content in PR campaigns ✔ Talking points to assure your financial teams that the budget you're spending is worth every penny Get the guide here: https://lnkd.in/gtY-MxDz

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In a world where we’re swamped with ads and choices, consumer promotions are a standout way to capture shoppers’ attention and get people to engage more than just hitting “buy.” In this playbook, we're revealing everything you need to know about consumer promotions and how they can help you level up your brand’s marketing. Here’s a peek at what’s inside 👀: 🎟 A breakdown of each tactic from chance-to-win promotions like sweepstakes & contests to coupons & buy/get offers 🎁 Best practices for building a prizing strategy 🛍 How different promotions work to enhance brand-consumer relationships, build brand loyalty, drive sales, and more! Access the playbook here: https://lnkd.in/gWcBwnP3 #consumerpromotions #promotions #playbook #promotionsplaybook #consumerpromotionsplaybook #marketingplaybook #shoppermarketing #shoppermarketer #brandmarketing #brandmarketer #adtech

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When it comes to influencer marketing, bigger isn’t always better. Let’s explore how a balanced mix of influencers can deliver better results for your brand.

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Last night’s Golden Globes didn’t just celebrate the best in film—it marked a critical juncture for award season marketing strategies. With Emilia Pérez and The Brutalist taking home top honors, the race for the Oscars is officially on, and the stakes for publicists, marketers, and social teams have never been higher. The next few weeks are a whirlwind: 🗳️ SAG Award nominations and Academy voter ballots go out this Wednesday, January 8. 🏆 Critics Choice Awards voting is still open, and results will be announced this Sunday, January 12. 🎥 Oscar nominations are revealed January 17. This condensed timeline puts immense pressure on award season campaigns and social teams to deliver narratives that resonate across audiences. It’s not just about getting the attention of voters—it’s about creating cultural moments that align with community and values, ensuring these films stay top of mind. Take Emilia Pérez and The Brutalist as case studies. Both films broke the mold: • Emilia Pérez leaned into bold, inclusive storytelling, capturing the hearts of a global audience. • The Brutalist positioned itself as a cinematic event, using its 3.5-hour runtime and VistaVision format to create a sense of prestige. Award season is where entertainment brands can shine by embracing some of the very principles Battenhall highlighted in our Year Ahead in Social Media Trends forecast: • Community and Culture: Campaigns need to foster real connections, making fans feel part of the journey. Wicked is a standout here—its stars have dominated traditional and digital media, from podcasts to viral social video trends like the “What Is This Feeling” dance. • Authenticity and Accessibility: Demi Moore’s heartfelt speech and Zoe Saldaña’s effusive gratitude exemplify how authenticity builds lasting emotional impact. For Wicked, the challenge now lies in turning its immersive, fan-driven buzz into tangible awards momentum. After falling short at the Globes, building critical wins leading up to the Oscars will be pivotal—not just for voter perception, but for maintaining the cultural relevance it has built so effectively. As we’ve seen with past campaigns, the most effective strategies unite traditional PR, social buzz, and fan-driven content under a cohesive story. At Battenhall we thrive at the intersection of strategy and culture, helping brands not only win the race but also build lasting relevance. 💬 How do you see award season campaigns evolving to meet the challenges of today’s fast-paced social media landscape? I’d love to hear your thoughts!

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Learn how to maximize the impact of your media coverage with a strong marketing strategy. Discover the value of press and marketing working together.

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Understanding the different tiers of influencers can help you strategically align your brand with the right voices:   Nano-influencers [1K - 10K followers] Micro-influencers [10K - 50K followers] Mid-tier influencers [50K - 500K followers] Macro-influencers [500K - 1M followers] Mega-influencers [1M+ followers]   Ready to elevate your brand? Partner with Verbal Marketing for a personalized influencer marketing strategy that effectively reaches your target audience, fosters genuine connections, and drives measurable results.   Book Your Consultation Today: Email | info@verbal-marketing.com Website | https://lnkd.in/gCnv4HqR   Powered By Verbal Marketing | Let Your Business Speak For Itself!   #VerbalMarketing #InfluencerMarketing #Verbalism #BrandAmbassador #InfluencerLife #BrandPromotion #InfluencerAgency #DigitalMarketing

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