Kevin Dunne

Stay Ahead with Neopharm Adapting to the BIOSECURE Act? Neopharm provides tailored CRO services and GMP compliance in North America to keep your biopharma operations secure and compliant. Stay ahead with our expert solutions. Learn more: https://hubs.li/Q02Sn3290 Sponsored by Neopharm Labs #Biopharma #Pharmaceuticals #Compliance #BIOSECUREAct #R&D #RegulatoryExcellence #SupplyChainSecurity #Neopharm

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Learn about a more effective way to reach HCP’s where they spend most of their day…in the EHR!

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Discovered by Anthony Higman on 9/6..."Fully Phased Out In March 2025. " From SEL article: "ECPC is the most light touch of automated bid strategies, so it allowed you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Google is taking that away. If you haven’t started testing which fully automated bid strategies work for your campaigns, now is the time. This change will impact how you manage your Search and Display campaigns." "...signals Google’s push toward greater reliance on machine learning and possible introduction of more automated bidding strategies"

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Experience still matters—in both physical and digital spaces. Couldn’t agree with Shannon more! “80: The percentage of patients who said they would switch providers for a better digital experience — a strong indicator that loyalty in healthcare is, quite literally, on life support, according to Advisory Board. Enhancing access to care, orchestrating more intuitive experiences, making it easier to do business with healthcare brand — these are what every marketing leader in the business of health should be thinking about right now. — Shannon Langrand, CEO and founder of Langrand”

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How do I best allocate my budget to produce optimal results? How do I ensure my marketing investments are delivering maximum impact?  Questions that often keep marketers up at night. Hear from Larry Moran and the Evolution Road team on how to drive and measure impact.

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There's some great data in the MM+M/Swoop 2024 Healthcare Marketers Trend Report. Three thoughts to make the insights actionable: 1. STREAMLINE OMNICHANNEL STRATEGY: Sending ten sales reps to one doctor would be excessive. Similarly, using multiple ad platforms to chase an HCP is counterproductive. The same concept applies with consumer campaigns in that a consolidated buying approach maximizes reach and effectiveness. 2. DON'T BE ANNOYING: If a doctor is avoiding your sales rep, they probably don’t prefer 50 ads across every screen they use. This happens when brands manage frequency in silos - by single publishers or channels. You need user-level frequency control to deliver the right number of messages and create meaningful interactions. 3. BUILD YOUR OWN ADVANTAGE: Forward-thinking Healthcare marketers are using The Trade Desk + their first party data to future-proof identity, measurement frameworks, and trigger messaging. You won't gain marketshare with “one-size-fits-all” targeting and tactics. #digitalmarketing #pharmamarketing

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If done correctly, persona segmentation is a powerful tool in the payer sector. By utilizing comprehensive datasets and constructing detailed personas and journey maps, payer brands can significantly enhance member experience and analytics; thereby improving engagement and outcomes. Dive into six strategic steps to harness the full potential of persona segmentation: https://okt.to/Q4FEnJ #personasegmentation #customerexperience #datadrivenstrategies

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The medical affairs landscape is changing and brimming with exciting, new potential. Our latest blog explores three emerging trends and a handful of tips to turn these trends into drivers of success. Read the blog here:

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Did you miss IQVIA Consumer Health’s recent webinar with David Gray, Head of Brand Strategy at Ceuta Group, an IQVIA business? Watch it back now and find out how to create a winning brand in consumer healthcare👉 https://bit.ly/4dAEf42 #Webinar #CeutaGroup #ConnectionsMatter #BrandStrategy #HealthcareBrandStrategy #ConsumerHealthcare #HealthAndWellness #BrandSuccess

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Our PINNACLE Planning Suite represents the next generation of omnichannel analytics for healthcare and life sciences marketing. Many pharma companies have strong data capabilities, but our discussions uncover that few are translating them into impactful marketing decisions. With AI/ML-driven insights, PINNACLE helps streamline decision-making and improve sales. Learn how to transform your data into action. Download the full PINNACLE fact sheet to discover more about its ground-breaking capabilities: https://hubs.la/Q02WZY4X0 #OmnichannelMarketing #HealthcareAnalytics #MarketingInsights

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Curious about how AI solutions are being implemented in pharma marketing? Join us tomorrow, 9/4 at 2pm for an unfiltered discussion about how AI is being used to enhance HCP and patient engagement strategies. RevHealth’s chief innovation officer, Chris Cullmann, will join Douglas Barr and Matt Balogh to share insights and perspective on this exciting space. Sign up at the link below. #ai #revon #unfiltered #pharmamarketing

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You’re Missing Highly Engaged Consumers Who Want to Buy Your Product. Over the past few days, one of the most widely covered stories in the U.S. has been the tragic killing of United Healthcare CEO Brian Thompson, the public’s reaction on social media, and the apprehension of suspect Luigi Mangione. This story is unfolding in real-time across news publishers, with journalists providing commentary and updates as the public engages actively, awaiting the next “breaking news” update. It’s a prime example of how news coverage drives deep engagement with audiences in moments of shared attention. Yet, how many brands are missing the opportunity to connect with this highly engaged audience—those consuming quality news coverage of this critical topic? According to Stagwell's Future of News study, it is not only safe but also effective for brands to advertise adjacent to quality news content, regardless of the subject matter. Ads placed alongside stories on politics or gun violence perform as well as ads adjacent to positive stories, matching the impact of placements next to sports or entertainment content. Placing an ad alongside this story doesn’t mean a brand is endorsing violence or taking sides. Instead, it signifies a willingness to meet audiences where they are most engaged. It’s an opportunity to support responsible journalism and quality coverage of events that shape societal opinions. Think of the missed opportunities due to keyword-blocking strategies that prevent brands from participating in the conversations audiences care most about. Context and source matter far more than keywords. Keywords alone cannot capture the nuance of a brand’s interaction with its audience through advertising. By leveraging tools like those provided by Ad Fontes Media, brands can safely and confidently engage in the news space. Ad Fontes enables brands to align with reliable and balanced news sources, reducing the risks of misplaced ads while supporting the vital role of journalism in society. Don’t miss the chance to connect with highly active and engaged consumers in the moments that matter most. Ad Fontes Media: Better Media Outcomes; Better Business Outcomes; Better Social Outcomes. #Media #Advertising #ProgrammaticAdvertising #JournalismMatters #BrandSafety #BrandSuitability #AdFontes #FutureOfNews

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Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

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Abstracts are out next week, contact us to be able to HEAR IT FIRST. Know what your key stakeholders are thinking about your data/competitor data. #CongressInsights #KOLInsights #PharmaCommunicaitons #NoeticInsight

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"...These challenges have profoundly impacted media planning and buying."  + "Nearly nine in ten ad buyers report shifts in personalization tactics, ad spend and their mix of first-, second- and third-party data.  + "Over three-in-four cite selection changes in media channels and KPIs, along with more seller-direct deals." "...To adapt, companies are investing significantly in training staff on data privacy (78%), creating dedicated teams for business transformation and seeking external expertise through new hires and consultancy partnerships."  "Analytics departments are being impacted the most, along with legal and compliance, ad operations and programmatic teams, due to their heavy reliance on data."

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Learn how to align your marketing strategies with MLR for impactful social media campaigns. 🔗 https://lnkd.in/e2axz6a9 Let's talk at #DPEngage 5/13-5/15 #DigitalPharma #pharmamarketing #digitalmarketing #marketing #PharmaEvents

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